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"Mobile. Simplified. Understanding Mobile Marketing Strategies That Work"
They are in our pocket, purse, on our nightstand and never more than an arm’s reach away. While you can use them to make phone calls, most of us use them for text messages, checking e-mail, reading news articles and by 2013 Gartner predicts it will be the most common device used for browsing the web. Yes, we’re talking about the mobile device (aka “smart phone”) and how it’s changing the way we communicate with each other and providing businesses new and effective ways of connecting with our customers and prospects. But for many, developing a strategy of how to best utilize these devices remains a mystery.