Register by august 6, 2010 for maximized savings


                        6th Annual Clinical
PROUDLY PRESENTS        Per...
6th Annual Clinical Performance
                               Metrics & Benchmarking Summit
                             ...
Conference Agenda
       Day One · September 20th
8:00 Continental Breakfast & Conference Registration                    ...
Conference Agenda
   Day Two · September 21st
                                                                            ...
6th Annual Clinical Performance
Metrics & Benchmarking Summit

                 Sponsorship and exhibiting Opportunities
M...
Register by august 6, 2010 for maximized savings
                                                                         ...
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ExL Pharma's 6th Pharmaceutical Performance Metrics Conference Brochure, September, Philadelphia, PA

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There is a continual demand for knowledge and understanding of industry standards and best practices in pharmaceutical clinical development. Pharmaceutical professionals are tasked to evaluate the various aspects of the clinical development process within their firms so they can implement improvement measures. This conference provides professionals with the right knowledge and tools to help drive improved performance and efficiency throughout the course of their clinical development process.

At ExL Pharma’s 6th Annual Clinical Performance Metrics & Benchmarking Summit, leading industry experts discuss how the implementation and application of performance metrics can improve your clinical trials, expedite development and enhance quality. Sessions offer both large and small pharmaceutical companies the opportunity to discuss and learn the different types of metrics used in clinical development, how to manage and successfully gain internal buy-in of a metrics program, discuss lessons learned on choosing the right benchmarking company, and the techniques on deriving meaningful conclusions from this benchmarking data to measure productivity. This year’s summit also provides attendees the opportunity to gain first hand knowledge when selecting available technologies for efficient data collection and analysis, and a detailed case study example on the use of metrics to help prioritize the impact efforts when managing timelines and deliverables. This is a must attend educational summit and an excellent networking opportunity.

We look forward to greeting you in September!

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ExL Pharma's 6th Pharmaceutical Performance Metrics Conference Brochure, September, Philadelphia, PA

  1. 1. Register by august 6, 2010 for maximized savings 6th Annual Clinical PROUDLY PRESENTS Performance Metrics & Benchmarking Summit measuring and improving Clinical performance to maximize efficiency and Reduce operational Costs SePteMBer 20-21, 2010, Featured Sessions include: HyAtt At tHe Bellevue, IDENTIFYING CLINICAL METRICS PHilAdelPHiA, PA strategies for selecting Clinical Development metrics and analyses to ensure optimal performance Industry PartIcIPants Include: Nancy dynes, Consultant, Portfolio Management Systems, ELI LILLY · Astellas INTERNAL PERFORMANCE · AstraZeneca gaining internal Buy-in of Your Clinical metrics program to improve an organization’s processes · Bristol-Myers Squibb randy Krauss, Associate Director, Therapeutic Portfolio Management, GENzYME · Eli Lilly · Genentech METRICS IMPLEMENTATION Finding value in Data acquired through previously · Genzyme implemented Clinical performance measurement and · GlaxoSmithKline assessments, to avoid unnecessary and Costly New · Merck & Co initiatives · sanofi-aventis Karen Brooks, MS, CCRA, Associate Director, Therapeutic Operations, SANOFI-AVENTIS · And More! CRO METRICS identifying metrics and Tools to measure CRo and post-Conference workshop on sponsor performance and Continuous improvement BalaNCeD sCoReCaRDs in Clinical outsourcing Collaborations Jan Matsson, Director Clinical Outsourcing,ASTRAzENECA utilizing the Balanced Scorecard Method to Convert value drivers into Metrics and Align Performance Goals with Overall Business Strategy To RegisTeR Call 866-207-6528 oR visiT us aT www.exlphaRma.Com
  2. 2. 6th Annual Clinical Performance Metrics & Benchmarking Summit september 20-21, 2010, hyatt at The Bellevue, philadelphia, pa who shoulD aTTeND There is a continual demand for knowledge and understanding of indus- Professionals from pharmaceutical, try standards and best practices in pharmaceutical clinical development. biotechnology and medical device Pharmaceutical professionals are tasked to evaluate the various aspects of companies with responsibilities the clinical development process within their firms so they can implement in the following departments: improvement measures. This conference provides professionals with the right knowledge and tools to help drive improved performance and effi- • Process Improvement/Enhancement ciency throughout the course of their clinical development process. • Metrics and Benchmarking Development • Performance Management At ExL Pharma’s 6th Annual Clinical Performance Metrics & Benchmarking • Clinical Operations Summit, leading industry experts discuss how the implementation and • Clinical Development & Planning application of performance metrics can improve your clinical trials, ex- • Clinical Trials & Studies pedite development and enhance quality. Sessions offer both large and • Resource Management small pharmaceutical companies the opportunity to discuss and learn the different types of metrics used in clinical development, how to man- • Research & Development/R&D Operations age and successfully gain internal buy-in of a metrics program, discuss • Data Management lessons learned on choosing the right benchmarking company, and the • Project Management & Planning techniques on deriving meaningful conclusions from this benchmarking • Process Planning data to measure productivity. This year’s summit also provides attend- • Medical Affairs ees the opportunity to gain first hand knowledge when selecting available • Business Development/Operations technologies for efficient data collection and analysis, and a detailed case • Technology Development study example on the use of metrics to help prioritize the impact efforts • Capacity Planning/Management when managing timelines and deliverables. This is a must attend educa- • Drug Development and Safety Management tional summit and an excellent networking opportunity. This conference is also of interest to: We look forward to greeting you in September! • CROs • Technology Providers Mary Ruggiero Kristen Hunter • Consultants Conference Director Team Leader, Production mruggiero@exlpharma.com ExL Pharma Hotel information Discover true grandeur, unrivaled style and service at our iconic downtown Philadel- phia hotel. Situated on the famous Avenue of the Arts, Hyatt at The Bellevue (formerly Park Hyatt Philadelphia at the Bellevue) blends old-world architecture with modern amenities. Unwind in our luxuriously oversized guestrooms with posh amenities. Allow our European-style, Concierge to personally recommend and make arrange- ments at top restaurants, shows and events. Dine at XIX (NINETEEN) atop our Phila- delphia luxury hotel, with sweeping city views. Peruse world-class shops within our landmark building. Work out in our remarkable 93,000 square foot health club. See why this elite Center City Philadelphia hotel has earned the Hyatt distinction. rOOM reServAtiONS: If you require overnight accommodations, please contact the hotel and state that you are with ExL Pharma’s Annual Clinical Performance Metrics & Benchmarking Sum- mit conference by Sunday, August 29, 2010. We encourage conference participants Hyatt at the Bellevue, to make reservations with our designated venue to take advantage of ExL Pharma’s Philadelphia, PA discounted room rate by the aforementioned date. 200 South Broad Street Philadelphia, Pennsylvania 19102 USA Tel: (215) 982-4900 · Fax: (215) 982-4922 To RegisTeR Call 866-207-6528 oR visiT us aT www.exlphaRma.Com Email: conciergephlph@hyatt.com
  3. 3. Conference Agenda Day One · September 20th 8:00 Continental Breakfast & Conference Registration 2:00 BENCHMARKING How to Obtain and Utilize Benchmarking Data to Predict and As- 9:00 Chairperson’s Welcome & Opening Remarks sess Clinical Trial Performance David Zuckerman, president, CusTomiZeD impRovemeNT • Overview of benchmarking and activities undertaken to participate sTRaTegies in benchmarking surveys • Where to go for the information to benchmark against 9:15 IDENTIFYING CLINICAL METRICS • How to interpret benchmarking data and determine relevance to Strategies for Selecting Clinical Development Metrics your business and Analyses to Ensure Optimal Performance • Incorporating benchmarking into clinical trial execution decisions • Gaining knowledge of the different types of metrics used in clinical • Deriving meaningful conclusions from this data to measure pro- development ductivity • Understanding specific performance evaluations: trial metrics, otis Johnson, manager, global Clinical Trial operations, meRCK & Co country metrics, site metrics Nancy Trewhella, Business performance management, meRCK & Co • Methods for ensuring the metrics chosen are both valid and rel- evant 3:00 Networking & Refreshment Break • Evaluating their impact on clinical development performance • Discussion on special metrics to improve processes: quality met- 3:30 CASE STUDY- INDUSTRY PERSPECTIVE rics, financial metrics Understanding and Applying New Metrics for Measuring R&D Nancy Dynes, Consultant, portfolio management systems, eli lillY Performance to Optimize Efficiency and Cost - a GSK Approach • Examination of the current R&D practices 10:00 INTERNAL PERFORMANCE • Discussion of new metrics/ approaches used for optimum clinical Gaining Internal Buy-in of Your Clinical Metrics performance Program to Improve an Organization’s Processes • The impact this has on cost optimization • Learn how to teach people what they need to do as an organization Dongzhou (Jeffery) liu, phD, ms, mBa, medical lead/principle Clinical to help them understand how metrics will be used investigator, medical affairs/Clinical Research, glaxosmiThKliNe • How to communicate metrics results effectively throughout the organization 4:15 ROUNDTABLE DISCUSSIONS Randy Krauss, associate Director, Therapeutic portfolio management, Choose from one of the following tables discussing a specific clinical geNZYme performance metric, and how they can indicate strong performance 10:45 Networking & Refreshment Break 1) Site Performance & Patient Recruitment Metrics: Identifying, applying and utilizing metrics to optimize site performance, 11:15 METRICS IMPLEMENTATION productivity and quality Finding Value in Data Acquired through Previously 2) Protocol Metrics: Learn how to objectively score a protocol. Implemented Clinical Performance Measurements and How good is this document? How likely will people enroll in this? Assessments, to Avoid Unnecessary and Costly New Initiatives How is it written? • Identify appropriate metrics for study performance 3) Quality Metrics: How to successfully define quality metrics, • Utilize metrics to accelerate timelines by decreasing bottlenecks understanding what they are, and if the results of the quality • Analyze metrics continuously for guiding future performance metrics can be effectively used Karen Brooks, ms, CCRa, associate Director, Therapeutic operations, 4) M&A Metrics: How to manage setting metrics targets in saNoFi-aveNTis operations during and after a merger and acquisition, what to anticipate, avoid, and expect 12:00 Lunch 5) Outsourcing Benefits and Challenges: Understanding the role of outsourcing in improving the sponsor-vendor relationship and 1:15 best practices used in managing cost & increasing supplier Understanding How Performance Metrics can Contribute to productivity Improved Business Processes • The use of metrics to help prioritize impact efforts when managing moDeRaToRs: timelines and deliverables maggie ayers, B.sc., Director, Clinical studies, asTellas • Comparing different metrics to identify which areas of improve- ment would garner the greatest revenue impact Nancy Dynes, Consultant, portfolio management systems, eli lillY sean gharpurey, principal project manager- product Development Cheryl Fiedler, pharmD, executive Director, study strategy & planning, operations, geNeNTeCh BRisTol-mYeRs sQuiBB gretchen e. goller, msw, patient Recruitment/Compliance strategist-operations, saNoFi-aveNTis Jan matsson, Director Clinical outsourcing, asTRaZeNeCa R&D 5:15 Day One Concludes
  4. 4. Conference Agenda Day Two · September 21st paNelisT: 8:00 Continental Breakfast alex lancksweert, Business lead, simplifying Clinical information en- vironment (sCie), glaxosmiThKliNe Cheryl Fiedler, pharmD, executive Director, study strategy & planning, 9:00 Chairperson’s Introduction of Day Two BRisTol-mYeRs sQuiBB David Zuckerman, president, CusTomiZeD impRovemeNT sTRaTegies edward mannello, Director, study Recruitment, asTRaZeNeCa 9:05 Moderator’s Summary of Roundtable Discussions 12:15 Main Conference Concludes Brief overview and key points from roundtable discussions Lunch for Workshop Participants 9:30 CRO METRICS Identifying Metrics and Tools to Measure CRO and Sponsor Per- formance and Continuous Improvement in Clinical Outsourcing Collaborations POST-CONFERENCE WORKSHOP • Identifying metrics and tools to measure the partnership and col- 1:15 Utilizing the Balanced Scorecard Method to Convert laboration between pharmaceutical companies and CROs Value Drivers into Metrics and Align Performance • The importance of relationship governance Goals with Overall Business Strategy • Case study: The AstraZeneca/Quintiles Clinical Pharmacology Al- liance • What is the balanced scorecard method? Jan matsson, Director Clinical outsourcing, asTRaZeNeCa • Definition – combining measuring and managing • Case study examples of process improvement 10:15 Networking & Refreshment Break • What other options are out there? 10:45 UPDATE FROM THE MCC • Examining the organization from 4 different perspectives Understanding How Pharmaceutical, Biotechnology and CROs • Financial Develop Standardized Metrics to Drive Process Improvement • Learning & Growth and Boost Partnership Performance in Clinical Trials • Customer • Developing and implementing standardized performance metrics • Internal Business Processes with a goal of improving efficiency and delivery of clinical trial op- erations • Outlining the benefits of utilizing a scorecard to track metrics • Building an industry benchmarking database for clinical trial metrics • Visibility • Piloting quality assessment tools for site selection and protocol • Efficiency development • Communication linda sullivan, vice president of operations, meTRiCs ChampioN • Accountability CoNsoRTium • Case study examples of scorecard success 11:15 PANEL DISCUSSION Examining Available Technologies for Performance Metrics Data Collection and Analysis 4:15 Post-Conference Workshop Concludes • How are pharmaceutical companies deciding and prioritizing which types of performance data to obtain and analyze? • Discussing the issues pharmaceutical companies have to address “Well organized summit and great speakers” such as data standardization and how they are making the build or ALCON RESEARCH buy performance measurements technology decisions • Understanding the challenges for implementation and adoption of these new systems and processes “Great discussion! Loved the group involvement. Very helpful and excellent content. Exactly what I came for!” moDeRaToR: PDL BIOPHARMA scott Ballenger, president, TRial aCCeleRaTioN iNsTiTuTe “Very informative learning experience about metrics & benchmarking” SANOTI-AVENTIS To RegisTeR Call 866-207-6528 oR visiT us aT www.exlphaRma.Com
  5. 5. 6th Annual Clinical Performance Metrics & Benchmarking Summit Sponsorship and exhibiting Opportunities Media Partners Do you want to spread the word about your organization’s solutions and services to potential clients who will be attending this event? Take advantage of the op- portunity to exhibit, present an educational session, host a networking event, or distribute promotional items to attendees. exl pharma will work closely with you to customize a package that will suit all of your needs. To learn more about these opportunities, please contact: steve Decker, Business Development manager 212-400-6234, sdecker@exlpharma.com Five ways to Register Fax: 888-221-6750 Phone: 866-207-6528 Mail: ExL Events, Inc. Online: www.exlpharma.com 555 8th Ave, Ste 310 Email: register@exlpharma.com New York, NY 10018 Registration Fees for Attending ExL Pharma’s 6th Annual Clinical Performance Metrics & Benchmarking Summit eaRlY BiRD pRiCiNg Register by Friday, August 6, 2010 to Take Advantage of Early-Bird Pricing: Corporate Rate: Conference + Workshop $1995 Conference Only $1695 sTaNDaRD pRiCiNg Register After Friday, August 6, 2010: Corporate Rate: Conference + Workshop $2195 Conference Only $1895 oNsiTe pRiCiNg Corporate Rate: Conference + Workshop $2295 Conference Only $1995 group Discount program: save 25% per person when Registering Four For every three simultaneous registrations from your company, you will receive a fourth complimentary registration to the program (must register 4 at one time). This is a savings of 25% per person. save 15% per person when Registering Three Can only send three? You can still save 15% off of every registration. To find out more on how you can take advantage of these group discounts, please call 866-207-6528. IMPORTANT! Offers may not be combined. Discount only derived from the Start Date of the event: applies to standard rate. Make checks payable to ExL Events, Four weeks or more: A full refund (minus a $95 processing Inc. and write code P1702 on your check. You may also use fee), or a voucher to another ExL event valid for two years Visa, MasterCard, Discover or American Express. Payments from the voucher issue date. must be received in full prior to the commencement of the Four weeks or Less: A voucher to another ExL event valid conference. for two years from the voucher issue date. Conference registrations may be transferred to other colleagues in the event you are unable to attend.  Please To receive a refund or voucher, please fax your request to notify ExL Pharma, info@exlpharma.com, prior to the event 888-221-6750. with the name and contact information of the replacement attendee. There will be an administrative charge of $300 Please Note: Speakers and agenda are subject to change to substitute, exchange, and/or replace attendance badge without notice. In the event of a speaker cancellation, every with a colleague occurring within five business days of the effort to find a suitable replacement will be made. conference. *The opinions of this faculty do not necessarily reflect those Cancellations: If you need to cancel your registration for an of the companies they represent or ExL Events, Inc.* upcoming ExL conference, please note the following policies To RegisTeR visiT us aT www.exlphaRma.Com
  6. 6. Register by august 6, 2010 for maximized savings 6th Annual Clinical PROUDLY PRESENTS Performance Metrics & PLEASE MENTION PRIORITY CODE: P1702 Benchmarking Summit Exp. Date: 555 8th Avenue, Suite 310 measuring and improving Clinical performance to maximize efficiency and Reduce operational Costs New York, NY 10018 SePteMBer 20-21, 2010, Featured Sessions include: HyAtt At tHe Bellevue, PHilAdelPHiA, PA IDENTIFYING CLINICAL METRICS strategies for selecting Clinical Industry PartIcIPants Include: Development metrics and analyses to · Astellas ensure optimal performance · AstraZeneca Name on Card Nancy dynes, Consultant, Portfolio Management Card Number Systems, ELI LILLY · Bristol-Myers Squibb Signature INTERNAL PERFORMANCE · Eli Lilly gaining internal Buy-in of Your Clinical · Genentech metrics program to improve an · Genzyme organization’s processes Please contact me: I’m interested in marketing opportunities at this event randy Krauss, Associate Director, Therapeutic · GlaxoSmithKline Portfolio Management, GENzYME · Merck & Co register@exlpharma.com I wish to receive email updates on ExL Pharma’s upcoming events www.exlpharma.com Zip METRICS IMPLEMENTATION · sanofi-aventis Finding value in Data acquired · And More! 888-221-6750 through previously implemented Clinical performance measurement and post-Conference workshop on assessments, to avoid unnecessary and State Title BalaNCeD sCoReCaRDs Fax Yes! Register me for the conference: Costly New initiatives Karen Brooks, MS, CCRA, Associate Director, utilizing the Balanced Therapeutic Operations, SANOFI-AVENTIS Scorecard Method to Corporate Rate: Main Conference Convert value drivers Corporate Rate: Plus Workshop CRO METRICS into Metrics and Align identifying metrics and Tools to measure Performance Goals New York, NY 10018 CRo and sponsor performance and TO R E G I S T E R with Overall Business Continuous improvement in Clinical 555 8th Avenue, ExL Events, Inc. Strategy 866-207-6528 outsourcing Collaborations Suite 310 Jan Matsson, Director Clinical Outsourcing, ASTRAzENECA Telephone Company Address Name Email Dept. City To RegisTeR Call 866-207-6528 oR visiT us aT www.exlphaRma.Com

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