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Cannes Lions 2014 conversations continued to rise as Tuesday saw a further 26,000 mentions around the festival – the highest number yet. This was in no small part down to the presence of superstar Kanye West, whose 3,500+ mentions saw him rise to easily become the most mentioned celebrity of the entire festival, overtaking Patrick Stewart’s 1,300 mentions on Sunday.
Kanye took to the stage to discuss a whole host of topics, including the role that technology plays in cultural evolution, highlighting the likes of Instagram, Apple and Beats. Aside from Mr. West, Tuesday saw Marissa Mayer spark a conversation around creativity in digital advertising that propelled the buzz word to over 1,600 mentions. Storytelling, which has been a major Cannes Lions theme so far, actually dropped in the ratings yesterday with 626 mentions. However, its draw and relevance was still made apparent through the ‘Storytelling with Story creators’ panel, which generated the biggest buzz word peak of the day with 204 mentions, with TV producer Rebecca Eaton driving the conversation.
Meanwhile, Google made a significant play in the brand stakes as activity at its Creative Sandbox really took off, helping the tech giant to hit over 1,055 mentions. First off, its Chief Business Officer, Nikesh Arora, spoke of how technology can help to achieve the ‘impossible’, while later sessions with TED and Lego sparked further discussion around creativity and how to inspire an audience with a universally appealing advertising campaign.