Your SlideShare is downloading. ×
Highlights from  ExL Pharma's 2nd Digital Pharma Europe
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Highlights from ExL Pharma's 2nd Digital Pharma Europe

396

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
396
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. HIGHLIGHTS FROM EXL PHARMA’S 2nd DIGITAL PHARMA EUROPE
    March 29-30, 2010
    Berlin, Germany
  • 2. ‘We are living in the middle of the largest increase in expressive capability in the history of the human race’
    Clay Shirkey, Here Comes Everybody, 2008
  • 3. Ageing
    populations
    Influence of
    E7 countries
    Soaring cost of healthcare
    Pay for performance
    Influence of payers
    Patient
    empowerment
    Personalized
    medicine
    R&D not
    delivering
    Fewer blockbusters
    Emphasis on prevention
    Catastrophic
    image of pharma
    Digitally-mediated behaviours
  • 4. How do we
    organizefor social
    media?
  • 5. What have we learnt
    from mistakes?
  • 6. How do we measure SM success or failure?
  • 7. Approaching
    the use of social media
  • 8. A communication explosion
    Source: Tim Holden, digital creative @nothingelseis
  • 9. 8 in 10internet users go on-line for health information (KruResearch 2010)
    >1000facebook communities around chronic illnesses
    Social networks will become hugely
    influential in patients‘ health decision making
  • 10. Tipping the toes into the waters of web 2.0
  • 11. Jump right in?
    Learn & understand
    Explore
  • 12. Market and Competitor monitoring
    Exploration as PR tactic
    L.I.E.*
    Listen
    Inform
    Engage
    Market research tool
    Netnography
    *Kevin Kruse, KruResearch
  • 13. Multiplier Effects in the Social Web
    1 web posting published (active)
    10 times commented (reactive)
    1.000 times read (passive)
    Source: Nielsen BuzzMetrics
  • 14. Basic Types of Web-based Research
    Use of the Social Web as an object of research and data source
    Use of web-based technology as a research tool
    Source: GIM Gesellschaft für Innovative Marktforschung, Germany
  • 15. Netnography…. what is it about?
    Netnography is about listening closely to the Social Web: a qualitative method to systematically mine opinions, communicative patterns, moods and decision processes from online communication.
    Sources for Netnographyinclude all areas of the web containing user-generated content: blogs, forums, social networks, communities.
    Source: GIM Gesellschaft für Innovative Marktforschung, Germany
  • 16. Still very new
    WEB 2.0:
    Lack of resources
    24 / 7
    Concerns about legal / regulatory / competitor issues
    Acknowledgement that web 2.0 is growing in importance
    Useful market research tool
  • 17. For discussion…..
  • 18. For discussion…..
  • 19. For discussion…..
  • 20. For discussion…..
  • 21. Want to attend next year’s conference? For additional information on ExL’s Digital Pharma Conferences, please visit www.exlpharma.com

×