Based on a survey of 228 global marketing leaders, this CMO-centric study uncovers five areas where CMOs are expected to accomplish more than ever. Feelings of both pressure and opportunity accompany the CMO role in the digital era. In this webinar Kyle Lacy, Director of Global Content and Research, ExactTarget Marketing Cloud and Frances Yu, Director of Strategy Practice, Deloitte, dive deeper into the report and explain how CMO’s are balancing serving vs. selling, moving from data aggregation to action and insight, navigating real-time automation, and beyond. This webinar explains the research survey results to pave the way for CMOs and marketing leaders to meet—and surpass—rising expectations.
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