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Flimp wvmc - exact target-final

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    • 1. DRIVE CLICKS AND CONVERSIONS
      WITH EMAIL + VIDEO
      Presented By:
      WEB VIDEO MARKETING COUNCIL
      FLIMP MEDIA
      EXACTTARGET
      Moderated By:
      Morgan Stewart, Principal, Marketing Research and Education ExactTarget
      Audio Dial In: 1-866-699-3239 Event Number: 961 688 468
    • 2. SPEAKERS
      Wayne Wall
      CEO & Founder
      Flimp Media
      Paul Ritter
      Director of Strategic Programs
      Web Video Marketing Council
      Chris Studabaker
      Senior Design Consultant
      ExactTarget
    • 3. Web Video Marketing Council:
      June 2010 Email + Video Marketing Survey Results
    • 4. WEB VIDEO MARKETING COUNCIL
      • Publishes articles and information about web video marketing
      • 5. Archive of over 3,000 articles on video marketing topics
      • 6. Weekly newsletter with latest video marketing articles
      • 7. Research studies and webinars on video marketing topics
      www.webvideomarketing.org
    • 8. PURPOSE AND METHODOLOGY OF SURVEY
      Purpose of Survey:
      • Assess online marketing professionals level of participation and interest in video based email marketing
      • 9. Identify key industry trends and user issues with respect to integration of video within email marketing programs
      • 10. Gain insight into marketers perception of the effectiveness of video use with email marketing programs
      Methodology:
      • Online survey with 13 questions digitally distributed through the Web Video Marketing Council and ExactTarget websites.
      www.webvideomarketing.org
    • 11. 2010 VIDEO EMAIL SURVEY PARTICIPANTS
      Survey taken by over 200 Interactive Marketing Professionals
      • 87% of survey participants have marketing oversight responsibilities in their role
      • 12. 71% are in-house marketing professionals
      • 13. 29% work for marketing agencies
      • 14. 30% are marketing decision makers (CMO, SVP, VP, Director)
      www.webvideomarketing.org
    • 15. KEY FINDINGS
      Have you ever used online video in any of your marketing efforts?
      www.webvideomarketing.org
    • 16. KEY FINDINGS
      Have you ever used video in your email marketing efforts?
      www.webvideomarketing.org
    • 17. KEY FINDINGS
      Does your Email Service Provider offer video marketing solutions to its customers?
      www.webvideomarketing.org
    • 18. KEY FINDINGS
      Do you believe integrating video with email marketing increases email click thru rates?
      www.webvideomarketing.org
    • 19. KEY FINDINGS
      Do you believe consumers are more or less likely to purchase or convert after viewing an email campaign that incorporates video?
      • 73% More likely to purchase/convert
      • 20. 2% Less likely to purchase/convert
      • 21. 3% No difference
      • 22. 21% Not sure
      www.webvideomarketing.org
    • 23. KEY FINDINGS
      What are your impressions of video usage in email marketing?
      www.webvideomarketing.org
    • 24. KEY FINDINGS
      What do you see as the primary barrier to using video in email marketing?
      www.webvideomarketing.org
    • 25. KEY FINDINGS
      What do you believe is the most effective way to use video in email?
      • 40% Link to a video landing page
      • 26. 33% Video player embedded in email message
      • 27. 5% Animated or video .gif embedded in email
      • 28. 6% Link to a page on a video sharing network
      • 29. 16% Not sure
      www.webvideomarketing.org
    • 30. Email + Video:
      Capabilities and Best Practices
    • 31. Email, Video, and Email + Video
      Message content and delivery have evolved:
      Text – HTML – Rich Media & Video
      Email drives significant commerce with impressive ROI
      How we communicate via media is constantly changing
      Web video
      Ubiquitous with internet experience
      Standard formats (.mpeg, .mov, .wmv, .avi, etc)
    • 32. Email + Video: Delivery Methods
      Streaming – video downloaded as it plays
      Embedded – video data included in sent message
      Linking – click through to externally hosted video
    • 33. Email + Video: Email Client Support
      Source: The Current State of Video in Email, Campaign Monitor
    • 34. Email + Video: Considerations
      Email client support
      Image blocking
      File size and bandwidth
      Quality
      Sound
      Subscriber experience
    • 35. Email + Video: Best Practices
      Link to external video
      Create a preview image of the video with a play button superimposed
      Feature video prominently in message body
    • 36. Email + Video: Example
    • 37. Email + Video: Example
    • 38. Email + Video: Example
    • 39. Email + Video:
      Video Brochures and Landing Pages
    • 40. ABOUT FLIMP – Interactive Video Email Marketing
      • FLIMP® is a video marketing platform that makes it easy to create, distribute and track interactive video brochures and landing pages for web marketing , sales and communications
      • 41. Integrated with ExactTarget and other email service providers
      • 42. FlimpAgency develops web video creative content for clients
      • 43. Since 2008, Flimp Media has worked with over 200 customers including Best Buy, Oracle, Deluxe, Sirius XM, Harvard, United Way, Gannett, TNC, Allstate, Humana, Medco, Aetna, WTA, Blue Cross & others doing video + email marketing campaigns
      Visit us at: www.flimp.net
    • 44. BEST PRACTICES FOR INCREASED CLICK THRU RATES
      Recommended practices from over 500 VE campaigns:
      • Subject line – Indicate that there is video content in the message
      • 45. Video Email Design – Use a video thumbnail image with play arrow overlay and a descriptive link – “View your Video Message/Brochure”
      • 46. Focus on Video – Simpler is better; purpose is to drive the viewer to a video landing page or brochure. Don’t expect good results adding video to an email with multiple messages, links and calls to action
      • 47. Descriptive Text and Link – Include some descriptive text and a clear hyper link and alt link in case the video screenshot image is blocked
      Visit us at: www.flimp.net
    • 48. VIDEO DRIVES HIGHER ENGAGEMENT AND RESPONSE RATES
      • Forrester research reports a 2-3X higher email click thru rate when embedding video content
      • 49. Online viewers spend an average of 1.5 minutes with video vs. an average of 8-10 seconds on static graphic email s (Marketing Sherpa)
      • 50. Video ads generate 4-7X higher viewer engagement and response rates compared to static ads (DoubleClick)
      Visit us at: www.flimp.net
    • 51. FLIMP® PLATFORM – SIMPLIFY INTERACTIVE VIDEO MARKETING
      Email Distribute/Optimize
      Create/Edit
      Video Landing Pages
      Video Brochures
      Multimedia Web Content
      Video White Papers
      Video Case Studies
      Video Invitations
      No Programming
      Report/Measure
      Campaign Results
      Viewer Engagement
      Viewer Response
      Web Form Data
      Forwarding Activity
      Data is Exportable and Real Time
      Data Collected by Viewer Email Address
      Visit us at: www.flimp.net
    • 52. FLIMP APPLICATIONS
      • Interactive Video Brochures
      • 53. Deliver by email to target audiences and track viewer activity by email address.
      • 54. Video Email Communications
      • 55. Employee and corporate PR video communications with instant analytics.
      • 56. Video Sales Prospecting
      • 57. Audio-Visual sales collateral with viewer tracking and alerts by email address.
      • 58. Video Search Marketing (SEO)
      • 59. Search optimize video content on web pages for organic search.
      • 60. Video Landing Pages
      • 61. Conversion video landing pages for email and online advertising.
      • 62. Social Media and Blog Content
      • 63. Dynamic, self tracking, multimedia content for blogs, and social media sharing.
      Visit us at: www.flimp.net
    • 64. INCREASE CLICKS AND CONVERSIONS WITH VIDEO + EMAIL
      Flimp Video Brochure Viewer Metrics :
      • 23% of flimp viewers initiate a response action
      • 65. 40% of flimp viewers watch video to completion
      • 66. 1.3 minutes is average viewer engagement time
      • 67. 42% average email click thru rate (industry- 4.5%)
      • 68. 98% of flimp viewers have successful video starts
       * Aggregate data from over 8 million flimp viewers since 2008
      Visit us at: www.flimp.net
    • 69. FLIMP VIDEO + EMAIL MARKETING SOLUTION: HOW IT WORKS
      Flimp + ExactTarget to Drive Higher Email Response Rates and Conversions
      Visit us at: www.flimp.net
    • 70. FLIMP MEDIA CASE STUDIES
      United Way Women’s Breakfast Event - Fundraising
      Average Viewing Time: 2 minutes, 42 seconds
      Video Email Click Thru Rate: 27.14% of video email opens
      Response Links Clicked: 69.98% of video viewers
      Registrations from Flimp: 63.12 % of video viewers (sold out)
      Visit us at: www.flimp.net
    • 71. FLIMP MEDIA CASE STUDIES
      Bausch & Lomb Tennis Championships
      Average Video Viewing Time: 48 seconds
      Video Email Click Thru Rate: 69.93% of video email opens
      Video Watch to Completion: 69.86% of video viewers
      Response Links Clicked: 20.92% of video viewers
      Viral email to a friend forwards: 8.09% of video viewers
      Visit us at: www.flimp.net
    • 72. FLIMP MEDIA CASE STUDIES
      Boston College Law School Alumni Development
      Average Video Viewing Time: 1 minute, 6 seconds
      Video Email Click Thru Rate: 37.12% of video email opens
      Video Watch to Completion: 42.37% of video viewers
      Response Links Clicked: 49.66% of video viewers (Donations)
      Visit us at: www.flimp.net
    • 73. FLIMP MEDIA CASE STUDIES
      LIFE Foundation Insurance Education
      Average Video Viewing Time: 3 minutes, 6 seconds
      Video Watch to Completion: 42.20% of video viewers
      Response Links Clicked: 19.60% of video viewers
      Viral Shares: 14.22% of video viewers
      Visit us at: www.flimp.net
    • 74. Contact Information
      Wayne Wall
      Flimp Media
      wwall@flimp.net
      Paul Ritter
      Web Video Marketing Council
      ritter@interactivemediastrategies.com
      Chris Studabaker
      Senior Design Consultant, ExactTarget
      cstudabaker@exacttarget.com