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Please join Eric Tobias, Vice President of Web and Predictive Intelligence Products, Salesforce ExactTarget Marketing Cloud and guest speaker Srividya (Sri) Sridharan, Research Director, Forrester for a webinar on personalization and real-time 1:1 marketing. During this webinar, Eric and Sri will focus on the results of the July 2014 commissioned study conducted by Forrester Consulting on behalf of Salesforce ExactTarget Marketing Cloud, “Refresh your Approach to 1:1 Marketing: How Real-Time Automation Elevates Personalization,” which surveys over 120 digital marketing-decision makers on business goals, the changing face of real-time technology, and personalization strategy. Additionally, the webinar will provide strategies on how a brand can take their 1:1 personalization efforts to the next level.
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