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Social Engagement Report for Day 8 of #Sochi2014


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We're tracking the social media conversation around the 2014 Winter Olympics using Radian6, our leading social analytics application

We're tracking the social media conversation around the 2014 Winter Olympics using Radian6, our leading social analytics application

Published in: Social Media

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  • 1. Tracking the Social Winter Olympics 2014 Day 8 - Thursday, February 13, 2014
  • 2. Total Number of Olympic Mentions on 2/13/2014: 1,097,925 Data gathered on 2/14/2014 using Radian6 social listening
  • 3. That’s 762 mentions a minute! Data gathered on 2/14/2014 using Radian6 social listening
  • 4. Day 6 Timeline (Turns in Conversation) Back-to-back hockey games featuring Russia and Canada maintained a high level of conversation throughout the afternoon. Conversation around figure skating gave the Games their first big bump of the day. 120,000 100,000 80,000 60,000 40,000 20,000 0 12 AM 2 AM 4 AM 6 AM 8 AM 10 AM 12 PM 2 PM 4 PM 6 PM 8 PM 10 PM
  • 5. Top & Trending Hashtags • #TeamUSA experienced a climb on Thursday, in part due to mentions in relation to USA’s sweep of the ski slopestyle event. We also saw a related hashtag appear in the top ten -- #GoTeamUSA. Slopestyle also got its own hashtag, which broke through the top ten. It was definitely a winning day for the sport! • As the Olympics continue to roll on, #Sochi2014 is maintaining its place on top. It saw an impressive 30% gain in conversation day-to-day, jumping from 232,654 to 301,873 mentions • The start of the men’s hockey tournament drove increased usage of #Hockey, 12,692 mentions and a place in the top ten. We expect that games for the Canadian and US team to drive even more conversations over the coming week. #sochi2014 301,873 #teamusa 54,506 #olympics 37,114 #sochi 33,103 #olympics2014 28,927 #teamcanada 25,382 #wearewinter 14,418 #hockey 12,692 #goteamusa 9,988 #slopestyle 9,118 0 50,000 100,000150,000200,000250,000300,000350,000
  • 6. Most Popular Sports & Events • Hockey finally dethroned curling as the men’s tournament got started. Its 69,761 were enough to boost it above figure skating’s 65,210 mentions. With both events expected to run through Friday, we are excited to see who will dominate daily conversation. 80,000 • American success in the ski slopestyle event generated enough buzz to carry the sport into the top five with 35,468 mentions. It will be interesting to see if congratulatory remarks continue to carry it through Friday, a day after the event has concluded. 50,000 • Sliding sports continue to represent themselves in the top five with skeleton replacing luge. The sport continues on Friday and we may see even more mentions of it over the weekend. 20,000 69,761 70,000 65,210 60,000 50,131 40,000 30,000 35,468 24,418 10,000 0 Skeleton Slopestyle Curling Figure Skating Hockey
  • 7. Most Popular Countries Top 5 Team Hashtags • The most-popular country-related hashtags remained relatively stable day-to-day, with Sweden replacing Finland in the top five. That said, conversation including #TeamUSA nearly doubled from 30,272 mentions to 54,505. • The most popular countries mentioned without hashtags didn’t change from Wednesday to Thursday, though their positions did. While the United States maintained the lead and Canada held onto second, Japan leapfrogged the UK, leaving Netherlands in fifth place. #teamusa #teamcanada #teamgb #teamrussia #teamfinland 54,505 25,382 2,566 1,307 677 0 10,000 20,000 30,000 40,000 50,000 60,000 Top 5 Countries Talking United States Canada Japan United Kingdom Netherlands 725,803 92,418 55,510 32,569 23,110 0 200,000 400,000 600,000 800,000
  • 8. Top 10 Most Mentioned Athletes Shaun White (USA) 50,923 Nick Goepper (USA) 23,056 Gus Kenworthy (USA) 20,053 Martin Fourcade (France) 15,992 Joss Christensen (USA) 13,257 Mark McMorris (Canada) 13,128 Jeremy Abbott (USA) 10,385 Patrick Chan (Canada) Shaun White @Shaun_White 50,923 Mentions 7,828 Justyna Kowalczyk (Poland) 5,468 Kelly Clark (USA) 5,054 0 35,000 70,000
  • 9. Top 5 Most Mentioned Athletes Non-North American • With the USA and Canada dominating social conversations, it comes as no surprise that athletes from these countries are the most talked about… But who are the most mentioned athletes outside of these borders? Tina Maze Slovenia @TinaMaze 2,593 Mentions Torah Bright Australia @TorahBright 3,789 Mentions Arianna Fontana Italy @AryFonta 4,427 Mentions Justyna Kowalczyk Poland @_Justysia_ 5,468 Mentions Martin Fourcade France @martinfkde 15,992 Mentions
  • 10. Top 5 Most Mentioned Users (Excluding Athletes) @SportsCenter 16,408 Mentions @USOlympic 15,167 Mentions @Sochi2014 12,627 Mentions @ NBCOlympics 9,995 Mentions @CDNOlympicTeam 9,312 Mentions
  • 11.