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Gmail's New Inbox - Improve Your Marketing Alongside the New Changes

by on Jul 26, 2013

  • 2,265 views

In late May 2013, Google announced a new inbox that “puts users back in control.” As a marketer reading this, you may be concerned that: ...

In late May 2013, Google announced a new inbox that “puts users back in control.” As a marketer reading this, you may be concerned that:

Your messages will be relegated to somewhere other than the primary inbox.

Your email subscribers will no longer notice your marketing messages.

You’ll see an overall lower return on investment (ROI) through email, as measured by clicks, opens, and sales.

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Gmail's New Inbox - Improve Your Marketing Alongside the New Changes Gmail's New Inbox - Improve Your Marketing Alongside the New Changes Document Transcript