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Social Engagement Report for Day 2-4 of #Sochi2014

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We're tracking the social media conversation around the 2014 Winter Olympics using Radian6, our leading social analytics application.

We're tracking the social media conversation around the 2014 Winter Olympics using Radian6, our leading social analytics application.

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  • 1. Tracking the Social Winter Olympics 2014 Days 2-4 February 7 – 9, 2014
  • 2. Total Number of Olympic Mentions: 3,424,738 Data gathered on 2/10/2014 using Radian6 social listening
  • 3. That’s 1,141,579 mentions per day! OR 792 mentions per minute! Data gathered on 2/10/2014 using Radian6 social listening
  • 4. Day 2 - 4 Timeline (Turns in Conversation) Feb 7 – Following the opening ceremonies, athletes, celebrities, and news organizations commented on everything from team outfits to mishaps to national pride. 250,000 200,000 150,000 Feb 8 – The first ever Olympic slopestyle event takes place, with Sage Kotsenburg (USA) and Jamie Anderson (USA) taking home the gold. Feb 7 – Opening Ceremonies begin. 100,000 50,000 0 Feb 7 Feb 8 Feb 9
  • 5. Top & Trending Hashtags #sochi2014 988,748 #olympics2014 256,608 #olympics 156,393 #sochi 144,963 • #Sochi2014 continued to top the list of most used hashtags throughout the first Olympic weekend, along with #Olympics2014, #Olympics, and #Sochi. #teamusa 114,183 #openingceremony 102,278 #sochiproblems 64,422 #wearewinter 40,977 #teamcanada 34,891 #goteamusa 29,876 0 200,000 400,000 600,000 800,000 1,000,000 • #OpeningCeremony surged to become the sixth most used hashtag as it was used in 102,278 tweets. #SochiProblems was also present throughout the ceremony following issues with the Olympic Rings. • National pride was again prevalent as #TeamUSA, #GoTeamUSA, and #TeamCanada all remained within the top 10. Canada’s film series/motto for the games, #WeAreWinter, also made an appearance.
  • 6. Top 5 Most Mentioned Athletes Mark McMorris Canada @markmcmorris 102,740 Mentions Jamie Anderson USA @jme_anderson 48,777 Mentions Shaun White USA @shaun_white 48,465 Mentions Ashley Wagner USA @ashwagner2010 34,053 Mentions Sage Kotsenburg USA @sagekotsenburg 26,317 Mentions
  • 7. Most Popular Sports & Events 250,000 208,986 200,000 • The weekend will be remembered as one of many firsts as Russia won its first gold medal of the games in the first ever team figure skating event. As well, the first ever slopestyle Olympic event took place in which USA took home the gold. Add Art 150,000 • Ice hockey ranked third as the women’s tournament got underway, while NHL players began arriving in Sochi following the start of the NHL season’s 3-week hiatus. 109,928 100,000 • Despite not starting until Feb 16, bobsled continued to crack the top 5 most discussed sports. What were people talking about? The Jamaican team’s difficulties in reaching Sochi and USA participant Johnny Quinn getting trapped in a bathroom, breaking through the door, and then tweeting a picture of the damage. 66,529 50,263 53,114 Skiing Bobsled 50,000 0 Hockey SlopeStyle Figure Skating
  • 8. Most Popular Countries Top 5 Team Hashtags #teamusa 114,184 #teamcanada 34,891 #teamgb 9,604 #teamrussia 1,809 #teamjapan 654 • The USA remained the top country talking about the Olympics, as well as the top team being talked about. #TeamUSA pulled away from #TeamCanada in terms of social chatter by almost 80,000 mentions. 0 20,000 40,000 60,000 80,000 100,000 120,000 Top 5 Countries Talking United States Canada United Kingdom Netherlands Japan 2,479,759 280,453 99,415 79,451 59,184 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 • The Netherlands cracked the top 5 following a four-medal weekend. Traditionally known for speed skating, it will be interesting to see if the Netherlands can remain in the top 5 as other events get under way. • Again, be sure to keep an eye on these rankings as they are certain to fluctuate throughout the games.
  • 9. Top 5 Most Mentioned Users (excluding athletes) @Sochi2014 19,587 Mentions @CDNOlympicTeam 19,260 Mentions @CBCOlympics 16,894 Mentions @NBCOlympics 16,882 Mentions @USOlympic 14,914 Mentions
  • 10. exacttarget.com