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  • 1. From TV to Games (and back again) #GITC2011 @jeroen020
  • 2. TV Participation Social TV TV PlayToTV SocialGames Social Media Games
  • 3. How much media doesa 25 year old consume per day?
  • 4. 9 hours
  • 5. How much time does this take?
  • 6. 6 hours
  • 7. Second Screen• In US, 75% use TV & internet simultaneously • 50% do so every day (Clustalabs)• 86% of US mobile internet users use their phone while watching TV (Yahoo!Nielsen)• 30% of total iPad usage is while watching TV• 72% of under 25’s in the UK comment on programs via social networks (Digital Clarity)
  • 8. TV vs SocialBrits spend 35x more time watching televisionthan on social networks
  • 9. Media Multitaskers
  • 10. Gamification
  • 11. TVification
  • 12. Some Stats• RTL4, weekdays, live, 26 Sep - 8 Oct• Show duration ~45 minutes• Average participation 5.7%, peak 9.5% • Noon: 4.9% • 1PM: 8.8%• E-mail sign-ups increased from 5% to 30%
  • 13. 0 Mon Oct 03 12:51:00 CEST 2011 Oct 03 13:01:00 CEST 2011 Oct 03 13:11:00 CEST 2011 Oct 03 13:21:00 CEST 2011 Mon Mon Mon Player Uptake During Show Players Joined Per Minute 700 600Players Joined Per Minute 500 400 300 200 100 0 Mon Oct 03 12:51:00 CEST 2011 Oct 03 13:01:00 CEST 2011 Oct 03 13:11:00 CEST 2011 Oct 03 13:21:00 CEST 2011 Mon Mon Mon
  • 14. Uit welk decennium is deze foto? 1996 1357In welke maand is deze foto gemaakt? 2042 1414Uit welk decennium komt deze auto? 2029 1160In welk werelddeel is dit? 2047 422 Total Question Statistics Correct 2500 2000 Total Players 1500 1000 500 0
  • 15. Estimate Statistics 2500 2000Total Players 1500 1000 500 0 Hoe hoog is dit ijsje in Hoe lang is dit meisje Welke schoenmaat is Hoe oud is deze HOEVEEL KNOPEN ZIE cm? in cm? dit? meneer? JE HIER? Total Answers Exactly Correct
  • 16. Microsoft Internet Explorer 8.0 3869Microsoft Internet Explorer 9.0 2514Opera 34Other 15Safari Compatible (Browser) 382 Browser Statistics Browser Used 4500 4000 3500 3000 Total Players 2500 2000 1500 1000 500 0
  • 17. Moment Meaning MassiveMultiplatform Monetize
  • 18. Merci@jeroen020