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Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
Flimp wvmc - exact target-final
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Flimp wvmc - exact target-final

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    • 1. DRIVE CLICKS AND CONVERSIONS <br />WITH EMAIL + VIDEO<br />Presented By:<br />WEB VIDEO MARKETING COUNCIL <br />FLIMP MEDIA<br />EXACTTARGET<br />Moderated By:<br />Morgan Stewart, Principal, Marketing Research and Education ExactTarget<br />Audio Dial In: 1-866-699-3239 Event Number: 961 688 468 <br />
    • 2. SPEAKERS<br />Wayne Wall <br />CEO &amp; Founder <br />Flimp Media<br />Paul Ritter<br /> Director of Strategic Programs<br /> Web Video Marketing Council<br />Chris Studabaker<br /> Senior Design Consultant<br />ExactTarget<br />
    • 3. Web Video Marketing Council: <br />June 2010 Email + Video Marketing Survey Results<br />
    • 4. WEB VIDEO MARKETING COUNCIL<br /><ul><li>Publishes articles and information about web video marketing
    • 5. Archive of over 3,000 articles on video marketing topics
    • 6. Weekly newsletter with latest video marketing articles
    • 7. Research studies and webinars on video marketing topics</li></ul>www.webvideomarketing.org<br />
    • 8. PURPOSE AND METHODOLOGY OF SURVEY<br />Purpose of Survey:<br /><ul><li>Assess online marketing professionals level of participation and interest in video based email marketing
    • 9. Identify key industry trends and user issues with respect to integration of video within email marketing programs
    • 10. Gain insight into marketers perception of the effectiveness of video use with email marketing programs</li></ul>Methodology:<br /><ul><li> Online survey with 13 questions digitally distributed through the Web Video Marketing Council and ExactTarget websites.</li></ul>www.webvideomarketing.org<br />
    • 11. 2010 VIDEO EMAIL SURVEY PARTICIPANTS<br />Survey taken by over 200 Interactive Marketing Professionals <br /><ul><li>87% of survey participants have marketing oversight responsibilities in their role
    • 12. 71% are in-house marketing professionals
    • 13. 29% work for marketing agencies
    • 14. 30% are marketing decision makers (CMO, SVP, VP, Director)</li></ul>www.webvideomarketing.org<br />
    • 15. KEY FINDINGS<br />Have you ever used online video in any of your marketing efforts?<br />www.webvideomarketing.org<br />
    • 16. KEY FINDINGS <br />Have you ever used video in your email marketing efforts?<br />www.webvideomarketing.org<br />
    • 17. KEY FINDINGS <br />Does your Email Service Provider offer video marketing solutions to its customers?<br />www.webvideomarketing.org<br />
    • 18. KEY FINDINGS <br />Do you believe integrating video with email marketing increases email click thru rates?<br />www.webvideomarketing.org<br />
    • 19. KEY FINDINGS <br />Do you believe consumers are more or less likely to purchase or convert after viewing an email campaign that incorporates video?<br /><ul><li>73% More likely to purchase/convert
    • 20. 2% Less likely to purchase/convert
    • 21. 3% No difference
    • 22. 21% Not sure</li></ul>www.webvideomarketing.org<br />
    • 23. KEY FINDINGS<br />What are your impressions of video usage in email marketing?<br />www.webvideomarketing.org<br />
    • 24. KEY FINDINGS<br />What do you see as the primary barrier to using video in email marketing?<br />www.webvideomarketing.org<br />
    • 25. KEY FINDINGS<br />What do you believe is the most effective way to use video in email?<br /><ul><li>40% Link to a video landing page
    • 26. 33% Video player embedded in email message
    • 27. 5% Animated or video .gif embedded in email
    • 28. 6% Link to a page on a video sharing network
    • 29. 16% Not sure</li></ul>www.webvideomarketing.org<br />
    • 30. Email + Video: <br />Capabilities and Best Practices<br />
    • 31. Email, Video, and Email + Video<br />Message content and delivery have evolved:<br />Text – HTML – Rich Media &amp; Video<br />Email drives significant commerce with impressive ROI<br />How we communicate via media is constantly changing<br />Web video<br />Ubiquitous with internet experience<br />Standard formats (.mpeg, .mov, .wmv, .avi, etc)<br />
    • 32. Email + Video: Delivery Methods<br />Streaming – video downloaded as it plays<br />Embedded – video data included in sent message<br />Linking – click through to externally hosted video<br />
    • 33. Email + Video: Email Client Support<br />Source: The Current State of Video in Email, Campaign Monitor<br />
    • 34. Email + Video: Considerations<br />Email client support<br />Image blocking<br />File size and bandwidth<br />Quality<br />Sound<br />Subscriber experience<br />
    • 35. Email + Video: Best Practices<br />Link to external video<br />Create a preview image of the video with a play button superimposed<br />Feature video prominently in message body<br />
    • 36. Email + Video: Example<br />
    • 37. Email + Video: Example<br />
    • 38. Email + Video: Example<br />
    • 39. Email + Video: <br />Video Brochures and Landing Pages<br />
    • 40. ABOUT FLIMP – Interactive Video Email Marketing<br /><ul><li>FLIMP® is a video marketing platform that makes it easy to create, distribute and track interactive video brochures and landing pages for web marketing , sales and communications
    • 41. Integrated with ExactTarget and other email service providers
    • 42. FlimpAgency develops web video creative content for clients
    • 43. Since 2008, Flimp Media has worked with over 200 customers including Best Buy, Oracle, Deluxe, Sirius XM, Harvard, United Way, Gannett, TNC, Allstate, Humana, Medco, Aetna, WTA, Blue Cross &amp; others doing video + email marketing campaigns </li></ul>Visit us at: www.flimp.net<br />
    • 44. BEST PRACTICES FOR INCREASED CLICK THRU RATES <br />Recommended practices from over 500 VE campaigns: <br /><ul><li>Subject line – Indicate that there is video content in the message
    • 45. Video Email Design – Use a video thumbnail image with play arrow overlay and a descriptive link – “View your Video Message/Brochure”
    • 46. Focus on Video – Simpler is better; purpose is to drive the viewer to a video landing page or brochure. Don’t expect good results adding video to an email with multiple messages, links and calls to action
    • 47. Descriptive Text and Link – Include some descriptive text and a clear hyper link and alt link in case the video screenshot image is blocked</li></ul>Visit us at: www.flimp.net<br />
    • 48. VIDEO DRIVES HIGHER ENGAGEMENT AND RESPONSE RATES <br /><ul><li>Forrester research reports a 2-3X higher email click thru rate when embedding video content
    • 49. Online viewers spend an average of 1.5 minutes with video vs. an average of 8-10 seconds on static graphic email s (Marketing Sherpa)
    • 50. Video ads generate 4-7X higher viewer engagement and response rates compared to static ads (DoubleClick)</li></ul>Visit us at: www.flimp.net<br />
    • 51. FLIMP® PLATFORM – SIMPLIFY INTERACTIVE VIDEO MARKETING <br />Email Distribute/Optimize <br />Create/Edit<br />Video Landing Pages<br /> Video Brochures<br /> Multimedia Web Content<br />Video White Papers <br />Video Case Studies<br />Video Invitations <br />No Programming<br />Report/Measure<br />Campaign Results <br />Viewer Engagement<br /> Viewer Response<br /> Web Form Data<br /> Forwarding Activity<br />Data is Exportable and Real Time <br />Data Collected by Viewer Email Address<br />Visit us at: www.flimp.net<br />
    • 52. FLIMP APPLICATIONS<br /><ul><li>Interactive Video Brochures
    • 53. Deliver by email to target audiences and track viewer activity by email address.
    • 54. Video Email Communications
    • 55. Employee and corporate PR video communications with instant analytics.
    • 56. Video Sales Prospecting
    • 57. Audio-Visual sales collateral with viewer tracking and alerts by email address.
    • 58. Video Search Marketing (SEO)
    • 59. Search optimize video content on web pages for organic search.
    • 60. Video Landing Pages
    • 61. Conversion video landing pages for email and online advertising.
    • 62. Social Media and Blog Content
    • 63. Dynamic, self tracking, multimedia content for blogs, and social media sharing.</li></ul>Visit us at: www.flimp.net<br />
    • 64. INCREASE CLICKS AND CONVERSIONS WITH VIDEO + EMAIL <br />Flimp Video Brochure Viewer Metrics :<br /><ul><li> 23% of flimp viewers initiate a response action
    • 65. 40% of flimp viewers watch video to completion
    • 66. 1.3 minutes is average viewer engagement time
    • 67. 42% average email click thru rate (industry- 4.5%)
    • 68. 98% of flimp viewers have successful video starts</li></ul> * Aggregate data from over 8 million flimp viewers since 2008 <br />Visit us at: www.flimp.net<br />
    • 69. FLIMP VIDEO + EMAIL MARKETING SOLUTION: HOW IT WORKS<br />Flimp + ExactTarget to Drive Higher Email Response Rates and Conversions<br />Visit us at: www.flimp.net<br />
    • 70. FLIMP MEDIA CASE STUDIES<br />United Way Women’s Breakfast Event - Fundraising<br />Average Viewing Time: 2 minutes, 42 seconds <br />Video Email Click Thru Rate: 27.14% of video email opens <br />Response Links Clicked: 69.98% of video viewers<br />Registrations from Flimp: 63.12 % of video viewers (sold out)<br />Visit us at: www.flimp.net<br />
    • 71. FLIMP MEDIA CASE STUDIES<br />Bausch &amp; Lomb Tennis Championships<br />Average Video Viewing Time: 48 seconds<br />Video Email Click Thru Rate: 69.93% of video email opens<br />Video Watch to Completion: 69.86% of video viewers <br />Response Links Clicked: 20.92% of video viewers<br />Viral email to a friend forwards: 8.09% of video viewers<br />Visit us at: www.flimp.net<br />
    • 72. FLIMP MEDIA CASE STUDIES<br />Boston College Law School Alumni Development<br />Average Video Viewing Time: 1 minute, 6 seconds <br />Video Email Click Thru Rate: 37.12% of video email opens<br />Video Watch to Completion: 42.37% of video viewers <br />Response Links Clicked: 49.66% of video viewers (Donations)<br />Visit us at: www.flimp.net<br />
    • 73. FLIMP MEDIA CASE STUDIES<br />LIFE Foundation Insurance Education<br />Average Video Viewing Time: 3 minutes, 6 seconds <br />Video Watch to Completion: 42.20% of video viewers <br />Response Links Clicked: 19.60% of video viewers <br />Viral Shares: 14.22% of video viewers<br />Visit us at: www.flimp.net<br />
    • 74. Contact Information<br />Wayne Wall <br />Flimp Media<br /> wwall@flimp.net<br />Paul Ritter<br />Web Video Marketing Council<br /> ritter@interactivemediastrategies.com<br />Chris Studabaker<br /> Senior Design Consultant, ExactTarget<br /> cstudabaker@exacttarget.com<br />

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