As a retailer or brand, you desire every online customer experience to match the experience in-store or over the phone with your subject matter experts. You know that when engaged by knowledgeable salespeople or customer service representatives, consumers are more likely to find products or services that best meet their needs and desires.
Predictive Intelligence capabilities from ExactTarget Marketing Cloud can take these in-person interactions with your customer and create the same experience in the digital world. After reviewing the best practices discussed on this webinar, your brand will be ready to create Guided Selling tools across your digital channels that lead to more engaged and satisfied customers.
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