0
bit.ly/140Mobile
What are Push Notifications?    Push notifications allow an app    to notify you of new messages or    events without the ...
What are SMS/Text Messages?   SMS = Short Message Service   SMS is used as an acronym for all   types of short text messag...
1                             Go everywhere your customers go Learn more    Is your website mobile enabled?    Start there.
2                             Go everywhere your customers go Learn more    Honor permission. Don’t alienate    your audie...
3                                Go everywhere your customers go Learn more    Link to a mobile site to facilitate    addi...
4                             Go everywhere your customers go Learn more    Encourage consumers to    associate your short...
5                            Go everywhere your customers go Learn more    Reduce call center volume and    costs with mob...
6                               Go everywhere your customers go Learn more    Always include a call to action in    push o...
7                             Go everywhere your customers go Learn more    Use targeted push messaging to    reengage use...
8                            Go everywhere your customers go Learn more    Promote SMS campaigns in    stores, on digital ...
9                            Go everywhere your customers go Learn more    Pair SMS and Email campaigns    together to del...
10                           Go everywhere your customers go Learn more Stay true to opt-in policy and honor the expectati...
11                          Go everywhere your customers go Learn more Use SMS to gather feedback from large groups of peo...
12                        Go everywhere your customers go Learn more SMS is extremely effective for customer acquisition, ...
13                         Go everywhere your customers go Learn more Building a Mobile App without a solid push strategy ...
14                          Go everywhere your customers go Learn more Use SMS to gather new email addresses for your emai...
15                           Go everywhere your customers go Learn more SMS & Push Messages can be personalized and segmen...
bit.ly/140Mobile
140 Mobile Marketing Tips
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140 Mobile Marketing Tips

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The mobile channel has revolutionized the way we communicate with our customers. We’re all in hot pursuit of knowing how to effectively deliver the right messages, through the right channels, at the right time.

Consumer mobility is just another facet of a marketing strategy. That's why we collected 140 tips from marketing professionals via email, LinkedIn, Twitter and other social media outlets.

Enough talk. Don't consume all of them once. And remember:

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Transcript of "140 Mobile Marketing Tips "

  1. 1. bit.ly/140Mobile
  2. 2. What are Push Notifications? Push notifications allow an app to notify you of new messages or events without the need to actually open the application, similar to how a text message will make a sound and pop up on your screen.
  3. 3. What are SMS/Text Messages? SMS = Short Message Service SMS is used as an acronym for all types of short text messaging up to 160 characters per message.
  4. 4. 1 Go everywhere your customers go Learn more Is your website mobile enabled? Start there.
  5. 5. 2 Go everywhere your customers go Learn more Honor permission. Don’t alienate your audience by sending unsolicited SMS.
  6. 6. 3 Go everywhere your customers go Learn more Link to a mobile site to facilitate additional interaction.
  7. 7. 4 Go everywhere your customers go Learn more Encourage consumers to associate your short/long code with your company in their phone. People are more apt to open a text from Best Buy as opposed to 85324.
  8. 8. 5 Go everywhere your customers go Learn more Reduce call center volume and costs with mobile alerts.
  9. 9. 6 Go everywhere your customers go Learn more Always include a call to action in push or SMS.
  10. 10. 7 Go everywhere your customers go Learn more Use targeted push messaging to reengage users who downloaded your app, but haven’t been back.
  11. 11. 8 Go everywhere your customers go Learn more Promote SMS campaigns in stores, on digital signage and across your website to maximize visibility.
  12. 12. 9 Go everywhere your customers go Learn more Pair SMS and Email campaigns together to deliver the right message through the right channel at the right time.
  13. 13. 10 Go everywhere your customers go Learn more Stay true to opt-in policy and honor the expectation of the campaign (no over sending!)
  14. 14. 11 Go everywhere your customers go Learn more Use SMS to gather feedback from large groups of people (fans, trade show attendees, etc)
  15. 15. 12 Go everywhere your customers go Learn more SMS is extremely effective for customer acquisition, customer retention, and increasing customer spend (growth).
  16. 16. 13 Go everywhere your customers go Learn more Building a Mobile App without a solid push strategy is like building a Facebook fan page without a social strategy.
  17. 17. 14 Go everywhere your customers go Learn more Use SMS to gather new email addresses for your email marketing efforts (Text your email address to # for a special offer!)
  18. 18. 15 Go everywhere your customers go Learn more SMS & Push Messages can be personalized and segmented just like email, think beyond the “Batch and Blast” mentality.
  19. 19. bit.ly/140Mobile
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