Cross-platform and online viewers skewCross-platform viewingsignificantly younger 18- 52% 37% 11% 34 35- 4% 73% 22% 49 85% 13% 2% 50 + Base sizes: Total=2833 TV Only TV and Online Online Only TV Only=1921 Online Only=189 Both TV/Online=723 ‘How do you typically watch [original series TV]?’ Research study conducted among online consumers by comScore in May 2011 US, Comscore, 2011
Building Blocks• Social (inside or outside of facebook?)• Touch, gesture, voice• Media multitasking• Screens everywhere• Broadband everywhere• Game mechanics
Technology vs Media• Technology is global• Culture is local• Media is culture• Future media depends on technology
Challenges• Shovelware• Fragmentation• Synchronization• TV producers vs broadcasters• Operator’s and manufacturer’s roles• Twitter, Facebook, Apple, Google?
Content Ecosystem• Content value chain diversiﬁcation• More power to content creators, consumers• Pressure on operators and non-exclusive distributors and retailers to add more value• Advertising money will be spend wiser• Interaction, participation = business
Content & Interaction• Movie, drama: lean back, ambient data• Documentary: background, ‘did you know’• Reality: chat, gossip, poll, prediction• Game show: play along, compete• Talent contest: vote, rate, chat• Sport: predict, stats, replay, fan trivia
Video Conver- Game sation Sweet spotInteraction Communication Com- munity
Future Media• Utilizes technology• Reﬂects culture• Multi-screen optimized• Often based on live, communal events• Involves, rewards, excites