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10 Minute Take-A-Way: Trends in Digital Marketing
 

10 Minute Take-A-Way: Trends in Digital Marketing

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Got 10 Minutes? Get up to speed on the trends in digital marketing.

Got 10 Minutes? Get up to speed on the trends in digital marketing.

Want to see this presentation with audio? Download it here: http://pages.exacttarget.com/etlpv2?v=112

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  • I've been providing technical support for the last few years (to an ExactTarget reseller) mainly in configuring and managing email campaigns. I can even provide any type of custom software development including integrating their products with your existing systems.

    If your company needs any assistance with their ExactTarget campaigns, please let me know.

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    www.customsoftwarebypreston.com
    773-549-2505
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  • The solution for marketers is to mix tried & true with bold & new. To create something greater than the sum of its parts. To let consumers inform us of their evolving usage patterns, and adapt according.

10 Minute Take-A-Way: Trends in Digital Marketing 10 Minute Take-A-Way: Trends in Digital Marketing Presentation Transcript

  • TRENDS IN DIGITAL MARKETING
    JOEL BOOK
    Director, eMarketing Education
  • WE ARE IN
    THE MIDDLE
    OF A MEDIA REVOLUTION
  • Addressable Voice
    Mobile Email
    SMS + MMS
    IM
    Email
    Direct Mail
    Telephone
    THE EVOLUTION OF MEDIA
    Mobile Email
    SMS
    IM
    Email
    Direct Mail
    Telephone
    IM
    Email
    Direct Mail
    Telephone
    IM
    Email
    Direct Mail
    Telephone
    Direct Mail
    Telephone
    <1990
    1990s
    1999
    2000s
    2010
    TV
    Radio
    Print
    Display
    TV
    Radio
    Print
    Display
    Website
    Search
    Online Display
    Paid Search
    Landing Pages
    Microsites
    Online Video
    Webinars
    Affiliate Marketing
    TV
    Radio
    Print
    Display
    Website
    Search
    Online Display
    Paid Search
    Landing Pages
    Microsites
    Online Video
    Affiliate Marketing
    Webinars
    Blogs
    RSS
    Podcasts
    Wikis
    Social Networks
    Mobile Web
    TV
    Radio
    Print
    Display
    Website
    Search
    Online Display
    Paid Search
    Landing Pages
    Microsites
    Online Video
    Affiliate Marketing
    Webinars
    Blogs
    RSS
    Podcasts
    Wikis
    Social Networks
    Mobile Web
    Behavioral
    Social Media & Ads
    Virtual Worlds
    Widgets
    Twitter
    TV
    Radio
    Print
    Display
    Website
    Search
    Online Display
  • “The mix of media channels has shifted from a one-way broadcast model to a set of dynamic two-way media forums.”
    Source: Booz Allen Hamilton
    HD Marketing 2010: Sharpening the Conversation
  • “50 million U.S. Internet users are active users of social networks.”
    Source: USC, “The Digital Future”
  • “Smartphones will comprise 37% of global handset sales by 2014.”
    Source: Pyramid Research
  • WHAT DOES THIS MEAN FOR MARKETERS?
  • CREATING BRAND ADVOCATES IS NOW JUST AS IMPORTANT AS CREATING BRAND AWARENESS.
  • “Service is the new currency of selling. And email is the #1 tool for serving
    customers.”
    - Joseph Jaffe
  • “Those who buy products marketed through email spend 138% more than non-readers of email.”
    Source: Forrester Research
    “E-Mail Marketing Comes of Age.”
  • *Simulation of mobile coupon
    EXACTTARGETinACTION
    www.
    .com
  • MARKETERS INCREASING SPENDING ON MOBILE, EMAIL, SEARCH, SOCIAL MARKETING
    • 28% of marketers are shifting budgets to digital channels.
    • 54% plan to increase budgets for email marketing.
    • 66% plan to increase investments in social media.
    • 56% plan to increase budgets for mobile marketing.
    • 64% of companies plan to increase budgets in SEO.
    • 51% plan to increase budgets for paid search.
    Marketing Budgets 2010: Effectiveness, Measurement and Allocation
    Produced by: ExactTarget and eConsultancy
    Survey Sample: 1,000+ Marketing Professionals, B2B and B2C
  • HOW DO BRANDS USE EMAIL TO
    STAY CONNECTED?
  • EMAILPLUS
    • Email + CRM
    • Email + Social
    • Email + Mobile
    • Email + Analytics
    • Email + POS
    EXACTTARGETinACTION
    www.
    .com
  • THANK YOU
    JOEL BOOK
    ExactTarget, Inc.
    Phone: 317.275.5444
    Email: Jbook@exacttarget.com
    Blog: EmailMarketingbytheBook.com
    Twitter: @joelbook