BCI for the Games Industry Jeroen Elfferich Ex Machina Social Gaming Technology www.exmachina.nl [email_address] +31 20 617 26 85 www.exmachina.nl

Ex Machina Social Gaming Technology Based in Amsterdam, The Netherlands Leader in community gaming technology for mobile and web Spin out from NetlinQ Group in 2001 by its founders Enabling multiplayer web games since 1998 Enabling multiplayer mobile games since 2002 Enabling crossmedia game (communities) since 2006 www.exmachina.nl

Social Gaming Technology

Based in Amsterdam, The Netherlands

Leader in community gaming technology for mobile and web

Spin out from NetlinQ Group in 2001 by its founders

Enabling multiplayer web games since 1998

Enabling multiplayer mobile games since 2002

Enabling crossmedia game (communities) since 2006

Introducing Julius 4.0 www.exmachina.nl Deus Deus Station Portal Portal Mobile Phone TV/Radio Broadcast Quiz Engine Game Module Game Module Game Module Julius Community Layer Julius Community Layer Quiz Engine ID Billing MIDP Game BREW Game Flash Browser PC / Console / PDA Browser Downl. Game Flash J2SE WAP Web ISP Operator Network Device Backend Game Module Quiz Engine Game Module Game Show Quiz Show External CMS, identity, personalisation, billing and provisioning products and services

Partners & Customers www.exmachina.nl

A Short History of Video Games

1970s Arcades flourished The first home video games Early handheld games

Arcades flourished

The first home video games

Early handheld games

1980s Crash & rebirth: the NES Home computers, BBS Handheld LCD games

Crash & rebirth: the NES

Home computers, BBS

Handheld LCD games

1990-1994 16 bit: SNES, Sega Mega Drive PC: 3D, CDROM, FPS, RTS, shareware Gameboy

16 bit: SNES, Sega Mega Drive

PC: 3D, CDROM, FPS, RTS, shareware

Gameboy

1995-1999 32 bit: Playstation, Sega Saturn, 3D 64 bit: Nintendo 64, Dreamcast PC: Internet (RTS, MMORPG), 3D Acc. Gameboy color; Nokia Snake

32 bit: Playstation, Sega Saturn, 3D

64 bit: Nintendo 64, Dreamcast

PC: Internet (RTS, MMORPG), 3D Acc.

Gameboy color; Nokia Snake

2000-2005 Playstation2, Gamecube, Xbox Online console gaming Gameboy Advance, DS, PSP Broadband gaming Casual web games Downloadable games for phone

Playstation2, Gamecube, Xbox

Online console gaming

Gameboy Advance, DS, PSP

Broadband gaming

Casual web games

Downloadable games for phone

2006-2010

Trends in Games: Demografie Digitale consument 94 mobiele contacts 78 IM buddies 86 netwerk vrienden TV onderdeel conversatie www.exmachina.nl Van Naar Hardcore Toegankelijk Tienerjongens Iedereen

Digitale consument

94 mobiele contacts

78 IM buddies

86 netwerk vrienden

TV onderdeel conversatie

Trends in Games: Device & Distributie www.exmachina.nl Van Naar Game-only devices (console) Web, mobile, console, IM gaan naadloos in elkaar over Gesloten platforms Open, sociale API’s Rigide structuur Episodes, syndicatie, mash-ups Vaste plekken en momenten Anytime, anywhere, any device

Trends in Games: Business Model www.exmachina.nl Van Naar Eenmalige aanschaf Abonnement Fysieke winkel Online distributie Banners Sponsoring, freemiums, in-game ads, cross-game community ads

Trends in Games: Gameplay www.exmachina.nl Van Naar Username Avatar Lange sessies ‘ Game snacks’ Stand-alone Connected, online Lineair Free roaming Op zichzelf staand ‘ Alles is een game’

Trends in Games: Social Gaming www.exmachina.nl Van Naar Anoniem Identiteit Identiteit Rijk profiel Solo Groep / clan / team Highscore (Social) network ranking Individueel Community Community (Casual) MMO Singleplayer Multiplayer Top-down gameplay Gedeeld, gevoed door spelers Vrienden per game Game overstijgend

Game Controllers www.exmachina.nl

Wii Fit www.exmachina.nl Wii Fit @ Youtube

Trends in Game Controllers www.exmachina.nl Van Naar Digital Analog Wired Wireless Proprietary wireless Bluetooth Buttons-only Motion-sensing Controller-only input Multi-modal (camera, microphone, touch) Niche-controllers Niche-controllers

Game Controllers www.exmachina.nl Device Controller Arcade Custom Console Button-based; motion-sensor; niche/custom PC & web Mouse/keyboard; niche/custom; BCI Handheld console Buttons; microphone; touch Mobile phone Buttons; motion-sensor; touch

BCI & Games Welk device (PC, console, handheld, phone)? Welk type game (FPS, RTS, RPG, puzzle, race, free-roaming, platformer,) Standardisering/API/SDK Kip/ei (content vs. device) Doelgroep (hardcore, casual, serious/simulation) Functionaliteit (analoog/digitaal; hoeveel x,y inputs; hoeveel buttons/triggers) BCI vs. voice recognition, motion sensing, camera? www.exmachina.nl

Welk device (PC, console, handheld, phone)?

Welk type game (FPS, RTS, RPG, puzzle, race, free-roaming, platformer,)

Standardisering/API/SDK

Kip/ei (content vs. device)

Doelgroep (hardcore, casual, serious/simulation)

Functionaliteit (analoog/digitaal; hoeveel x,y inputs; hoeveel buttons/triggers)

BCI vs. voice recognition, motion sensing, camera?

www.exmachina.nl

Console Games Development Developer Publisher Manufacturer Consumer Retail Licenses Develops Sells Sells Markets Buys console

PC Games Development Developer Publisher Manufacturer Consumer Retail Develops Sells Sells Markets Buys PC

Web Games Development Developer Website Consumer Advertiser Develops Pays Advertises Downloads Purchases

Mobile Games Development Developer Publisher Manufacturer Consumer Operator Develops Aggregates Sells Markets Buys Mobile Phone