2013 EworksWSI Social media tactical plan
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2013 EworksWSI Social media tactical plan

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This social media plan is meant to serve as the foundation to start incorporating social media into your company's marketing strategies. The social media tactical plan helps you to: ...

This social media plan is meant to serve as the foundation to start incorporating social media into your company's marketing strategies. The social media tactical plan helps you to:
- Drive more unique traffic to your website
- Expand the reach of thought leadership content
- Measure the value of social media strategies
- Better identify, understand, and engage potential buyers

More info and details on http://eworkswsi.com.cy

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2013 EworksWSI Social media tactical plan 2013 EworksWSI Social media tactical plan Document Transcript

  • SAMPLESOCI L MEDIA ATACTICAL PLANEworks WSI Cyprus - tel +35722675747 - fax: +35722675748 - m: info@eworkswsi.com.cy
  • social media tactical planThis plan includes the tactical objectives to be used to accomplish the following social media goals: 1. Increase inbound leads at a low cost 2. Expand reach of thought leadership content 3. Engage and excite influencers 4. Better understand, identify, and engage potential buyers 5. Improve customer service and satisfaction 6. Enhance outbound campaign program effectivenessBlog 3Social Networks 4Microblogging 5Social PR 5Widgets 5Booking Marking / Tagging 6Social Apps & Voting 6Blog Commenting / Q&A Sites 6Online Video 7Photo Sharing 7Podcasting 7Presentation Sharing 8Additional Notes & Objectives 8© 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com 2
  • Blog - X hours daily/weekly/monthlyShort term objectives: Key Metrics: • Increase recognition • Number of posts −− Insert actions to be taken here • Number of social shares −− Example: X number of posts • Audience growth- unique and returns −− Blog publication schedule • Conversation rate −− Add RSS button • Conversions −− Include social share buttons • Subscribers • Inbound links • Increase engagement • Technorati, Alltop, and other directory listings −− Insert actions to be taken here • SEO Improvements −− Encourage comments, forum pages, etc. −− Add social share buttons © 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com 3
  • Social Networks - X hours daily/weekly/monthlyShort term objectives: Key Metrics: • Facebook Fan Page • Facebook Likes and posts −− Insert strategic objective • Linkedin Followers −− Share a mix of relevant links, engaging content, • Referring traffic videos, and polls • Linkedin Group members −− Make sure you promote upcoming events and • Linkedin Discussions create them in the events tab • Google+ Circle adds/followers −− X posts per day • Google+ mentions −− Engage with influencers • Pinterest pins and follows • Kred and Klout scores • LinkedIn −− Insert strategic objective −− Create a group −− Add something about posting content to the LinkedIn company page −− Identify other groups to follow and participate −− Encourage employee participation −− Monitor and participate in Q&A −− X posts daily • Google+ −− Optimize for SEO −− X posts per day −− Share engaging content, videos, images, and relevant links −− Comment on posts −− Utilize Google Hangouts −− Create and promote upcoming events • Pinterest −− Create boards leveraging both content and company culture −− Follow other businesses, thought leaders, customers, and partners © 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com 4
  • Microblogging (Twitter) - X hours daily/weekly/monthlyShort term objectives: Key Metrics: • Promote content through Twitter • Followers • Segment influencers and create lists • Mentions • Utilize promoted Tweets • Retweets • Communicate support issues from Social • Retweet Reach Media to support team, ensure follow-up • Replies Reach • Listen to relevant conversations • Number of lists • Build reputation • Social Capital--influence of Twitter followers • Number of potential prospects sent to sales • PostsSocial pr (bloggers) - X hours daily/weekly/monthlyShort term objectives: Key Metrics: • Update bloggers on a regular basis about all • Posts by social press new thought leadership and new products • Referrals from social press • Interact with (plus interview, video, etc) at all relevant marketing conferences and local eventswidgets - X hours daily/weekly/monthlyShort term objectives: Key Metrics: • Update bloggers on a regular basis about all • usage of widgets (by count) new thought leadership and new products • Posts/mentions about social widgets offsite • Interact with (plus interview, video, etc) at • Referrals from offsite widgets (if any) all relevant marketing conferences and local events © 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com 5
  • Bookmarking/tagging - X hours daily/weekly/monthlyShort term objectives: Key Metrics:Post key thought leadership to: • Referrals from bookmarking/tagging sites • Reddit • Pages ranking on key terms from • Digg bookmarking/tagging sites • Stumbleupon • Views and submissionsParticipate in communities: • Review blog sources to identify additional bookmarking sites that may drive trafficpeer to Peer Social sharing apps - X hours daily/weekly/monthlyShort term objectives: Key Metrics: • Add a social element to every campaign to • Social profile data capture expand reach and increase engagement • Social reach • Share videos, reviews, ratings, and polls • Impressions • Use promotions and contests to spread your • Social activity and conversions message like refer-a-friend and flash deals. • Influencers and fans • Campaign performance and ROI • Trends over timeBlog commenting/Q&A Sites - X hours daily/weekly/monthlyShort term objectives: Key Metrics: • Participate on relevant message boards, • Increased brand awareness on influential blogs, and Q&A platforms blogs • Provide insight and thought leadership within • Link-backs and referring traffic your comments • Influencer mentions • Only include a link-back when relevant • Work positive comments into your posts and then follow-up with a more detailed planation • Focus on building relationships © 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com 6
  • online video - X hours daily/weekly/monthlyShort term objectives: Key Metrics: • Update videos on social video sites and link to • Referrals from social video sites core site • Views of videos on social sites −− YouTube • Pages ranking on key terms from YouTube −− Facebook • Create video series for YouTubePhoto sharing - X hours daily/weekly/monthlyShort term objectives: Key Metrics: • Encourage employees to share any interesting • Referrals from photo sharing sites and marketing relevant photos from social • Views of photos on social sites marketing or sales events • Pages ranking on key terms from photo • Take pictures of any relevant marketing events sharing sites • Utilize photo sharing sites to share images with links back to blog and core site −− Flickr −− Facebook Photo Gallery −− Our Blog −− Google Plus Photo AlbumsPodcasting - X hours daily/weekly/monthlyShort term objectives: Key Metrics: • Create list of podcast directories • Referrals from podcast directories • Repurpose webinar content when applicable • Views of podcasts if hosted on podcast sites for resource section, promote through podcast directories and iTunes • Record relevant phone conferences for use as podcasts, promote through podcast directories © 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com 7
  • Presentation sharing - X hours daily/weekly/monthlyShort term objectives: Key Metrics: • Create X Slideshare presentations per quarter • Followers • Post webinars, slide decks, infographics • Presentations • Optimize for SEO • Presentation views • Generate views and leads • Number of leads generated • Total views • Downloads • Favorites • Tweets • Facebook likesadditional notes & objectives • Match Buyer Personas to Social Media sites, adjust strategy above to better fit personas • Train sales about better use of social media • Create company social media policy • Discuss social media policy with SEO and SEM vendors • Encourage employees to be active participants in social media--don’t be afraid to incentivize! © 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com 8