CMO Report: Bridging the Digital Divide

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Discover how CMOs can rise to meet 5 expanding expectations. In this joint report from Deloitte and ExactTarget Marketing Cloud, discover how CMOs today are perceiving and rising to the challenges before them, based on a survey conducted by the CMO Club.

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CMO Report: Bridging the Digital Divide

  1. 1. Main Title Slide Subtitle, Speaker Name etc.
  2. 2. The CMO and 5 Expanding Expectations •  Expectation 1: Take On Topline Growth •  Expectation 2: Own the Customer Experience •  Expectation 3: Dig Into Data-Based Insights •  Expectation 4: Operate in Real Time •  Expectation 5: Master the Metrics that Matter
  3. 3. Take On Topline Growth Expectation 1
  4. 4. Main Title Slide Subtitle, Speaker Name etc.
  5. 5. Own the Customer Experience Expectation 2
  6. 6. Main Title Slide Subtitle, Speaker Name etc.
  7. 7. Dig Into Data-Based Insights Expectation 3
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  9. 9. Main Title Slide Subtitle, Speaker Name etc.
  10. 10. Operate in Real Time Expectation 4
  11. 11. Main Title Slide Subtitle, Speaker Name etc.
  12. 12. Master the Metrics that Matter Expectation 5
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  14. 14. CMO Profile and Methodology
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  16. 16. Main Title Slide Subtitle, Speaker Name etc.
  17. 17. Get the full report: exacttarget.com/digital-divide

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