10 Minute Take-A-Way: Trends in Digital Marketing

TRENDS IN DIGITAL MARKETING
JOEL BOOK
Director, eMarketing Education

WE ARE IN
THE MIDDLE
OF A MEDIA REVOLUTION

Addressable Voice
Mobile Email
SMS + MMS
IM
Email
Direct Mail
Telephone
THE EVOLUTION OF MEDIA
Mobile Email
SMS
IM
Email
Direct Mail
Telephone
IM
Email
Direct Mail
Telephone
IM
Email
Direct Mail
Telephone
Direct Mail
Telephone
<1990
1990s
1999
2000s
2010
TV
Radio
Print
Display
TV
Radio
Print
Display
Website
Search
Online Display
Paid Search
Landing Pages
Microsites
Online Video
Webinars
Affiliate Marketing
TV
Radio
Print
Display
Website
Search
Online Display
Paid Search
Landing Pages
Microsites
Online Video
Affiliate Marketing
Webinars
Blogs
RSS
Podcasts
Wikis
Social Networks
Mobile Web
TV
Radio
Print
Display
Website
Search
Online Display
Paid Search
Landing Pages
Microsites
Online Video
Affiliate Marketing
Webinars
Blogs
RSS
Podcasts
Wikis
Social Networks
Mobile Web
Behavioral
Social Media & Ads
Virtual Worlds
Widgets
Twitter
TV
Radio
Print
Display
Website
Search
Online Display

“The mix of media channels has shifted from a one-way broadcast model to a set of dynamic two-way media forums.”
Source: Booz Allen Hamilton
HD Marketing 2010: Sharpening the Conversation

“50 million U.S. Internet users are active users of social networks.”
Source: USC, “The Digital Future”

“Smartphones will comprise 37% of global handset sales by 2014.”
Source: Pyramid Research

WHAT DOES THIS MEAN FOR MARKETERS?

CREATING BRAND ADVOCATES IS NOW JUST AS IMPORTANT AS CREATING BRAND AWARENESS.

“Service is the new currency of selling. And email is the #1 tool for serving
customers.”
- Joseph Jaffe

“Those who buy products marketed through email spend 138% more than non-readers of email.”
Source: Forrester Research
“E-Mail Marketing Comes of Age.”

*Simulation of mobile coupon
EXACTTARGETinACTION
www.
.com

MARKETERS INCREASING SPENDING ON MOBILE, EMAIL, SEARCH, SOCIAL MARKETING
28% of marketers are shifting budgets to digital channels.
54% plan to increase budgets for email marketing.
66% plan to increase investments in social media.
56% plan to increase budgets for mobile marketing.
64% of companies plan to increase budgets in SEO.
51% plan to increase budgets for paid search.
Marketing Budgets 2010: Effectiveness, Measurement and Allocation
Produced by: ExactTarget and eConsultancy
Survey Sample: 1,000+ Marketing Professionals, B2B and B2C

HOW DO BRANDS USE EMAIL TO
STAY CONNECTED?

EMAILPLUS
Email + CRM
Email + Social
Email + Mobile
Email + Analytics
Email + POS
EXACTTARGETinACTION
www.
.com

THANK YOU
JOEL BOOK
ExactTarget, Inc.
Phone: 317.275.5444
Email: Jbook@exacttarget.com
Blog: EmailMarketingbytheBook.com
Twitter: @joelbook

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10 Minute Take-A-Way: Trends in Digital Marketing

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