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10 Minute Take-A-Way: Trends in Digital Marketing

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Got 10 Minutes? Get up to speed on the trends in digital marketing. …

Got 10 Minutes? Get up to speed on the trends in digital marketing.

Want to see this presentation with audio? Download it here: http://pages.exacttarget.com/etlpv2?v=112


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  • I've been providing technical support for the last few years (to an ExactTarget reseller) mainly in configuring and managing email campaigns. I can even provide any type of custom software development including integrating their products with your existing systems.

    If your company needs any assistance with their ExactTarget campaigns, please let me know.

    Thanks,

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    www.customsoftwarebypreston.com
    773-549-2505
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  • The solution for marketers is to mix tried & true with bold & new. To create something greater than the sum of its parts. To let consumers inform us of their evolving usage patterns, and adapt according.
  • Transcript

    • 1. TRENDS IN DIGITAL MARKETING
      JOEL BOOK
      Director, eMarketing Education
    • 2. WE ARE IN
      THE MIDDLE
      OF A MEDIA REVOLUTION
    • 3. Addressable Voice
      Mobile Email
      SMS + MMS
      IM
      Email
      Direct Mail
      Telephone
      THE EVOLUTION OF MEDIA
      Mobile Email
      SMS
      IM
      Email
      Direct Mail
      Telephone
      IM
      Email
      Direct Mail
      Telephone
      IM
      Email
      Direct Mail
      Telephone
      Direct Mail
      Telephone
      <1990
      1990s
      1999
      2000s
      2010
      TV
      Radio
      Print
      Display
      TV
      Radio
      Print
      Display
      Website
      Search
      Online Display
      Paid Search
      Landing Pages
      Microsites
      Online Video
      Webinars
      Affiliate Marketing
      TV
      Radio
      Print
      Display
      Website
      Search
      Online Display
      Paid Search
      Landing Pages
      Microsites
      Online Video
      Affiliate Marketing
      Webinars
      Blogs
      RSS
      Podcasts
      Wikis
      Social Networks
      Mobile Web
      TV
      Radio
      Print
      Display
      Website
      Search
      Online Display
      Paid Search
      Landing Pages
      Microsites
      Online Video
      Affiliate Marketing
      Webinars
      Blogs
      RSS
      Podcasts
      Wikis
      Social Networks
      Mobile Web
      Behavioral
      Social Media & Ads
      Virtual Worlds
      Widgets
      Twitter
      TV
      Radio
      Print
      Display
      Website
      Search
      Online Display
    • 4. “The mix of media channels has shifted from a one-way broadcast model to a set of dynamic two-way media forums.”
      Source: Booz Allen Hamilton
      HD Marketing 2010: Sharpening the Conversation
    • 5. “50 million U.S. Internet users are active users of social networks.”
      Source: USC, “The Digital Future”
    • 6. “Smartphones will comprise 37% of global handset sales by 2014.”
      Source: Pyramid Research
    • 7. WHAT DOES THIS MEAN FOR MARKETERS?
    • 8. CREATING BRAND ADVOCATES IS NOW JUST AS IMPORTANT AS CREATING BRAND AWARENESS.
    • 9. “Service is the new currency of selling. And email is the #1 tool for serving
      customers.”
      - Joseph Jaffe
    • 10. “Those who buy products marketed through email spend 138% more than non-readers of email.”
      Source: Forrester Research
      “E-Mail Marketing Comes of Age.”
    • 11. *Simulation of mobile coupon
      EXACTTARGETinACTION
      www.
      .com
    • 12. MARKETERS INCREASING SPENDING ON MOBILE, EMAIL, SEARCH, SOCIAL MARKETING
      • 28% of marketers are shifting budgets to digital channels.
      • 13. 54% plan to increase budgets for email marketing.
      • 14. 66% plan to increase investments in social media.
      • 15. 56% plan to increase budgets for mobile marketing.
      • 16. 64% of companies plan to increase budgets in SEO.
      • 17. 51% plan to increase budgets for paid search.
      Marketing Budgets 2010: Effectiveness, Measurement and Allocation
      Produced by: ExactTarget and eConsultancy
      Survey Sample: 1,000+ Marketing Professionals, B2B and B2C
    • 18. HOW DO BRANDS USE EMAIL TO
      STAY CONNECTED?
    • 19. EMAILPLUS
      EXACTTARGETinACTION
      www.
      .com
    • 24. THANK YOU
      JOEL BOOK
      ExactTarget, Inc.
      Phone: 317.275.5444
      Email: Jbook@exacttarget.com
      Blog: EmailMarketingbytheBook.com
      Twitter: @joelbook