Watch More TV (at Game In The City, November 2010)

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Watch More TV (at Game In The City, November 2010)

  1. 1. Watch More TVE jeroen@exmachinagames.com T @jeroen020
  2. 2.  Social Entertainment Technology & Services  HQ in Amsterdam, US office in San Francisco  Customers & partners in media, games & brandsAirplay:
  3. 3. ~4 hours a day ~few times a year
  4. 4. Snack’n’zap Feature length
  5. 5. A bit of revenueevery day Jackpot. Then nothing. For a long time.
  6. 6.  Write  Design Fund, license  Fund, license Produce  Develop Market (a lot!)  Market (a lot!) Pray (for a hit!)  Pray (for a hit!)Cinema Console
  7. 7.  Write  Design Produce Pilot  Develop v0.9 Market  Seed and/or market Broadcast  Upload and launch Evaluate ◦ Write, produce Season 1,  Evaluate market a bit, broadcast ◦ Tweak, upload v0.91 ◦ Wash, rinse, repeat ◦ Analyse, rinse, iterateTV Web/Mobile/Social
  8. 8.  US: 4 hours a day (2 months non-stop per year!) TV in 99% of all households, 2.24 sets on average TV is turned on 6h47m a day Total hours of TV consumed: 250 billion % Americans who say they watch too much TV: 49 Youth – hours in school: 900 behind TV: 1,500 TV commercials seen per year: 20,000
  9. 9.  100.000.000.000 Euro 25.300.000.000 US$
  10. 10.  100.000.000.000+ Euro ◦ 2009 US market TV revenues, Idate 25.300.000.000 US$ ◦ 2009 US market game industry revenues, Newzoo
  11. 11. Show Debut channel Debut year Distributor Sony Pictures1 Who Wants To Be A Millionaire? ITV (UK) 1998 Television Nederland 22 Deal or No Deal 2002 Endemol (Netherlands)3 Wipeout ABC (US) 2008 Endemol CBS Studios4 Wheel of Fortune NBC (US) 1975 International5 Family Feud ABC (US) 1976 FremantleMedia6 Dont Forget The Lyrics Fox (US) 2007 RDF Rights7 Hole in the Wall Fox (US) 2008 FremantleMedia Shine8 Are You Smarter Than A 5th Grader? Fox (US) 2007 International/Mark Burnett Productions CBS Studios9 Jeopardy NBC (US) 1964 International10 I Love My Country RTL4 (Netherlands) 2008 Talpa Media Most Popular TV Gameshows in the World TBI, 2009
  12. 12. 1988The ‘HennyHuisman Effect’is a situationwhere thenational phonesystem grinds toa halt due to asudden, massiveamount of phonecalls.
  13. 13. 1996Participation TVMulti Billion$industry forBroadcasters, TVproductioncompanies,aggregators &Telco’sSet the standardfor premium IVRand textmessaging
  14. 14. 1999Big BrotherMaking headlinesworlwdieInteractive votingvia SMS and IVR2008: broadcastin 32 countries,320 millionviewers
  15. 15.  TV Lessons ◦ Scheduling & scarcity ◦ Marketing & episodes ◦ Watch when broadcast Online ◦ Personalisation & social graph ◦ Gamification of Everything ◦ Massive multiplayer Two-screen & new TV platforms ◦ iPad, Google TV, Apple TV, TV app stores
  16. 16. Ex Machina 2010
  17. 17.  Launch quick & iterate  Artificial scarcity works  Pilot, episodes, seasons  Interaction over form  The moment matters  A TV is a TV, not a computer  Leverage your fans, involve your communityEx Machina 2010
  18. 18. Dank!jeroen@exmachinagames.com @jeroen020

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