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10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
10 Minute Take-A-Way: Trends in Digital Marketing
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10 Minute Take-A-Way: Trends in Digital Marketing

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Got 10 Minutes? Get up to speed on the trends in digital marketing. …

Got 10 Minutes? Get up to speed on the trends in digital marketing.

Want to see this presentation with audio? Download it here: http://pages.exacttarget.com/etlpv2?v=112

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  • I've been providing technical support for the last few years (to an ExactTarget reseller) mainly in configuring and managing email campaigns. I can even provide any type of custom software development including integrating their products with your existing systems.

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  • The solution for marketers is to mix tried & true with bold & new. To create something greater than the sum of its parts. To let consumers inform us of their evolving usage patterns, and adapt according.
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    • 1. TRENDS IN DIGITAL MARKETING<br />JOEL BOOK<br />Director, eMarketing Education<br />
    • 2. WE ARE IN <br />THE MIDDLE <br />OF A MEDIA REVOLUTION<br />
    • 3. Addressable Voice<br />Mobile Email<br />SMS + MMS<br />IM <br />Email<br />Direct Mail<br />Telephone<br />THE EVOLUTION OF MEDIA<br />Mobile Email<br />SMS<br />IM<br />Email<br />Direct Mail<br />Telephone<br />IM<br />Email<br />Direct Mail<br />Telephone<br />IM<br />Email<br />Direct Mail<br />Telephone<br />Direct Mail<br />Telephone<br /><1990<br />1990s<br />1999<br />2000s<br />2010<br />TV<br />Radio<br />Print<br />Display<br />TV<br />Radio<br />Print<br />Display<br />Website<br />Search<br />Online Display<br />Paid Search<br />Landing Pages<br />Microsites<br />Online Video<br />Webinars<br />Affiliate Marketing<br />TV<br />Radio<br />Print<br />Display<br />Website<br />Search<br />Online Display<br />Paid Search<br />Landing Pages<br />Microsites<br />Online Video<br />Affiliate Marketing<br />Webinars<br />Blogs<br />RSS<br />Podcasts<br />Wikis<br />Social Networks<br />Mobile Web<br />TV<br />Radio<br />Print<br />Display<br />Website<br />Search<br />Online Display<br />Paid Search<br />Landing Pages<br />Microsites<br />Online Video<br />Affiliate Marketing<br />Webinars<br />Blogs<br />RSS<br />Podcasts<br />Wikis<br />Social Networks<br />Mobile Web<br />Behavioral<br />Social Media & Ads<br />Virtual Worlds<br />Widgets<br />Twitter<br />TV<br />Radio<br />Print<br />Display<br />Website<br />Search<br />Online Display<br />
    • 4. “The mix of media channels has shifted from a one-way broadcast model to a set of dynamic two-way media forums.”<br />Source: Booz Allen Hamilton<br />HD Marketing 2010: Sharpening the Conversation<br />
    • 5. “50 million U.S. Internet users are active users of social networks.” <br /> Source: USC, “The Digital Future”<br />
    • 6. “Smartphones will comprise 37% of global handset sales by 2014.”<br /> Source: Pyramid Research<br />
    • 7. WHAT DOES THIS MEAN FOR MARKETERS?<br />
    • 8. CREATING BRAND ADVOCATES IS NOW JUST AS IMPORTANT AS CREATING BRAND AWARENESS.<br />
    • 9. “Service is the new currency of selling. And email is the #1 tool for serving <br />customers.” <br />- Joseph Jaffe<br />
    • 10. “Those who buy products marketed through email spend 138% more than non-readers of email.” <br />Source: Forrester Research<br />“E-Mail Marketing Comes of Age.”<br />
    • 11. *Simulation of mobile coupon<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    • 12. MARKETERS INCREASING SPENDING ON MOBILE, EMAIL, SEARCH, SOCIAL MARKETING<br /><ul><li>28% of marketers are shifting budgets to digital channels.
    • 13. 54% plan to increase budgets for email marketing.
    • 14. 66% plan to increase investments in social media.
    • 15. 56% plan to increase budgets for mobile marketing.
    • 16. 64% of companies plan to increase budgets in SEO.
    • 17. 51% plan to increase budgets for paid search.</li></ul>Marketing Budgets 2010: Effectiveness, Measurement and Allocation<br />Produced by: ExactTarget and eConsultancy<br />Survey Sample: 1,000+ Marketing Professionals, B2B and B2C <br />
    • 18. HOW DO BRANDS USE EMAIL TO <br />STAY CONNECTED? <br />
    • 19. EMAILPLUS<br /><ul><li> Email + CRM
    • 20. Email + Social
    • 21. Email + Mobile
    • 22. Email + Analytics
    • 23. Email + POS</li></ul>EXACTTARGETinACTION<br />www.<br />.com<br />
    • 24. THANK YOU<br />JOEL BOOK<br />ExactTarget, Inc.<br />Phone: 317.275.5444<br />Email: Jbook@exacttarget.com<br />Blog: EmailMarketingbytheBook.com<br />Twitter: @joelbook<br />

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