Social Gaming Games in and as Social Networks Jeroen Elfferich NLGD Festival of Games Ex Machina Social Gaming Technology ...
Ex Machina <ul><li>Social Gaming Technology </li></ul><ul><li>Based in Amsterdam, The Netherlands </li></ul><ul><li>Leader...
Julius 4.0 www.exmachina.nl
Games & Advertisers www.exmachina.nl
Games & Analysts www.exmachina.nl
Games & Marketeers <ul><li>Digital consumer </li></ul><ul><li>94 mobile contacts </li></ul><ul><li>78 IM buddies </li></ul...
Games & Distribution www.exmachina.nl From To Game-only devices (console) Web, mobile, console, IM are being integrated Cl...
Games & Business www.exmachina.nl From To One-off purchase Recurring revenue Physical retail store Online distribution Ban...
Games & Gameplay www.exmachina.nl From To Username Avatar Long sessions ‘ Game snacks’ Stand-alone Connected, online Linea...
Games & Social www.exmachina.nl From To Anonymous Identity Identity Rich profile Solo Group, clan, team High score (Social...
goSupermodel <ul><li>220K uniques p/m, 420K leden </li></ul><ul><li>20 minutes per session </li></ul><ul><li>90% girls age...
Case goSupermodel: Nintendogs <ul><li>Promotion Nintendogs, DS Light </li></ul><ul><li>Play with brands & pups </li></ul><...
Upcoming SlideShare
Loading in...5
×

Festival Of Games - Social Gaming

1,092

Published on

A presentation on games & social networks during the 2008 NLGD Festival of Games in Utrecht by Jeroen Elfferich

0 Comments
18 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,092
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
18
Embeds 0
No embeds

No notes for slide
  • Festival Of Games - Social Gaming

    1. 1. Social Gaming Games in and as Social Networks Jeroen Elfferich NLGD Festival of Games Ex Machina Social Gaming Technology www.exmachina.nl [email_address] +31 20 617 26 85 www.exmachina.nl
    2. 2. Ex Machina <ul><li>Social Gaming Technology </li></ul><ul><li>Based in Amsterdam, The Netherlands </li></ul><ul><li>Leader in community gaming technology for mobile and web </li></ul><ul><li>Enabling multiplayer web games since 1998 </li></ul><ul><li>Enabling multiplayer mobile games since 2002 </li></ul><ul><li>Enabling crossplatform games & communities since 2006 </li></ul>www.exmachina.nl
    3. 3. Julius 4.0 www.exmachina.nl
    4. 4. Games & Advertisers www.exmachina.nl
    5. 5. Games & Analysts www.exmachina.nl
    6. 6. Games & Marketeers <ul><li>Digital consumer </li></ul><ul><li>94 mobile contacts </li></ul><ul><li>78 IM buddies </li></ul><ul><li>86 social network friends </li></ul><ul><li>TV part of conversation </li></ul>www.exmachina.nl From To Hardcore Accessible Teenage boys Everyone
    7. 7. Games & Distribution www.exmachina.nl From To Game-only devices (console) Web, mobile, console, IM are being integrated Closed, proprietary platforms Open, social API’s Rigid structure Episodic, syndication, mash-ups Fixed locations, moments Anytime, anywhere, any device
    8. 8. Games & Business www.exmachina.nl From To One-off purchase Recurring revenue Physical retail store Online distribution Banners Sponsoring, freemiums, in-game ads, cross-game community ads
    9. 9. Games & Gameplay www.exmachina.nl From To Username Avatar Long sessions ‘ Game snacks’ Stand-alone Connected, online Linear Free roaming Isolated ‘ Everything is a Game’
    10. 10. Games & Social www.exmachina.nl From To Anonymous Identity Identity Rich profile Solo Group, clan, team High score (Social) network ranking Individual Community Community (Casual) MMO Single player Multiplayer Top-down gameplay Shared, user-created/edited Friends per game Friends across games
    11. 11. goSupermodel <ul><li>220K uniques p/m, 420K leden </li></ul><ul><li>20 minutes per session </li></ul><ul><li>90% girls aged 10-16 </li></ul>www.exmachina.nl
    12. 12. Case goSupermodel: Nintendogs <ul><li>Promotion Nintendogs, DS Light </li></ul><ul><li>Play with brands & pups </li></ul><ul><li>Action: Nintendogs puppy contest </li></ul><ul><ul><li>160K unique visitors, 20K participants </li></ul></ul><ul><ul><li>6K added puppy to avatar </li></ul></ul><ul><ul><li>Winning pups in shop – 4K purchased </li></ul></ul><ul><li>Various other actions </li></ul><ul><ul><li>Design a kennel for your Nintendog </li></ul></ul><ul><ul><li>Fashion shoot with puppy </li></ul></ul><ul><li>Fan clips on Youtube </li></ul>www.exmachina.nl

    ×