SlideShare a Scribd company logo
1 of 14
Download to read offline
Eight Powerful Plays
for Scoring Big with Social Media
Introduction
We didn’t write this book to school you
on the fundamentals of social media.
In fact, we wrote it for experienced marketers like you, who have established lucrative
social media channels for their businesses, and continue to forge meaningful
connections with the customers, fans, and followers they serve. Because like you,
we’re enthusiastic about the ongoing impact social media can have on businesses
in the future.

But we also understand that there are those among us who don’t share our
enthusiasm. Despite the fact that a growing number of consumers are using social
media to engage the brands they love, and to engage fellow consumers who share
that love, there are those who say that social media is an immeasurable and passing
fad, with no real impact on one’s bottom line.

We’re confident this book will demonstrate otherwise.

ExactTarget’s Social Media Quick Plays features eight powerful, measurable social
media tactics that can double and even triple your ROI. Tactics, that when powered
by tools like SocialEngage and SocialPages, will allow you to listen, engage, publish,
measure, and scale in ways in ways you may have never imagined.



Table of contents
The Likeable Invitation	                                                    1
The Photo Op	                                                               2
The Personalized Promotion	                                                 3
The Compelling Coupon	                                                      4
The Amender	                                                                5
The Cunning Crowdsourcer	                                                   6
The Custom Crossover	                                                       7
The Geo-Targeter	                                                           8
Conclusion	9
Glossary of Terms	                                                        10


* Indicates a clickable item that redirects you to the Glossary of Terms for definition.
Play #1:
     the likeable invitation
     It pays to be liked.
     According to a recent case study by Forrester Research, Facebook users who liked
     the Facebook page of a popular smartphone manufacturer were 5.6 times more
     likely to have purchased the brand’s device than non-fans. For a major soft drink
     brand, a staggering 95 percent were more likely to purchase one of its products.
     Simply put, consumers tend to buy from brands whose Facebook pages they like.

     If it pays to be liked, it stands to reason that your page should garner as many likes
     as possible. We recommend using your subscriber list to grow your fan base by
     emailing invites to your Facebook page.




     Use email to invite customers
     to like your Facebook page.
1.   Use ExactTarget Email* to build and manage your email campaign.
     With ExactTarget email, you can create persuasive emails inviting customers to like your
     Facebook page using a wide range of user-friendly content creation tools.

2.   Build a compelling Facebook page with SocialPages*.
     Build, manage, and track your Facebook page from one easy-to-use platform using
     ExactTarget’s SocialPages—without the need for complicated coding.

3.   Use Fan-Gated Content* to incentivize fan conversion.
     Fan-gated content requires that users like your page to view special offers. Create compelling
     content that only fans can view and visitors will like to access.




                                                                                                      1
Play #2:
         The Photo Op
         A picture is worth 1,000 likes.
         It’s a simple concept: Invite customers to take pictures of themselves engaged
         with your products or services, and share them on Facebook. Photo contests
         are among the most popular on Facebook, and they can supercharge a brand’s
         following overnight.

         In 2011, a leading cosmetics brand hosted a Facebook contest inviting users to
         upload photos of their lipstick-laden lips—to be judged by a jury of their peers—for
         a chance to be featured as the “cover photo” for their Facebook page in Switzerland.
         183 users submitted photos, while over 9,000 voted for their favorite. In just three
         weeks, the brand attracted 10,000 new fans to their Facebook page.

         What better way to showcase your products in a social environment than in the
         hands of REAL customers? Consider a Facebook photo contest that highlights the
         experiences your products offer.




         CREATE A FACEBOOK PHOTO CONTEST
         TO ATTRACT NEW FOLLOWERS OF YOUR BRAND.
    1.   Create a simple contest that interests your audience.
         You already know the likes and interests of your audience. So devise a contest you’re sure
         they’ll enjoy. And keep it simple!

    2.   Offer prizes related to your products or services.
         You want to attract fans who are genuinely interested in what you do, and not merely in the
         rewards you offer. So be sure to choose prizes that complement your industry.

    3.   Build a powerful Facebook contest with SocialPages* and Strutta*.
         You can easily build a powerful Facebook page with the SocialPages editor. And you can
         use Strutta—an ExactTarget partner gear—to build and manage your contest with tools for
         tracking contest visits, views, votes, and entries from a simple dashboard.




2
Play #3:
     The Personalized Promotion
     Create relevant offers
     with personal appeal.
     Picture this: Jim, a guy in his mid-fifties who loves fishing, receives an email
     promotion from his favorite sporting goods store advertising 30 percent off on all
     sports bras. It’s a classic case of a poorly targeted offer—an oversight that happens
     all too often. And with many of today’s targeted messaging tools, there’s really no
     excuse for missing the mark.

     It only makes sense to offer your customers products that interest them. So we
     suggest building targeted email campaigns and Facebook tabs based on the
     attributes of your subscribers and fans.




     CREATE MEANINGFUL EMAIL AND FACEBOOK
     PROMOTIONS THAT HIT THE MARK.
1.   Use ExactTarget Email* to create custom, personalized messages.
     With ExactTarget Email’s advanced content management features, you can create
     specialized email messages based on criteria you select from a database of your
     customers’ preferences.

2.   Use SocialPages* and Get Smart Content to feature highly targeted
     content on a Facebook tab.
     Build your Facebook tab with SocialPages, and customize it with ExactTarget
     partner gear, Get Smart Content. Get Smart Content personalizes content for each visitor
     to your Facebook tab based on his or her previous engagements with your Facebook
     page or website.

3.   Sell featured products               directly     from      your     Facebook       page
     with Moontoast*.
     Take your targeted content one step further by inviting visitors to purchase your featured
     products directly from Facebook. With ExactTarget partner gear, Moontoast, you can
     implement a “Social Store” anywhere on your page.

                                                                                                  3
Play #4:
         The Compelling Coupon
         Create coupons that catch on.
         Withstanding the test of time, the coupon has transitioned effortlessly from news
         pages to webpages, finding new life in the digital age. Studies repeatedly show that
         Facebook campaigns offering coupons receive the highest response rates. In fact,
         according to a 2010 ExactTarget study, the top reason consumers like or follow
         a brand is to receive special deals and discounts.

         So it should come as no surprise that we think coupon offers are an excellent way
         to build a following for your brand. Consider offering engaging coupon promotions
         on your Facebook page that fans feel compelled to share.




         OFFER COMPELLING COUPONS
         ON YOUR FACEBOOK PAGE.
    1.   Sweeten the deal as customers like your page.
         For example, consider an initial coupon offering for a 15 percent discount, coupled with
         an offer to increase the discount to 20 percent, should your page reach a predetermined
         threshold of likes. Inviting users to participate in the promotion encourages interaction with
         your brand and reaches new fans.

    2.   Use SocialPages and the Fan-Gated Content* feature to build
         your promotion.
         ExactTarget’s SocialPages makes it easy to build a coupon promotion within your Facebook
         page using a drag-and-drop editor, or custom HTML. And with fan-gated content, you can
         require that users like your page to view special offers.

3.       Use the Social Profile Connector* to reach out to your most
         influential Facebook fans.
         With ExactTarget’s Social Profile Connector , you can determine whom your most influential
         subscribers are, and reach out to them personally with ExactTarget Email to notify them
         of your promotion.



4
Play #5:
     The Amender
     Calming a crisis with
     constructive conversations.
     In early 2010, a major auto manufacturer was faced with a massive recall—one that
     received heavy criticism and worldwide media attention. But rather than dodge the
     spotlight, they stepped into the middle of it, opening a dialogue and answering
     customers questions through social media outlets. In the end, the brand turned
     a crisis into an opportunity to demonstrate their commitment to their customers,
     products, and services.

     When mistakes are made, proactively fielding the criticism that follows is imperative.
     We recommend making things right by leveraging all of your social media outlets
     to engage your fans and followers with meaningful conversations.




     MANAGE A CRISIS WITH MEANINGFUL
     SOCIAL MEDIA ENGAGEMENT.
1.   Vigorously monitor your brand’s online mentions.
     You can’t properly address a crisis if you don’t know what’s being said. And if you’re a big
     brand with a large following, important exchanges can be easily missed. Have a system in
     place that ensures you’re listening carefully.

2.   Reply to criticism and concerns promptly, but sincerely.
     While it’s important to consider your dialogue carefully, be sure to address concerns in a
     timely manner. Replying five days into a crisis may be too late.

3.   Use SocialEngage* to manage all of your social media communication.
     Using real-time tools in SocialEngage, you can stay on top of social media activity with
     mention alerts, one-click responses to common questions, and a comprehensive
     management dashboard.




                                                                                                    5
Play #6:
         The Cunning Crowdsourcer
         An affordable focus group
         at your fingertips.
         When a major snack brand decided it wanted to introduce a new potato chip flavor
         to its line of products, they turned to their loyal fan base on Facebook, rather than
         pursuing their traditional practice of formal market research. The brand invited
         participants to pick their ingredients, name their flavors, and share their inspiration
         for their entries for a chance to win $1 million dollars. To-date, 1.1 million people
         have participated.

         When spending big bucks on formal market research isn’t sensible or affordable,
         why not tap into your focus group of Facebook fans and Twitter followers? Consider
         a crowdsourcing campaign that builds awareness for your brand, while inviting fans
         to have a hand in creating the products they love.




         TEST THAT NEXT GREAT IDEA WITH THE HELP
         OF YOUR TWITTER FOLLOWERS AND FACEBOOK FANS.
    1.   Manage your entire crowdsourcing campaign with SocialEngage*.
         Engage customers with questions, view conversation histories, and organize communication
         across all of your social media accounts from one platform with SocialEngage.

    2.   Manage high volumes of entries with Tags* and Assignments*.
         Tags in SocialEngage can help you manage and save idea entries and correspondence
         with participants, while assignments divide tasks among your team members.

    3.   Use Reporting* for key insights into your campaign.
         Measure the success of your campaign with SocialEngage Reporting. Combine, print,
         and export reports to create tangible results.




6
Play #7:
     The Customer Crossover
     Bridge the gap between fans,
     followers, and subscribers.
     Recently, a leading footwear brand was challenged by a disparity between its email
     subscribers and Facebook fans: It had more of the latter than the former. So their
     marketing team turned to ExactTarget for ways to even the scales. We helped them
     create a tab that greeted visitors to their Facebook page with a 20 percent off coupon
     offer in exchange for their contact information. And with every click of the submit
     button, subscriber data was immediately funneled directly to a database within
     the ExactTarget Email platform, and followed with an automated email welcoming
     new subscribers.

     To reach any business goal, it’s smart to start with what you already have. We suggest
     building a fan or subscriber base from customers who are already enthusiastic about
     your brand.




     TURN LOYAL FACEBOOK FANS INTO
     PROMISING EMAIL SUBCRIBERS.
1.   Create an effective Facebook page with SocialPages*.
     Using ExactTarget’s SocialPages, build a tab that collects email data without redirecting
     users away from Facebook, which can otherwise hinder conversion rates.

2.   Use Fan-Gated Content* to encourage likes and info submission.
     With Fan-Gated Content in SocialPages, visitors must first like your Facebook page
     or submit their user information before accessing your special offer.

3.   Manage your growing list of new subscribers with ExactTarget Email*.
     ExactTarget Email’s list management tools can organize hundreds of thousands
     of subscribers, and create segmented groups based on any combination of user criteria.




                                                                                                 7
Play #8:
         The Geo-Targeter
         Cater to the customs of consumers
         around the world.
         When a young music lover started a fan site for Jamaican music enthusiasts,
         it seemed only natural to create a Facebook fan page for the project as interest
         began to grow. But it wasn’t until he began to geo-target his engagements with
         his diverse following when his page’s fandom began to skyrocket. Geo-targeting
         enabled him to attract major sponsors and a growing audience of fans from more
         than 230 countries. Today, the page boasts over 2.1 million followers.

         Geo-targeting allows you to initiate engagements that are more relevant to specific
         segments of your diverse fans and followers. We suggest tailoring your messaging
         to create stronger connections with consumers around the globe.




         BUILD A STRONGER FOLLOWING WITH MORE RELEVANT
         ENGAGEMENTS BY GEO-TARGETING.
    1.   Geo-target your social media messaging with SocialEngage* and
         Get Smart Content*.
         Draft Facebook posts, Tweets, and other social messages from your SocialEngage
         dashboard, and direct them to specific, geographic segments of your audience. Use Get
         Smart Content to personalize content for each visitor to your Facebook tab based on his or
         her previous engagements with your Facebook page or website.

    2.   Create Workgroups*              and     Assignments*        to    manage       specific
         geographic areas.
         With SocialEngage, you can organize teams around geographic regions using Workgroups,
         or assign tasks for certain geographic areas to specific team members.

    3.   Communicate across the globe with SocialEngage* translation tools.
         Translation tools in SocialEngage allow users to read your audience’s social messages
         in their native language, no matter what language they were written in.




8
Conclusion
The future of social media and its
influence on businesses worldwide
is an open book.
And we hope this book has opened you up to the impact it can have on your business
today—right now. Because as long as people remain inherently social, and as long
as there are outlets online inviting them to socialize, social media is here to stay.

To learn more about how ExactTarget’s social media tools can impact your business,
contact us today.




General Inquiries
1.866.362.4538
Online
ExactTarget.com/products




                         Check out therms
                         glossary of te
                                                                                        9
glossary of terms
     Assignments:
     SocialEngage has a built-in workflow tool that enables users to assign
     or claim inbound messages to effectively manage social media as a team.

     ExactTarget Email:
     ExactTarget’s email marketing solutions enable organizations of all sizes to
     power data-driven campaigns and real-time communications, fueling customer
     engagement, increasing sales, and improving return on marketing investments.

     ExactTarget Social:
     ExactTarget’s suite of social media marketing products empower organizations
     with advanced tools for accelerating the effectiveness of social marketing
     campaigns, and connecting with consumers in real time.

     Fan-Gated Content:
     Fan-Gated Content is a SocialPages feature that generates content for Facebook
     pages requiring users to “like” the page to view special offers or exclusive content.

     Get Smart Content™:
     Get Smart Content is an ExactTarget partner gear that customizes messages,
     images, and calls-to-action on websites and social pages for unique audience
     segments and individual users.

     Interactive Marketing Hub:
     ExactTarget’s Interactive Marketing Hub is a robust management platform linking
     all of ExactTarget’s offerings for powerful, comprehensive marketing campaigns
     across email, social, mobile, and web.

     Moontoast™:
     Moontoast is an ExactTarget partner gear and commerce platform that facilitates
     engagement and monetization of consumers via social media networks, distributed
     affiliate sites, and advertising networks.

     Reporting:
     Reporting in SocialEngage identifies metrics from social media campaigns
     to provide real insights into social marketing efforts.




10
Smart Capture:
Part of SocialPages, Smart Capture enables users to easily build forms
to collect customer data on Facebook pages, and grow subscriber lists
across channels.

SocialEngage:
Part of ExactTarget Social, SocialEngage enables organizations to manage
unlimited amounts of social media conversations with features that easily
scale to support engagement growth and staffing strategies.

SocialPages:
Part of ExactTarget Social, SocialPages empowers users with a platform
for building branded Facebook fan pages—or revising existing ones—
with custom HTML and an intuitive drag-and-drop editor.

Social Profile Connector:
Social Profile Connector is a service that interfaces with Klout—
a web-based social media influence measurement tool—to retrieve public
subscriber user-data, such as topics of interest, Twitter use, and overall
“social influence” scores.

Strutta™:
Strutta is an ExactTarget partner gear that makes it easy for marketers
to build, launch, and manage powerful social promotions with do-it-
yourself tools.

Tags:
Tags in SocialEngage help users track, measure, and notify internal team
members about inbound messages. Tags can be customized according
to location, product line, brand, business unit, topic, and more.

Workgroups:
Workgroups can be created in SocialEngage for the purpose of dividing
workflows among large social media marketing management teams.




                                                                             11
www.ExactTarget.com

More Related Content

What's hot

Putting ROI to Work: Ford Spotlight (B2C)
Putting ROI to Work: Ford Spotlight (B2C)Putting ROI to Work: Ford Spotlight (B2C)
Putting ROI to Work: Ford Spotlight (B2C)Falcon.io
 
How to measure and improve your social media roi
How to measure and improve your social media roiHow to measure and improve your social media roi
How to measure and improve your social media roiJeraldine Phneah
 
Facebook for Direct Response Marketer
Facebook for Direct Response MarketerFacebook for Direct Response Marketer
Facebook for Direct Response MarketerVin Lim
 
Learning Digital Marketing - A Beginner's guide to Online Marketing
Learning Digital Marketing - A Beginner's guide to Online MarketingLearning Digital Marketing - A Beginner's guide to Online Marketing
Learning Digital Marketing - A Beginner's guide to Online MarketingAarti Mohan
 
Putting ROI to Work: UPS Spotlight (B2B)
Putting ROI to Work: UPS Spotlight (B2B)Putting ROI to Work: UPS Spotlight (B2B)
Putting ROI to Work: UPS Spotlight (B2B)Falcon.io
 
Optimizing Audience Buying on Facebook and Instagram
Optimizing Audience Buying on Facebook and InstagramOptimizing Audience Buying on Facebook and Instagram
Optimizing Audience Buying on Facebook and InstagramBlitzMetrics
 
Social media marketing campaign
Social media marketing campaignSocial media marketing campaign
Social media marketing campaignpaonuchit
 
The complete guide to analytics on Facebook
The complete guide to analytics on FacebookThe complete guide to analytics on Facebook
The complete guide to analytics on Facebookcentral.zone
 
Direct Response Marketing on Facebook
Direct Response Marketing on FacebookDirect Response Marketing on Facebook
Direct Response Marketing on FacebookLucio Ribeiro
 
The 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignThe 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignClosed
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is ImportantJessica Pavona
 
Social media for advertisement
Social media for advertisementSocial media for advertisement
Social media for advertisementKandarp Prajapati
 
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GPaid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
 
Brief Social Marketing Winter 2010
Brief Social Marketing  Winter 2010Brief Social Marketing  Winter 2010
Brief Social Marketing Winter 2010gottstogo
 
Content Marketing Strategy for 2016
Content Marketing Strategy for 2016Content Marketing Strategy for 2016
Content Marketing Strategy for 2016Nitin Karkara
 
Unlocking Insights With Facebook Topic Data
Unlocking Insights With Facebook Topic DataUnlocking Insights With Facebook Topic Data
Unlocking Insights With Facebook Topic DataSysomos
 
Why Facebook Likes Don't Matter Anymore
Why Facebook Likes Don't Matter AnymoreWhy Facebook Likes Don't Matter Anymore
Why Facebook Likes Don't Matter AnymoreMomentFeed
 

What's hot (20)

Putting ROI to Work: Ford Spotlight (B2C)
Putting ROI to Work: Ford Spotlight (B2C)Putting ROI to Work: Ford Spotlight (B2C)
Putting ROI to Work: Ford Spotlight (B2C)
 
How to measure and improve your social media roi
How to measure and improve your social media roiHow to measure and improve your social media roi
How to measure and improve your social media roi
 
Facebook for Direct Response Marketer
Facebook for Direct Response MarketerFacebook for Direct Response Marketer
Facebook for Direct Response Marketer
 
Learning Digital Marketing - A Beginner's guide to Online Marketing
Learning Digital Marketing - A Beginner's guide to Online MarketingLearning Digital Marketing - A Beginner's guide to Online Marketing
Learning Digital Marketing - A Beginner's guide to Online Marketing
 
Putting ROI to Work: UPS Spotlight (B2B)
Putting ROI to Work: UPS Spotlight (B2B)Putting ROI to Work: UPS Spotlight (B2B)
Putting ROI to Work: UPS Spotlight (B2B)
 
How to grow your social audience simply measured
How to grow your social audience simply measuredHow to grow your social audience simply measured
How to grow your social audience simply measured
 
Optimizing Audience Buying on Facebook and Instagram
Optimizing Audience Buying on Facebook and InstagramOptimizing Audience Buying on Facebook and Instagram
Optimizing Audience Buying on Facebook and Instagram
 
Social media marketing campaign
Social media marketing campaignSocial media marketing campaign
Social media marketing campaign
 
The complete guide to analytics on Facebook
The complete guide to analytics on FacebookThe complete guide to analytics on Facebook
The complete guide to analytics on Facebook
 
Direct Response Marketing on Facebook
Direct Response Marketing on FacebookDirect Response Marketing on Facebook
Direct Response Marketing on Facebook
 
The 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignThe 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media Campaign
 
Facebooke Statics 2014 b Simplymeasured
Facebooke Statics 2014 b SimplymeasuredFacebooke Statics 2014 b Simplymeasured
Facebooke Statics 2014 b Simplymeasured
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is Important
 
Social media for advertisement
Social media for advertisementSocial media for advertisement
Social media for advertisement
 
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GPaid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
 
Brief Social Marketing Winter 2010
Brief Social Marketing  Winter 2010Brief Social Marketing  Winter 2010
Brief Social Marketing Winter 2010
 
Content Marketing Strategy for 2016
Content Marketing Strategy for 2016Content Marketing Strategy for 2016
Content Marketing Strategy for 2016
 
Unlocking Insights With Facebook Topic Data
Unlocking Insights With Facebook Topic DataUnlocking Insights With Facebook Topic Data
Unlocking Insights With Facebook Topic Data
 
Email marketing ppt
Email marketing pptEmail marketing ppt
Email marketing ppt
 
Why Facebook Likes Don't Matter Anymore
Why Facebook Likes Don't Matter AnymoreWhy Facebook Likes Don't Matter Anymore
Why Facebook Likes Don't Matter Anymore
 

Viewers also liked

#CNX14 - Content Marketing: The Art of Business Storytelling
#CNX14 - Content Marketing: The Art of Business Storytelling#CNX14 - Content Marketing: The Art of Business Storytelling
#CNX14 - Content Marketing: The Art of Business StorytellingSalesforce Marketing Cloud
 
What We Can Learn from Direct Marketers by Brian Massey and Debra Zahay
What We Can Learn from Direct Marketers by Brian Massey and Debra ZahayWhat We Can Learn from Direct Marketers by Brian Massey and Debra Zahay
What We Can Learn from Direct Marketers by Brian Massey and Debra ZahayBrian Massey
 
Halloween by the Numbers #Infographic: Top Stats, Social Trends, and Insights
Halloween by the Numbers #Infographic: Top Stats, Social Trends, and InsightsHalloween by the Numbers #Infographic: Top Stats, Social Trends, and Insights
Halloween by the Numbers #Infographic: Top Stats, Social Trends, and InsightsSalesforce Marketing Cloud
 
Making a Great First Impression: Unforgettable Onboarding Techniques
Making a Great First Impression: Unforgettable Onboarding TechniquesMaking a Great First Impression: Unforgettable Onboarding Techniques
Making a Great First Impression: Unforgettable Onboarding TechniquesSalesforce Marketing Cloud
 
6 Ways to Improve your Customers’ Journey from Awareness to Action
6 Ways to Improve your Customers’ Journey from Awareness to Action6 Ways to Improve your Customers’ Journey from Awareness to Action
6 Ways to Improve your Customers’ Journey from Awareness to ActionSalesforce Marketing Cloud
 
Channeling Cialdini - Using Persuasive Messaging to Increase Add to Cart (Con...
Channeling Cialdini - Using Persuasive Messaging to Increase Add to Cart (Con...Channeling Cialdini - Using Persuasive Messaging to Increase Add to Cart (Con...
Channeling Cialdini - Using Persuasive Messaging to Increase Add to Cart (Con...Phillip Klien
 
50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing 50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing NewsCred
 
Bring the Customer Journey to Life with Salesforce Marketing Cloud
Bring the Customer Journey to Life with Salesforce Marketing CloudBring the Customer Journey to Life with Salesforce Marketing Cloud
Bring the Customer Journey to Life with Salesforce Marketing CloudSalesforce Marketing Cloud
 

Viewers also liked (9)

#CNX14 - Content Marketing: The Art of Business Storytelling
#CNX14 - Content Marketing: The Art of Business Storytelling#CNX14 - Content Marketing: The Art of Business Storytelling
#CNX14 - Content Marketing: The Art of Business Storytelling
 
What We Can Learn from Direct Marketers by Brian Massey and Debra Zahay
What We Can Learn from Direct Marketers by Brian Massey and Debra ZahayWhat We Can Learn from Direct Marketers by Brian Massey and Debra Zahay
What We Can Learn from Direct Marketers by Brian Massey and Debra Zahay
 
Halloween by the Numbers #Infographic: Top Stats, Social Trends, and Insights
Halloween by the Numbers #Infographic: Top Stats, Social Trends, and InsightsHalloween by the Numbers #Infographic: Top Stats, Social Trends, and Insights
Halloween by the Numbers #Infographic: Top Stats, Social Trends, and Insights
 
Making a Great First Impression: Unforgettable Onboarding Techniques
Making a Great First Impression: Unforgettable Onboarding TechniquesMaking a Great First Impression: Unforgettable Onboarding Techniques
Making a Great First Impression: Unforgettable Onboarding Techniques
 
6 Ways to Improve your Customers’ Journey from Awareness to Action
6 Ways to Improve your Customers’ Journey from Awareness to Action6 Ways to Improve your Customers’ Journey from Awareness to Action
6 Ways to Improve your Customers’ Journey from Awareness to Action
 
Channeling Cialdini - Using Persuasive Messaging to Increase Add to Cart (Con...
Channeling Cialdini - Using Persuasive Messaging to Increase Add to Cart (Con...Channeling Cialdini - Using Persuasive Messaging to Increase Add to Cart (Con...
Channeling Cialdini - Using Persuasive Messaging to Increase Add to Cart (Con...
 
2013 Digital Marketing Year in Review
2013 Digital Marketing Year in Review 2013 Digital Marketing Year in Review
2013 Digital Marketing Year in Review
 
50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing 50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing
 
Bring the Customer Journey to Life with Salesforce Marketing Cloud
Bring the Customer Journey to Life with Salesforce Marketing CloudBring the Customer Journey to Life with Salesforce Marketing Cloud
Bring the Customer Journey to Life with Salesforce Marketing Cloud
 

Similar to 8 Powerful Plays for Scoring Big With Social Media.

Facebook's EdgeRank: How To Make Sure You're in the News Feed
Facebook's EdgeRank: How To Make Sure You're in the News FeedFacebook's EdgeRank: How To Make Sure You're in the News Feed
Facebook's EdgeRank: How To Make Sure You're in the News FeedGreg Roth
 
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Ho
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Ho2019 SITEC E-Commerce Class 301: Social Media Marketing by David Ho
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Hositecmy
 
How free newspapers can monetize social media [Genia Stevens]
How free newspapers can monetize social media [Genia Stevens]How free newspapers can monetize social media [Genia Stevens]
How free newspapers can monetize social media [Genia Stevens]Belwah Media [Genia Stevens]
 
Start up singapore - social media
Start up singapore - social mediaStart up singapore - social media
Start up singapore - social mediaIndependant
 
10857 sm wp_facebook-best-practices
10857 sm wp_facebook-best-practices10857 sm wp_facebook-best-practices
10857 sm wp_facebook-best-practicesAppLeap Inc.
 
Social media marketing strategies
Social media marketing strategiesSocial media marketing strategies
Social media marketing strategiesRajeev Singh
 
Social Media Camp Workshop Victoria - "Maximizing Facebook"
Social Media Camp Workshop Victoria - "Maximizing Facebook" Social Media Camp Workshop Victoria - "Maximizing Facebook"
Social Media Camp Workshop Victoria - "Maximizing Facebook" Social Media Camp
 
Social Media Marketing With Message Makers
Social Media Marketing With Message MakersSocial Media Marketing With Message Makers
Social Media Marketing With Message MakersSimonpowell
 
How to Run a Facebook Contest
How to Run a Facebook ContestHow to Run a Facebook Contest
How to Run a Facebook ContestWishpond
 
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)
HOW TO USE FACEBOOK  & TWITTER  FOR BUSINESS (MARKETING)HOW TO USE FACEBOOK  & TWITTER  FOR BUSINESS (MARKETING)
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
 
Top 10 sources to keep track on FB
Top 10 sources to keep track on FBTop 10 sources to keep track on FB
Top 10 sources to keep track on FBLipsa Satpathy
 
5 Instagram Marketing Secrets Successful Brands Don’t Want You To Know
5 Instagram Marketing Secrets Successful Brands Don’t Want You To Know5 Instagram Marketing Secrets Successful Brands Don’t Want You To Know
5 Instagram Marketing Secrets Successful Brands Don’t Want You To KnowNerds On Call Computer Repair
 
© 2011 Buddy Media Inc. Proprietary and Confidentialwww.buddym.docx
© 2011 Buddy Media Inc. Proprietary and Confidentialwww.buddym.docx© 2011 Buddy Media Inc. Proprietary and Confidentialwww.buddym.docx
© 2011 Buddy Media Inc. Proprietary and Confidentialwww.buddym.docxgerardkortney
 
inRetail_Guide-Turn_Facebook_fans_Into_loyal_retail_customers
inRetail_Guide-Turn_Facebook_fans_Into_loyal_retail_customersinRetail_Guide-Turn_Facebook_fans_Into_loyal_retail_customers
inRetail_Guide-Turn_Facebook_fans_Into_loyal_retail_customersLance Thornswood
 
The Power of Integrated Marketing Campaigns
The Power of Integrated Marketing CampaignsThe Power of Integrated Marketing Campaigns
The Power of Integrated Marketing Campaignscristinalepore
 
Bestpracticeguide04281110 110513032618-phpapp02
Bestpracticeguide04281110 110513032618-phpapp02Bestpracticeguide04281110 110513032618-phpapp02
Bestpracticeguide04281110 110513032618-phpapp02Virtual Desk Support
 
Your Guide to Successful Product Launches on Facebook
Your Guide to Successful Product Launches on FacebookYour Guide to Successful Product Launches on Facebook
Your Guide to Successful Product Launches on FacebookGreg Roth
 
Video game marketing tips
Video game marketing tipsVideo game marketing tips
Video game marketing tipsDonHenley012
 

Similar to 8 Powerful Plays for Scoring Big With Social Media. (20)

Facebook's EdgeRank: How To Make Sure You're in the News Feed
Facebook's EdgeRank: How To Make Sure You're in the News FeedFacebook's EdgeRank: How To Make Sure You're in the News Feed
Facebook's EdgeRank: How To Make Sure You're in the News Feed
 
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Ho
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Ho2019 SITEC E-Commerce Class 301: Social Media Marketing by David Ho
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Ho
 
How free newspapers can monetize social media [Genia Stevens]
How free newspapers can monetize social media [Genia Stevens]How free newspapers can monetize social media [Genia Stevens]
How free newspapers can monetize social media [Genia Stevens]
 
Start up singapore - social media
Start up singapore - social mediaStart up singapore - social media
Start up singapore - social media
 
10857 sm wp_facebook-best-practices
10857 sm wp_facebook-best-practices10857 sm wp_facebook-best-practices
10857 sm wp_facebook-best-practices
 
Social media marketing strategies
Social media marketing strategiesSocial media marketing strategies
Social media marketing strategies
 
Social Media Camp Workshop Victoria - "Maximizing Facebook"
Social Media Camp Workshop Victoria - "Maximizing Facebook" Social Media Camp Workshop Victoria - "Maximizing Facebook"
Social Media Camp Workshop Victoria - "Maximizing Facebook"
 
Social Media Marketing With Message Makers
Social Media Marketing With Message MakersSocial Media Marketing With Message Makers
Social Media Marketing With Message Makers
 
Simple 7 step social media strategy
Simple 7 step social media strategySimple 7 step social media strategy
Simple 7 step social media strategy
 
How to Run a Facebook Contest
How to Run a Facebook ContestHow to Run a Facebook Contest
How to Run a Facebook Contest
 
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)
HOW TO USE FACEBOOK  & TWITTER  FOR BUSINESS (MARKETING)HOW TO USE FACEBOOK  & TWITTER  FOR BUSINESS (MARKETING)
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)
 
Top 10 sources to keep track on FB
Top 10 sources to keep track on FBTop 10 sources to keep track on FB
Top 10 sources to keep track on FB
 
5 Instagram Marketing Secrets Successful Brands Don’t Want You To Know
5 Instagram Marketing Secrets Successful Brands Don’t Want You To Know5 Instagram Marketing Secrets Successful Brands Don’t Want You To Know
5 Instagram Marketing Secrets Successful Brands Don’t Want You To Know
 
© 2011 Buddy Media Inc. Proprietary and Confidentialwww.buddym.docx
© 2011 Buddy Media Inc. Proprietary and Confidentialwww.buddym.docx© 2011 Buddy Media Inc. Proprietary and Confidentialwww.buddym.docx
© 2011 Buddy Media Inc. Proprietary and Confidentialwww.buddym.docx
 
inRetail_Guide-Turn_Facebook_fans_Into_loyal_retail_customers
inRetail_Guide-Turn_Facebook_fans_Into_loyal_retail_customersinRetail_Guide-Turn_Facebook_fans_Into_loyal_retail_customers
inRetail_Guide-Turn_Facebook_fans_Into_loyal_retail_customers
 
The Power of Integrated Marketing Campaigns
The Power of Integrated Marketing CampaignsThe Power of Integrated Marketing Campaigns
The Power of Integrated Marketing Campaigns
 
Bestpracticeguide04281110 110513032618-phpapp02
Bestpracticeguide04281110 110513032618-phpapp02Bestpracticeguide04281110 110513032618-phpapp02
Bestpracticeguide04281110 110513032618-phpapp02
 
Your Guide to Successful Product Launches on Facebook
Your Guide to Successful Product Launches on FacebookYour Guide to Successful Product Launches on Facebook
Your Guide to Successful Product Launches on Facebook
 
Video game marketing tips
Video game marketing tipsVideo game marketing tips
Video game marketing tips
 
Facebook for Automotive
Facebook for Automotive Facebook for Automotive
Facebook for Automotive
 

More from Salesforce Marketing Cloud

Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
 
#CNX14 - Journey Builder - The New App Experience
#CNX14 - Journey Builder - The New App Experience#CNX14 - Journey Builder - The New App Experience
#CNX14 - Journey Builder - The New App ExperienceSalesforce Marketing Cloud
 
#CNX14 - Using Ruby for Reliability, Consistency, and Speed
#CNX14 - Using Ruby for Reliability, Consistency, and Speed#CNX14 - Using Ruby for Reliability, Consistency, and Speed
#CNX14 - Using Ruby for Reliability, Consistency, and SpeedSalesforce Marketing Cloud
 
#CNX14 - Dive Deep into the ExactTarget Fuel APIs
#CNX14 - Dive Deep into the ExactTarget Fuel APIs#CNX14 - Dive Deep into the ExactTarget Fuel APIs
#CNX14 - Dive Deep into the ExactTarget Fuel APIsSalesforce Marketing Cloud
 
#CNX14 - Building Killer Apps - Moving Beyond Transactions to Experiences
#CNX14 - Building Killer Apps - Moving Beyond Transactions to Experiences#CNX14 - Building Killer Apps - Moving Beyond Transactions to Experiences
#CNX14 - Building Killer Apps - Moving Beyond Transactions to ExperiencesSalesforce Marketing Cloud
 
#CNX14 - Build, Deploy and Scale Customer Apps Quickly
#CNX14 - Build, Deploy and Scale Customer Apps Quickly#CNX14 - Build, Deploy and Scale Customer Apps Quickly
#CNX14 - Build, Deploy and Scale Customer Apps QuicklySalesforce Marketing Cloud
 
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
 
#CNX14 - Building Enterprise Mobile Apps With Salesforce1
#CNX14 - Building Enterprise Mobile Apps With Salesforce1#CNX14 - Building Enterprise Mobile Apps With Salesforce1
#CNX14 - Building Enterprise Mobile Apps With Salesforce1Salesforce Marketing Cloud
 
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
 
#CNX14 - Personalized Experiences: Web & Email Customization Made Easy
#CNX14 - Personalized Experiences: Web & Email Customization Made Easy#CNX14 - Personalized Experiences: Web & Email Customization Made Easy
#CNX14 - Personalized Experiences: Web & Email Customization Made EasySalesforce Marketing Cloud
 
#CNX14 - The Power to Predict: The How-To's of Personalized Content
#CNX14 - The Power to Predict: The How-To's of Personalized Content#CNX14 - The Power to Predict: The How-To's of Personalized Content
#CNX14 - The Power to Predict: The How-To's of Personalized ContentSalesforce Marketing Cloud
 
#CNX14 - Make Audiences the Center of Your Advertising for Greater Performance
#CNX14 - Make Audiences the Center of Your Advertising for Greater Performance#CNX14 - Make Audiences the Center of Your Advertising for Greater Performance
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
 
#CNX14 - Social Listening: From Getting Started to Executing at Scale
#CNX14 - Social Listening: From Getting Started to Executing at Scale#CNX14 - Social Listening: From Getting Started to Executing at Scale
#CNX14 - Social Listening: From Getting Started to Executing at ScaleSalesforce Marketing Cloud
 
#CNX14 - Great Customer Service is Great Marketing
#CNX14 - Great Customer Service is Great Marketing#CNX14 - Great Customer Service is Great Marketing
#CNX14 - Great Customer Service is Great MarketingSalesforce Marketing Cloud
 
#CNX14 - Propelling Your Career with Mentors & Sponsors
#CNX14 - Propelling Your Career with Mentors & Sponsors#CNX14 - Propelling Your Career with Mentors & Sponsors
#CNX14 - Propelling Your Career with Mentors & SponsorsSalesforce Marketing Cloud
 
#CNX14 - Use Chatter and Communities to Drive Stronger Customer Engagement
#CNX14 - Use Chatter and Communities to Drive Stronger Customer Engagement#CNX14 - Use Chatter and Communities to Drive Stronger Customer Engagement
#CNX14 - Use Chatter and Communities to Drive Stronger Customer EngagementSalesforce Marketing Cloud
 

More from Salesforce Marketing Cloud (20)

Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!
 
#CNX14 - Journey Builder - The New App Experience
#CNX14 - Journey Builder - The New App Experience#CNX14 - Journey Builder - The New App Experience
#CNX14 - Journey Builder - The New App Experience
 
#CNX14 - Using Ruby for Reliability, Consistency, and Speed
#CNX14 - Using Ruby for Reliability, Consistency, and Speed#CNX14 - Using Ruby for Reliability, Consistency, and Speed
#CNX14 - Using Ruby for Reliability, Consistency, and Speed
 
#CNX14 - Dive Deep into the ExactTarget Fuel APIs
#CNX14 - Dive Deep into the ExactTarget Fuel APIs#CNX14 - Dive Deep into the ExactTarget Fuel APIs
#CNX14 - Dive Deep into the ExactTarget Fuel APIs
 
#CNX14 - Building Killer Apps - Moving Beyond Transactions to Experiences
#CNX14 - Building Killer Apps - Moving Beyond Transactions to Experiences#CNX14 - Building Killer Apps - Moving Beyond Transactions to Experiences
#CNX14 - Building Killer Apps - Moving Beyond Transactions to Experiences
 
#CNX14 - How Node.js Will Change Your Team
#CNX14 - How Node.js Will Change Your Team#CNX14 - How Node.js Will Change Your Team
#CNX14 - How Node.js Will Change Your Team
 
#CNX14 - Build, Deploy and Scale Customer Apps Quickly
#CNX14 - Build, Deploy and Scale Customer Apps Quickly#CNX14 - Build, Deploy and Scale Customer Apps Quickly
#CNX14 - Build, Deploy and Scale Customer Apps Quickly
 
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...
 
#CNX14 - Intro to Force
#CNX14 - Intro to Force#CNX14 - Intro to Force
#CNX14 - Intro to Force
 
#CNX14 - Building Enterprise Mobile Apps With Salesforce1
#CNX14 - Building Enterprise Mobile Apps With Salesforce1#CNX14 - Building Enterprise Mobile Apps With Salesforce1
#CNX14 - Building Enterprise Mobile Apps With Salesforce1
 
#CNX14 - Disruption Panel
#CNX14 - Disruption Panel#CNX14 - Disruption Panel
#CNX14 - Disruption Panel
 
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...
 
#CNX14 - Personalized Experiences: Web & Email Customization Made Easy
#CNX14 - Personalized Experiences: Web & Email Customization Made Easy#CNX14 - Personalized Experiences: Web & Email Customization Made Easy
#CNX14 - Personalized Experiences: Web & Email Customization Made Easy
 
#CNX14 - The Power to Predict: The How-To's of Personalized Content
#CNX14 - The Power to Predict: The How-To's of Personalized Content#CNX14 - The Power to Predict: The How-To's of Personalized Content
#CNX14 - The Power to Predict: The How-To's of Personalized Content
 
#CNX14 - Make Audiences the Center of Your Advertising for Greater Performance
#CNX14 - Make Audiences the Center of Your Advertising for Greater Performance#CNX14 - Make Audiences the Center of Your Advertising for Greater Performance
#CNX14 - Make Audiences the Center of Your Advertising for Greater Performance
 
#CNX14 - Social Listening: From Getting Started to Executing at Scale
#CNX14 - Social Listening: From Getting Started to Executing at Scale#CNX14 - Social Listening: From Getting Started to Executing at Scale
#CNX14 - Social Listening: From Getting Started to Executing at Scale
 
#CNX14 - Great Customer Service is Great Marketing
#CNX14 - Great Customer Service is Great Marketing#CNX14 - Great Customer Service is Great Marketing
#CNX14 - Great Customer Service is Great Marketing
 
#CNX14 - Crisis Communication
#CNX14 - Crisis Communication#CNX14 - Crisis Communication
#CNX14 - Crisis Communication
 
#CNX14 - Propelling Your Career with Mentors & Sponsors
#CNX14 - Propelling Your Career with Mentors & Sponsors#CNX14 - Propelling Your Career with Mentors & Sponsors
#CNX14 - Propelling Your Career with Mentors & Sponsors
 
#CNX14 - Use Chatter and Communities to Drive Stronger Customer Engagement
#CNX14 - Use Chatter and Communities to Drive Stronger Customer Engagement#CNX14 - Use Chatter and Communities to Drive Stronger Customer Engagement
#CNX14 - Use Chatter and Communities to Drive Stronger Customer Engagement
 

Recently uploaded

COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 

Recently uploaded (20)

COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 

8 Powerful Plays for Scoring Big With Social Media.

  • 1. Eight Powerful Plays for Scoring Big with Social Media
  • 2. Introduction We didn’t write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we’re enthusiastic about the ongoing impact social media can have on businesses in the future. But we also understand that there are those among us who don’t share our enthusiasm. Despite the fact that a growing number of consumers are using social media to engage the brands they love, and to engage fellow consumers who share that love, there are those who say that social media is an immeasurable and passing fad, with no real impact on one’s bottom line. We’re confident this book will demonstrate otherwise. ExactTarget’s Social Media Quick Plays features eight powerful, measurable social media tactics that can double and even triple your ROI. Tactics, that when powered by tools like SocialEngage and SocialPages, will allow you to listen, engage, publish, measure, and scale in ways in ways you may have never imagined. Table of contents The Likeable Invitation 1 The Photo Op 2 The Personalized Promotion 3 The Compelling Coupon 4 The Amender 5 The Cunning Crowdsourcer 6 The Custom Crossover 7 The Geo-Targeter 8 Conclusion 9 Glossary of Terms 10 * Indicates a clickable item that redirects you to the Glossary of Terms for definition.
  • 3. Play #1: the likeable invitation It pays to be liked. According to a recent case study by Forrester Research, Facebook users who liked the Facebook page of a popular smartphone manufacturer were 5.6 times more likely to have purchased the brand’s device than non-fans. For a major soft drink brand, a staggering 95 percent were more likely to purchase one of its products. Simply put, consumers tend to buy from brands whose Facebook pages they like. If it pays to be liked, it stands to reason that your page should garner as many likes as possible. We recommend using your subscriber list to grow your fan base by emailing invites to your Facebook page. Use email to invite customers to like your Facebook page. 1. Use ExactTarget Email* to build and manage your email campaign. With ExactTarget email, you can create persuasive emails inviting customers to like your Facebook page using a wide range of user-friendly content creation tools. 2. Build a compelling Facebook page with SocialPages*. Build, manage, and track your Facebook page from one easy-to-use platform using ExactTarget’s SocialPages—without the need for complicated coding. 3. Use Fan-Gated Content* to incentivize fan conversion. Fan-gated content requires that users like your page to view special offers. Create compelling content that only fans can view and visitors will like to access. 1
  • 4. Play #2: The Photo Op A picture is worth 1,000 likes. It’s a simple concept: Invite customers to take pictures of themselves engaged with your products or services, and share them on Facebook. Photo contests are among the most popular on Facebook, and they can supercharge a brand’s following overnight. In 2011, a leading cosmetics brand hosted a Facebook contest inviting users to upload photos of their lipstick-laden lips—to be judged by a jury of their peers—for a chance to be featured as the “cover photo” for their Facebook page in Switzerland. 183 users submitted photos, while over 9,000 voted for their favorite. In just three weeks, the brand attracted 10,000 new fans to their Facebook page. What better way to showcase your products in a social environment than in the hands of REAL customers? Consider a Facebook photo contest that highlights the experiences your products offer. CREATE A FACEBOOK PHOTO CONTEST TO ATTRACT NEW FOLLOWERS OF YOUR BRAND. 1. Create a simple contest that interests your audience. You already know the likes and interests of your audience. So devise a contest you’re sure they’ll enjoy. And keep it simple! 2. Offer prizes related to your products or services. You want to attract fans who are genuinely interested in what you do, and not merely in the rewards you offer. So be sure to choose prizes that complement your industry. 3. Build a powerful Facebook contest with SocialPages* and Strutta*. You can easily build a powerful Facebook page with the SocialPages editor. And you can use Strutta—an ExactTarget partner gear—to build and manage your contest with tools for tracking contest visits, views, votes, and entries from a simple dashboard. 2
  • 5. Play #3: The Personalized Promotion Create relevant offers with personal appeal. Picture this: Jim, a guy in his mid-fifties who loves fishing, receives an email promotion from his favorite sporting goods store advertising 30 percent off on all sports bras. It’s a classic case of a poorly targeted offer—an oversight that happens all too often. And with many of today’s targeted messaging tools, there’s really no excuse for missing the mark. It only makes sense to offer your customers products that interest them. So we suggest building targeted email campaigns and Facebook tabs based on the attributes of your subscribers and fans. CREATE MEANINGFUL EMAIL AND FACEBOOK PROMOTIONS THAT HIT THE MARK. 1. Use ExactTarget Email* to create custom, personalized messages. With ExactTarget Email’s advanced content management features, you can create specialized email messages based on criteria you select from a database of your customers’ preferences. 2. Use SocialPages* and Get Smart Content to feature highly targeted content on a Facebook tab. Build your Facebook tab with SocialPages, and customize it with ExactTarget partner gear, Get Smart Content. Get Smart Content personalizes content for each visitor to your Facebook tab based on his or her previous engagements with your Facebook page or website. 3. Sell featured products directly from your Facebook page with Moontoast*. Take your targeted content one step further by inviting visitors to purchase your featured products directly from Facebook. With ExactTarget partner gear, Moontoast, you can implement a “Social Store” anywhere on your page. 3
  • 6. Play #4: The Compelling Coupon Create coupons that catch on. Withstanding the test of time, the coupon has transitioned effortlessly from news pages to webpages, finding new life in the digital age. Studies repeatedly show that Facebook campaigns offering coupons receive the highest response rates. In fact, according to a 2010 ExactTarget study, the top reason consumers like or follow a brand is to receive special deals and discounts. So it should come as no surprise that we think coupon offers are an excellent way to build a following for your brand. Consider offering engaging coupon promotions on your Facebook page that fans feel compelled to share. OFFER COMPELLING COUPONS ON YOUR FACEBOOK PAGE. 1. Sweeten the deal as customers like your page. For example, consider an initial coupon offering for a 15 percent discount, coupled with an offer to increase the discount to 20 percent, should your page reach a predetermined threshold of likes. Inviting users to participate in the promotion encourages interaction with your brand and reaches new fans. 2. Use SocialPages and the Fan-Gated Content* feature to build your promotion. ExactTarget’s SocialPages makes it easy to build a coupon promotion within your Facebook page using a drag-and-drop editor, or custom HTML. And with fan-gated content, you can require that users like your page to view special offers. 3. Use the Social Profile Connector* to reach out to your most influential Facebook fans. With ExactTarget’s Social Profile Connector , you can determine whom your most influential subscribers are, and reach out to them personally with ExactTarget Email to notify them of your promotion. 4
  • 7. Play #5: The Amender Calming a crisis with constructive conversations. In early 2010, a major auto manufacturer was faced with a massive recall—one that received heavy criticism and worldwide media attention. But rather than dodge the spotlight, they stepped into the middle of it, opening a dialogue and answering customers questions through social media outlets. In the end, the brand turned a crisis into an opportunity to demonstrate their commitment to their customers, products, and services. When mistakes are made, proactively fielding the criticism that follows is imperative. We recommend making things right by leveraging all of your social media outlets to engage your fans and followers with meaningful conversations. MANAGE A CRISIS WITH MEANINGFUL SOCIAL MEDIA ENGAGEMENT. 1. Vigorously monitor your brand’s online mentions. You can’t properly address a crisis if you don’t know what’s being said. And if you’re a big brand with a large following, important exchanges can be easily missed. Have a system in place that ensures you’re listening carefully. 2. Reply to criticism and concerns promptly, but sincerely. While it’s important to consider your dialogue carefully, be sure to address concerns in a timely manner. Replying five days into a crisis may be too late. 3. Use SocialEngage* to manage all of your social media communication. Using real-time tools in SocialEngage, you can stay on top of social media activity with mention alerts, one-click responses to common questions, and a comprehensive management dashboard. 5
  • 8. Play #6: The Cunning Crowdsourcer An affordable focus group at your fingertips. When a major snack brand decided it wanted to introduce a new potato chip flavor to its line of products, they turned to their loyal fan base on Facebook, rather than pursuing their traditional practice of formal market research. The brand invited participants to pick their ingredients, name their flavors, and share their inspiration for their entries for a chance to win $1 million dollars. To-date, 1.1 million people have participated. When spending big bucks on formal market research isn’t sensible or affordable, why not tap into your focus group of Facebook fans and Twitter followers? Consider a crowdsourcing campaign that builds awareness for your brand, while inviting fans to have a hand in creating the products they love. TEST THAT NEXT GREAT IDEA WITH THE HELP OF YOUR TWITTER FOLLOWERS AND FACEBOOK FANS. 1. Manage your entire crowdsourcing campaign with SocialEngage*. Engage customers with questions, view conversation histories, and organize communication across all of your social media accounts from one platform with SocialEngage. 2. Manage high volumes of entries with Tags* and Assignments*. Tags in SocialEngage can help you manage and save idea entries and correspondence with participants, while assignments divide tasks among your team members. 3. Use Reporting* for key insights into your campaign. Measure the success of your campaign with SocialEngage Reporting. Combine, print, and export reports to create tangible results. 6
  • 9. Play #7: The Customer Crossover Bridge the gap between fans, followers, and subscribers. Recently, a leading footwear brand was challenged by a disparity between its email subscribers and Facebook fans: It had more of the latter than the former. So their marketing team turned to ExactTarget for ways to even the scales. We helped them create a tab that greeted visitors to their Facebook page with a 20 percent off coupon offer in exchange for their contact information. And with every click of the submit button, subscriber data was immediately funneled directly to a database within the ExactTarget Email platform, and followed with an automated email welcoming new subscribers. To reach any business goal, it’s smart to start with what you already have. We suggest building a fan or subscriber base from customers who are already enthusiastic about your brand. TURN LOYAL FACEBOOK FANS INTO PROMISING EMAIL SUBCRIBERS. 1. Create an effective Facebook page with SocialPages*. Using ExactTarget’s SocialPages, build a tab that collects email data without redirecting users away from Facebook, which can otherwise hinder conversion rates. 2. Use Fan-Gated Content* to encourage likes and info submission. With Fan-Gated Content in SocialPages, visitors must first like your Facebook page or submit their user information before accessing your special offer. 3. Manage your growing list of new subscribers with ExactTarget Email*. ExactTarget Email’s list management tools can organize hundreds of thousands of subscribers, and create segmented groups based on any combination of user criteria. 7
  • 10. Play #8: The Geo-Targeter Cater to the customs of consumers around the world. When a young music lover started a fan site for Jamaican music enthusiasts, it seemed only natural to create a Facebook fan page for the project as interest began to grow. But it wasn’t until he began to geo-target his engagements with his diverse following when his page’s fandom began to skyrocket. Geo-targeting enabled him to attract major sponsors and a growing audience of fans from more than 230 countries. Today, the page boasts over 2.1 million followers. Geo-targeting allows you to initiate engagements that are more relevant to specific segments of your diverse fans and followers. We suggest tailoring your messaging to create stronger connections with consumers around the globe. BUILD A STRONGER FOLLOWING WITH MORE RELEVANT ENGAGEMENTS BY GEO-TARGETING. 1. Geo-target your social media messaging with SocialEngage* and Get Smart Content*. Draft Facebook posts, Tweets, and other social messages from your SocialEngage dashboard, and direct them to specific, geographic segments of your audience. Use Get Smart Content to personalize content for each visitor to your Facebook tab based on his or her previous engagements with your Facebook page or website. 2. Create Workgroups* and Assignments* to manage specific geographic areas. With SocialEngage, you can organize teams around geographic regions using Workgroups, or assign tasks for certain geographic areas to specific team members. 3. Communicate across the globe with SocialEngage* translation tools. Translation tools in SocialEngage allow users to read your audience’s social messages in their native language, no matter what language they were written in. 8
  • 11. Conclusion The future of social media and its influence on businesses worldwide is an open book. And we hope this book has opened you up to the impact it can have on your business today—right now. Because as long as people remain inherently social, and as long as there are outlets online inviting them to socialize, social media is here to stay. To learn more about how ExactTarget’s social media tools can impact your business, contact us today. General Inquiries 1.866.362.4538 Online ExactTarget.com/products Check out therms glossary of te 9
  • 12. glossary of terms Assignments: SocialEngage has a built-in workflow tool that enables users to assign or claim inbound messages to effectively manage social media as a team. ExactTarget Email: ExactTarget’s email marketing solutions enable organizations of all sizes to power data-driven campaigns and real-time communications, fueling customer engagement, increasing sales, and improving return on marketing investments. ExactTarget Social: ExactTarget’s suite of social media marketing products empower organizations with advanced tools for accelerating the effectiveness of social marketing campaigns, and connecting with consumers in real time. Fan-Gated Content: Fan-Gated Content is a SocialPages feature that generates content for Facebook pages requiring users to “like” the page to view special offers or exclusive content. Get Smart Content™: Get Smart Content is an ExactTarget partner gear that customizes messages, images, and calls-to-action on websites and social pages for unique audience segments and individual users. Interactive Marketing Hub: ExactTarget’s Interactive Marketing Hub is a robust management platform linking all of ExactTarget’s offerings for powerful, comprehensive marketing campaigns across email, social, mobile, and web. Moontoast™: Moontoast is an ExactTarget partner gear and commerce platform that facilitates engagement and monetization of consumers via social media networks, distributed affiliate sites, and advertising networks. Reporting: Reporting in SocialEngage identifies metrics from social media campaigns to provide real insights into social marketing efforts. 10
  • 13. Smart Capture: Part of SocialPages, Smart Capture enables users to easily build forms to collect customer data on Facebook pages, and grow subscriber lists across channels. SocialEngage: Part of ExactTarget Social, SocialEngage enables organizations to manage unlimited amounts of social media conversations with features that easily scale to support engagement growth and staffing strategies. SocialPages: Part of ExactTarget Social, SocialPages empowers users with a platform for building branded Facebook fan pages—or revising existing ones— with custom HTML and an intuitive drag-and-drop editor. Social Profile Connector: Social Profile Connector is a service that interfaces with Klout— a web-based social media influence measurement tool—to retrieve public subscriber user-data, such as topics of interest, Twitter use, and overall “social influence” scores. Strutta™: Strutta is an ExactTarget partner gear that makes it easy for marketers to build, launch, and manage powerful social promotions with do-it- yourself tools. Tags: Tags in SocialEngage help users track, measure, and notify internal team members about inbound messages. Tags can be customized according to location, product line, brand, business unit, topic, and more. Workgroups: Workgroups can be created in SocialEngage for the purpose of dividing workflows among large social media marketing management teams. 11