Flimp wvmc - exact target-final

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,270
On Slideshare
2,267
From Embeds
3
Number of Embeds
2

Actions

Shares
Downloads
15
Comments
0
Likes
1

Embeds 3

http://www.videoexpression.co.uk 2
http://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Personal messages
  • Personal messages
  • Personal messages

Transcript

  • 1. DRIVE CLICKS AND CONVERSIONS
    WITH EMAIL + VIDEO
    Presented By:
    WEB VIDEO MARKETING COUNCIL
    FLIMP MEDIA
    EXACTTARGET
    Moderated By:
    Morgan Stewart, Principal, Marketing Research and Education ExactTarget
    Audio Dial In: 1-866-699-3239 Event Number: 961 688 468
  • 2. SPEAKERS
    Wayne Wall
    CEO & Founder
    Flimp Media
    Paul Ritter
    Director of Strategic Programs
    Web Video Marketing Council
    Chris Studabaker
    Senior Design Consultant
    ExactTarget
  • 3. Web Video Marketing Council:
    June 2010 Email + Video Marketing Survey Results
  • 4. WEB VIDEO MARKETING COUNCIL
    • Publishes articles and information about web video marketing
    • 5. Archive of over 3,000 articles on video marketing topics
    • 6. Weekly newsletter with latest video marketing articles
    • 7. Research studies and webinars on video marketing topics
    www.webvideomarketing.org
  • 8. PURPOSE AND METHODOLOGY OF SURVEY
    Purpose of Survey:
    • Assess online marketing professionals level of participation and interest in video based email marketing
    • 9. Identify key industry trends and user issues with respect to integration of video within email marketing programs
    • 10. Gain insight into marketers perception of the effectiveness of video use with email marketing programs
    Methodology:
    • Online survey with 13 questions digitally distributed through the Web Video Marketing Council and ExactTarget websites.
    www.webvideomarketing.org
  • 11. 2010 VIDEO EMAIL SURVEY PARTICIPANTS
    Survey taken by over 200 Interactive Marketing Professionals
    • 87% of survey participants have marketing oversight responsibilities in their role
    • 12. 71% are in-house marketing professionals
    • 13. 29% work for marketing agencies
    • 14. 30% are marketing decision makers (CMO, SVP, VP, Director)
    www.webvideomarketing.org
  • 15. KEY FINDINGS
    Have you ever used online video in any of your marketing efforts?
    www.webvideomarketing.org
  • 16. KEY FINDINGS
    Have you ever used video in your email marketing efforts?
    www.webvideomarketing.org
  • 17. KEY FINDINGS
    Does your Email Service Provider offer video marketing solutions to its customers?
    www.webvideomarketing.org
  • 18. KEY FINDINGS
    Do you believe integrating video with email marketing increases email click thru rates?
    www.webvideomarketing.org
  • 19. KEY FINDINGS
    Do you believe consumers are more or less likely to purchase or convert after viewing an email campaign that incorporates video?
    • 73% More likely to purchase/convert
    • 20. 2% Less likely to purchase/convert
    • 21. 3% No difference
    • 22. 21% Not sure
    www.webvideomarketing.org
  • 23. KEY FINDINGS
    What are your impressions of video usage in email marketing?
    www.webvideomarketing.org
  • 24. KEY FINDINGS
    What do you see as the primary barrier to using video in email marketing?
    www.webvideomarketing.org
  • 25. KEY FINDINGS
    What do you believe is the most effective way to use video in email?
    • 40% Link to a video landing page
    • 26. 33% Video player embedded in email message
    • 27. 5% Animated or video .gif embedded in email
    • 28. 6% Link to a page on a video sharing network
    • 29. 16% Not sure
    www.webvideomarketing.org
  • 30. Email + Video:
    Capabilities and Best Practices
  • 31. Email, Video, and Email + Video
    Message content and delivery have evolved:
    Text – HTML – Rich Media & Video
    Email drives significant commerce with impressive ROI
    How we communicate via media is constantly changing
    Web video
    Ubiquitous with internet experience
    Standard formats (.mpeg, .mov, .wmv, .avi, etc)
  • 32. Email + Video: Delivery Methods
    Streaming – video downloaded as it plays
    Embedded – video data included in sent message
    Linking – click through to externally hosted video
  • 33. Email + Video: Email Client Support
    Source: The Current State of Video in Email, Campaign Monitor
  • 34. Email + Video: Considerations
    Email client support
    Image blocking
    File size and bandwidth
    Quality
    Sound
    Subscriber experience
  • 35. Email + Video: Best Practices
    Link to external video
    Create a preview image of the video with a play button superimposed
    Feature video prominently in message body
  • 36. Email + Video: Example
  • 37. Email + Video: Example
  • 38. Email + Video: Example
  • 39. Email + Video:
    Video Brochures and Landing Pages
  • 40. ABOUT FLIMP – Interactive Video Email Marketing
    • FLIMP® is a video marketing platform that makes it easy to create, distribute and track interactive video brochures and landing pages for web marketing , sales and communications
    • 41. Integrated with ExactTarget and other email service providers
    • 42. FlimpAgency develops web video creative content for clients
    • 43. Since 2008, Flimp Media has worked with over 200 customers including Best Buy, Oracle, Deluxe, Sirius XM, Harvard, United Way, Gannett, TNC, Allstate, Humana, Medco, Aetna, WTA, Blue Cross & others doing video + email marketing campaigns
    Visit us at: www.flimp.net
  • 44. BEST PRACTICES FOR INCREASED CLICK THRU RATES
    Recommended practices from over 500 VE campaigns:
    • Subject line – Indicate that there is video content in the message
    • 45. Video Email Design – Use a video thumbnail image with play arrow overlay and a descriptive link – “View your Video Message/Brochure”
    • 46. Focus on Video – Simpler is better; purpose is to drive the viewer to a video landing page or brochure. Don’t expect good results adding video to an email with multiple messages, links and calls to action
    • 47. Descriptive Text and Link – Include some descriptive text and a clear hyper link and alt link in case the video screenshot image is blocked
    Visit us at: www.flimp.net
  • 48. VIDEO DRIVES HIGHER ENGAGEMENT AND RESPONSE RATES
    • Forrester research reports a 2-3X higher email click thru rate when embedding video content
    • 49. Online viewers spend an average of 1.5 minutes with video vs. an average of 8-10 seconds on static graphic email s (Marketing Sherpa)
    • 50. Video ads generate 4-7X higher viewer engagement and response rates compared to static ads (DoubleClick)
    Visit us at: www.flimp.net
  • 51. FLIMP® PLATFORM – SIMPLIFY INTERACTIVE VIDEO MARKETING
    Email Distribute/Optimize
    Create/Edit
    Video Landing Pages
    Video Brochures
    Multimedia Web Content
    Video White Papers
    Video Case Studies
    Video Invitations
    No Programming
    Report/Measure
    Campaign Results
    Viewer Engagement
    Viewer Response
    Web Form Data
    Forwarding Activity
    Data is Exportable and Real Time
    Data Collected by Viewer Email Address
    Visit us at: www.flimp.net
  • 52. FLIMP APPLICATIONS
    • Interactive Video Brochures
    • 53. Deliver by email to target audiences and track viewer activity by email address.
    • 54. Video Email Communications
    • 55. Employee and corporate PR video communications with instant analytics.
    • 56. Video Sales Prospecting
    • 57. Audio-Visual sales collateral with viewer tracking and alerts by email address.
    • 58. Video Search Marketing (SEO)
    • 59. Search optimize video content on web pages for organic search.
    • 60. Video Landing Pages
    • 61. Conversion video landing pages for email and online advertising.
    • 62. Social Media and Blog Content
    • 63. Dynamic, self tracking, multimedia content for blogs, and social media sharing.
    Visit us at: www.flimp.net
  • 64. INCREASE CLICKS AND CONVERSIONS WITH VIDEO + EMAIL
    Flimp Video Brochure Viewer Metrics :
    • 23% of flimp viewers initiate a response action
    • 65. 40% of flimp viewers watch video to completion
    • 66. 1.3 minutes is average viewer engagement time
    • 67. 42% average email click thru rate (industry- 4.5%)
    • 68. 98% of flimp viewers have successful video starts
     * Aggregate data from over 8 million flimp viewers since 2008
    Visit us at: www.flimp.net
  • 69. FLIMP VIDEO + EMAIL MARKETING SOLUTION: HOW IT WORKS
    Flimp + ExactTarget to Drive Higher Email Response Rates and Conversions
    Visit us at: www.flimp.net
  • 70. FLIMP MEDIA CASE STUDIES
    United Way Women’s Breakfast Event - Fundraising
    Average Viewing Time: 2 minutes, 42 seconds
    Video Email Click Thru Rate: 27.14% of video email opens
    Response Links Clicked: 69.98% of video viewers
    Registrations from Flimp: 63.12 % of video viewers (sold out)
    Visit us at: www.flimp.net
  • 71. FLIMP MEDIA CASE STUDIES
    Bausch & Lomb Tennis Championships
    Average Video Viewing Time: 48 seconds
    Video Email Click Thru Rate: 69.93% of video email opens
    Video Watch to Completion: 69.86% of video viewers
    Response Links Clicked: 20.92% of video viewers
    Viral email to a friend forwards: 8.09% of video viewers
    Visit us at: www.flimp.net
  • 72. FLIMP MEDIA CASE STUDIES
    Boston College Law School Alumni Development
    Average Video Viewing Time: 1 minute, 6 seconds
    Video Email Click Thru Rate: 37.12% of video email opens
    Video Watch to Completion: 42.37% of video viewers
    Response Links Clicked: 49.66% of video viewers (Donations)
    Visit us at: www.flimp.net
  • 73. FLIMP MEDIA CASE STUDIES
    LIFE Foundation Insurance Education
    Average Video Viewing Time: 3 minutes, 6 seconds
    Video Watch to Completion: 42.20% of video viewers
    Response Links Clicked: 19.60% of video viewers
    Viral Shares: 14.22% of video viewers
    Visit us at: www.flimp.net
  • 74. Contact Information
    Wayne Wall
    Flimp Media
    wwall@flimp.net
    Paul Ritter
    Web Video Marketing Council
    ritter@interactivemediastrategies.com
    Chris Studabaker
    Senior Design Consultant, ExactTarget
    cstudabaker@exacttarget.com