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The CMO and 5 Expanding Expectations
•  Expectation 1: Take On Topline Growth
•  Expectation 2: Own the Customer Experienc...
Take On Topline Growth
Expectation 1
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Own the Customer Experience
Expectation 2
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Dig Into Data-Based Insights
Expectation 3
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Operate in Real Time
Expectation 4
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Master the Metrics that Matter
Expectation 5
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CMO Profile and Methodology
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Main Title Slide
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Get the full report: exacttarget.com/digital-divide
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CMO Report: Bridging the Digital Divide

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Discover how CMOs can rise to meet 5 expanding expectations. In this joint report from Deloitte and ExactTarget Marketing Cloud, discover how CMOs today are perceiving and rising to the challenges before them, based on a survey conducted by the CMO Club.

Published in: Marketing, Technology, Business
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Transcript of "CMO Report: Bridging the Digital Divide"

  1. 1. Main Title Slide Subtitle, Speaker Name etc.
  2. 2. The CMO and 5 Expanding Expectations •  Expectation 1: Take On Topline Growth •  Expectation 2: Own the Customer Experience •  Expectation 3: Dig Into Data-Based Insights •  Expectation 4: Operate in Real Time •  Expectation 5: Master the Metrics that Matter
  3. 3. Take On Topline Growth Expectation 1
  4. 4. Main Title Slide Subtitle, Speaker Name etc.
  5. 5. Own the Customer Experience Expectation 2
  6. 6. Main Title Slide Subtitle, Speaker Name etc.
  7. 7. Dig Into Data-Based Insights Expectation 3
  8. 8. Main Title Slide Subtitle, Speaker Name etc.
  9. 9. Main Title Slide Subtitle, Speaker Name etc.
  10. 10. Operate in Real Time Expectation 4
  11. 11. Main Title Slide Subtitle, Speaker Name etc.
  12. 12. Master the Metrics that Matter Expectation 5
  13. 13. Main Title Slide Subtitle, Speaker Name etc.
  14. 14. CMO Profile and Methodology
  15. 15. Main Title Slide Subtitle, Speaker Name etc.
  16. 16. Main Title Slide Subtitle, Speaker Name etc.
  17. 17. Get the full report: exacttarget.com/digital-divide
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