#118 Allow your employees to become an authority in their specific skill set. Trust them.
#119 @blakenquist Dont talk AT people. Talk TO people. (or Dont broadcast. Engage.)
#120#119 @JustShireen- Talk. Interact. Respond. It should be a conversation, not a sales pitch.
#121#120 It’s a great platform to reinforce your brand by posting interesting content that could be useful to your followers. – Martin Webb
#122#121 @LisaMarieDias - Keep in mind; even if you don’t have a fleet of followers, by tweeting, you are sending info out into the larger worldwide web.
#123#122 @hendrylee - Experience has told us that early adopters to a marketing technology that works is going to give an unfair advantage over others who come in much later.
#124#123 @jacobm- Follow people YOU think are interesting, don’t just follow folks because everyone else is.
#125#124 @joshmiles- Want to recruit your employees or coworkers to Tweet? First take a minute (in person) to explain what to do and why they should.
#126 Don’t be intimated. Twitter’s learning curve can be a little steep at first but it essentially boils down to three things which you’ve been doing all of your life: reading, writing and sharing. – MediaBistro
#127#126 @OnRamp101- Don’t be a stranger. Say hi on the weekends. Tweet in the evening. Bring a bit of your self, even if you’re using it primarily for business connections and learning.
#128 @screationz - First and foremost, you need to know the difference between posting often and spamming.
#129 Remember balance between sharing sales, product, brand and customer service information to your followers.
#130 @FranchiseKing suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings.
#131#130 @MoxieMarketing - creating a strategy before jumping into Twitter. What do you want to accomplish? Who do you want to reach?