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One Million Players Isn't Cool (at Festival of Games 2011)
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One Million Players Isn't Cool (at Festival of Games 2011)

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Presentation at Festival of Games, April 29th 2011 about TV, games and social objects.

Presentation at Festival of Games, April 29th 2011 about TV, games and social objects.

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    One Million Players Isn't Cool (at Festival of Games 2011) One Million Players Isn't Cool (at Festival of Games 2011) Presentation Transcript

    • A Million Players Isn’t Cool @jeroen020
    • We like Games, TV & PeopleHQ in Amsterdam, US office in SFFocus on Entertainment & Brands
    • console is dead
    • Is that a supercomputer in your pocket?
    • Singleplayer is just mekilling algorithms -- @darthjulian
    • the ultimate social object
    • 1. What do you collect?2. How do you earn points?3. How do you get feedback?4. Where do you have exchanges?5. How do you customize your experience? From: 5 questions to ask re: game design, Amy Jo Kim
    • CollectPointsFeedbackExchangeCustomize
    • rise of the quants
    • "The old adage that TVis a lean-backexperience comparedto lean-forward websurfing no longer holdstrue, our researchshows that increasinglypeople are doing bothsimultaneously.”Ivan Ristic, Diffusion
    • the art of programming
    • not everything will be on demand
    • Game as a Service GHz in your pocketSocial object Metric drivenGame mechanics everywhere MultiscreenMultitasking Artificial scarcityBe part of something
    • beyond the check in
    • • December 2010, 90 minutes, pre- recorded• ~800K viewers• Features: Real Time Q&A, Predictions, Bonus Questions, Post to Twitter, Facebook• >1% participation rate
    • • Call To Action hugely important• Bonus questions overlooked• HTML5 rules• The power of iPad: 12% of users• Experienced internet users (FF, Chrome)• (Pre-)registration not important
    • • Semi-final & final, January 2011, 120 minutes, live• Features: live rating (personal / national), post to Twitter/Facebook• Website takeover ‘widget’• About 3 Million viewers
    • • Accurate prediction• Talent > clock• Call to action on TV tripled users• 7% iPad, 7% phones• Tweak algorithms & controls• Embedding vs destination• Friendsfriendsfriends• Twitter, facebook integration
    • Ex Machina 2010
    • Ex Machina 2010
    • Case: Germany’s Next Top Model
    • Ex Machina 2010
    • 1. Existing formats2. New, multiplayer formats3. Add TV to multiplayer games
    •  Launch quick & iterate Metrics, metrics, metrics Pilot, episodes, seasons Artificial scarcity works Make the moment matter Interaction over form Balance show-specific and generic, social features
    •  A TV stays a TV Live > pre-recorded > on- demand Register optionally & at any moment Format relevance Be careful with apps Synchronous & synchronized
    •  Make technology invisible … but make it scale Me vs tribe vs nation Say it loud, say it often, say it proud! Ads, product placement, freemium, skill, … 2% conversion is easy 10% achievable …
    • A Million Players Isn’t Cool
    • You Know What’s Cool? A Billion Players
    • We’re hiringPS @jeroen020