Next Generation Content Creation, Delivery & Consumption (at MediaLive Abu Dhabi 2011)

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Presentation from MediaLive Abu Dhabi, October 2011

Presentation from MediaLive Abu Dhabi, October 2011

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  • 1. Next GenerationContent Creation, Delivery and Consumption MediaLive Abu Dhabi Jeroen Elfferich @jeroen020jeroen@exmachinagames.com www.exmachinagames.com @exmachinagames
  • 2. We like Games, TV & PeopleAmsterdam HQ, London, San Francisco Entertainment & Advertising
  • 3. Build itAnd they will come
  • 4. Screens Everywhere• Public, shared: outdoors, stadium etc• Private, shared: TV• Personal, productive: PC, laptop• Personal, consumption: tablet• Personal, digital swiss army knife: smartphone
  • 5. Feel, watch, listen• Remote Control• Mouse• Keyboard• Touchscreen• Waving arms & stomping feet• Voice
  • 6. Cross-platform and online viewers skewCross-platform viewingsignificantly younger 18- 52% 37% 11% 34 35- 4% 73% 22% 49 85% 13% 2% 50 + Base sizes: Total=2833 TV Only TV and Online Online Only TV Only=1921 Online Only=189 Both TV/Online=723 ‘How do you typically watch [original series TV]?’ Research study conducted among online consumers by comScore in May 2011 US, Comscore, 2011
  • 7. Content Discovery• Advertise• Guide (newspaper, TV EPG, online guide)• Social (watercooler, mail, IM, facebook, Twitter, check-in apps)• Search (Google, Netflix, piracy)• Artificial intelligence (oh dear)
  • 8. How much media doesa 20 year old consumes per day?
  • 9. 9 hours
  • 10. How much time does this take?
  • 11. 6 hours
  • 12. Media Multitaskers UK, Deloitte, 2011
  • 13. US, Nielsen, 2011
  • 14. Building Blocks• Social (inside or outside of facebook?)• Touch, gesture, voice• Media multitasking• Screens everywhere• Broadband everywhere• Game mechanics
  • 15. Technology vs Media• Technology is global• Culture is local• Media is culture• Future media depends on technology
  • 16. Challenges• Shovelware• Fragmentation• Synchronization• TV producers vs broadcasters• Operator’s and manufacturer’s roles• Twitter, Facebook, Apple, Google?
  • 17. Content Ecosystem• Content value chain diversification• More power to content creators, consumers• Pressure on operators and non-exclusive distributors and retailers to add more value• Advertising money will be spend wiser• Interaction, participation = business
  • 18. Content & Interaction• Movie, drama: lean back, ambient data• Documentary: background, ‘did you know’• Reality: chat, gossip, poll, prediction• Game show: play along, compete• Talent contest: vote, rate, chat• Sport: predict, stats, replay, fan trivia
  • 19. Video Conver- Game sation Sweet spotInteraction Communication Com- munity
  • 20. Future Media• Utilizes technology• Reflects culture• Multi-screen optimized• Often based on live, communal events• Involves, rewards, excites
  • 21. ‫$#"ا‬@jeroen020