Highlights from  ExL Pharma's 2nd Digital Pharma Europe
Upcoming SlideShare
Loading in...5
×
 

Highlights from ExL Pharma's 2nd Digital Pharma Europe

on

  • 613 views

 

Statistics

Views

Total Views
613
Views on SlideShare
613
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Highlights from  ExL Pharma's 2nd Digital Pharma Europe Highlights from ExL Pharma's 2nd Digital Pharma Europe Presentation Transcript

    • HIGHLIGHTS FROM EXL PHARMA’S 2nd DIGITAL PHARMA EUROPE
      March 29-30, 2010
      Berlin, Germany
    • ‘We are living in the middle of the largest increase in expressive capability in the history of the human race’
      Clay Shirkey, Here Comes Everybody, 2008
    • Ageing
      populations
      Influence of
      E7 countries
      Soaring cost of healthcare
      Pay for performance
      Influence of payers
      Patient
      empowerment
      Personalized
      medicine
      R&D not
      delivering
      Fewer blockbusters
      Emphasis on prevention
      Catastrophic
      image of pharma
      Digitally-mediated behaviours
    • How do we
      organizefor social
      media?
    • What have we learnt
      from mistakes?
    • How do we measure SM success or failure?
    • Approaching
      the use of social media
    • A communication explosion
      Source: Tim Holden, digital creative @nothingelseis
    • 8 in 10internet users go on-line for health information (KruResearch 2010)
      >1000facebook communities around chronic illnesses
      Social networks will become hugely
      influential in patients‘ health decision making
    • Tipping the toes into the waters of web 2.0
    • Jump right in?
      Learn & understand
      Explore
    • Market and Competitor monitoring
      Exploration as PR tactic
      L.I.E.*
      Listen
      Inform
      Engage
      Market research tool
      Netnography
      *Kevin Kruse, KruResearch
    • Multiplier Effects in the Social Web
      1 web posting published (active)
      10 times commented (reactive)
      1.000 times read (passive)
      Source: Nielsen BuzzMetrics
    • Basic Types of Web-based Research
      Use of the Social Web as an object of research and data source
      Use of web-based technology as a research tool
      Source: GIM Gesellschaft für Innovative Marktforschung, Germany
    • Netnography…. what is it about?
      Netnography is about listening closely to the Social Web: a qualitative method to systematically mine opinions, communicative patterns, moods and decision processes from online communication.
      Sources for Netnographyinclude all areas of the web containing user-generated content: blogs, forums, social networks, communities.
      Source: GIM Gesellschaft für Innovative Marktforschung, Germany
    • Still very new
      WEB 2.0:
      Lack of resources
      24 / 7
      Concerns about legal / regulatory / competitor issues
      Acknowledgement that web 2.0 is growing in importance
      Useful market research tool
    • For discussion…..
    • For discussion…..
    • For discussion…..
    • For discussion…..
    • Want to attend next year’s conference? For additional information on ExL’s Digital Pharma Conferences, please visit www.exlpharma.com