Mobile-Friendly Disconnects #Infographic

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  • 1. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.
  • 2. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects Consumers react harshly when they encounter websites or emails that aren’t mobile-friendly.
  • 3. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects B2C brands are making improvements, but the gains are uneven—sometimes in surprising ways.
  • 4. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects 41% of brands send mobile- friendly emails Tweet this stat >
  • 5. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects 75% of brands use mobile- friendly landing pages However… Tweet this stat >
  • 6. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects Emails significantly lag landing pages when it comes to mobile experience. Disconnect:
  • 7. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects 75% of brands use mobile- friendly landing pages Tweet this stat >
  • 8. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects 40% of brands using mobile- friendly landing pages send mobile-friendly emails However… Tweet this stat >
  • 9. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects Brands with mobile-friendly landing pages should be more likely to send mobile-friendly emails, but they aren’t. Disconnect:
  • 10. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects 73% of brands that email at least daily send mobile- friendly emails Tweet this stat >
  • 11. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects 67% of brands that email at least daily use mobile- friendly landing pages However… Tweet this stat >
  • 12. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects High-volume senders clearly value a mobile-friendly email experience, but are surprisingly less likely than other brands to use mobile-friendly landing pages. Disconnect:
  • 13. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects 37% of brands that email less than daily send mobile- friendly emails Tweet this stat >
  • 14. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects 73% of brands that email at least daily send mobile- friendly emails However… Tweet this stat >
  • 15. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects Most brands are lagging far behind the brands that are the heaviest users of email marketing. Disconnect:
  • 16. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects 41% of retailers send mobile-friendly emails, however… 40% of non-retail B2C brands send mobile-friendly emails Tweet this stat > Tweet this stat >
  • 17. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects 76% of retailers use mobile-friendly landing pages, however… 71% of non-retail B2C brands use mobile-friendly landing pages Tweet this stat > Tweet this stat >
  • 18. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects Although retailers have traditionally been far more email- savvy than other B2C brands, that’s not the case in regard to mobile-friendliness. Disconnect:
  • 19. © Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved. Mobile-Friendly Disconnects Source: All data based on observational research performed by the ExactTarget Marketing Cloud in June 2014 involving approximately 160 B2C brands using anonymous email accounts