A bit of revenueevery day Jackpot. Then nothing. For a long time.
Write Design Fund, license Fund, license Produce Develop Market (a lot!) Market (a lot!) Pray (for a hit!) Pray (for a hit!)Cinema Console
Write Design Produce Pilot Develop v0.9 Market Seed and/or market Broadcast Upload and launch Evaluate ◦ Write, produce Season 1, Evaluate market a bit, broadcast ◦ Tweak, upload v0.91 ◦ Wash, rinse, repeat ◦ Analyse, rinse, iterateTV Web/Mobile/Social
US: 4 hours a day (2 months non-stop per year!) TV in 99% of all households, 2.24 sets on average TV is turned on 6h47m a day Total hours of TV consumed: 250 billion % Americans who say they watch too much TV: 49 Youth – hours in school: 900 behind TV: 1,500 TV commercials seen per year: 20,000
100.000.000.000+ Euro ◦ 2009 US market TV revenues, Idate 25.300.000.000 US$ ◦ 2009 US market game industry revenues, Newzoo
Show Debut channel Debut year Distributor Sony Pictures1 Who Wants To Be A Millionaire? ITV (UK) 1998 Television Nederland 22 Deal or No Deal 2002 Endemol (Netherlands)3 Wipeout ABC (US) 2008 Endemol CBS Studios4 Wheel of Fortune NBC (US) 1975 International5 Family Feud ABC (US) 1976 FremantleMedia6 Dont Forget The Lyrics Fox (US) 2007 RDF Rights7 Hole in the Wall Fox (US) 2008 FremantleMedia Shine8 Are You Smarter Than A 5th Grader? Fox (US) 2007 International/Mark Burnett Productions CBS Studios9 Jeopardy NBC (US) 1964 International10 I Love My Country RTL4 (Netherlands) 2008 Talpa Media Most Popular TV Gameshows in the World TBI, 2009
1988The ‘HennyHuisman Effect’is a situationwhere thenational phonesystem grinds toa halt due to asudden, massiveamount of phonecalls.
TV Lessons ◦ Scheduling & scarcity ◦ Marketing & episodes ◦ Watch when broadcast Online ◦ Personalisation & social graph ◦ Gamification of Everything ◦ Massive multiplayer Two-screen & new TV platforms ◦ iPad, Google TV, Apple TV, TV app stores
Launch quick & iterate Artificial scarcity works Pilot, episodes, seasons Interaction over form The moment matters A TV is a TV, not a computer Leverage your fans, involve your communityEx Machina 2010