#Xm@s Marketing Checklist (website, e-mail, promotions)

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Check out 10 tips how to benefit from Xmas timing the most. Tips include website optimization, social channels usage, promotions and e-mail practices.

Check out 10 tips how to benefit from Xmas timing the most. Tips include website optimization, social channels usage, promotions and e-mail practices.

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  • 1. #XM@S MARKETING checklist Created by @ejaroslawska
  • 2. #1 ANALYZE THE PAST If you want to improve your future you need to know your past. Check what worked, what didn’t work last year and improve elements respectively. Analyze following items:  Best/Worst performing promotion  Best/Worst e-mail CTR  Most often asked questions Created by @ejaroslawska
  • 3. #2 ADD XMAS FILTERS TO THE MAIN MENU Help your shoppers to find most suitable gifts in the most easy way by introducing additional filters in the main menu:  Target Group  Price Range  Best Sellers  Top Rated  Gift Cards option Created by @ejaroslawska
  • 4. #3 MAXIMIZE INFO IN THE FOOTER Adjust your e-mail and website footer to educate your consumers. Remember to be informative, not overwhelming. Include information like:  Shipping deadlines  Store address  Contact detailes Created by @ejaroslawska
  • 5. #4 USE SOCIAL SMARTLY Activate all your social channels to drive synergy between your sales effort and communication. Consider following action:  Focus on promoting items, not fans “collection”  Add “share” button to all promotions  Post pictures of your featured products esp. on Pinterest, Instagram, Facebook Created by @ejaroslawska
  • 6. #5 ENSURE SUPERB CUSTOMER SERVICE Make sure there is 24/7 available help for your customers. Feature contact details in the e-mail and website. Consider following contact options:  Live chat  E-mail  Phone Include Xmas FAQ on the website. Created by @ejaroslawska
  • 7. #6 PREPARE RE-MARKETING AND RE-MAILING PLAN Stay in touch with your consumers respectively to their behavior. Consider segmentation acc. to:  E-mail open rate  Purchase Intent  Promotion interest  Limited offers Created by @ejaroslawska
  • 8. #7 OFFER LIMITED DEALS Limited offers (e.g. -50% off on 10th of Dec for PS3) before Xmas can do magic! Use them! When preparing remember about:  Sending e-mail about promotion  Detailed terms and conditions  Sufficient time to buy product (1h sale might not be enough)  Different time zones Created by @ejaroslawska
  • 9. #8 DON’T FORGET ABOUT XMAS Send special (not focused on products) e-mail during Xmas. Thank your consumers for being with you and wish them simply Merry Xmas. The more personalized and unique your Xmas wishes will be, the more engagement you will get., so try harder : ) Created by @ejaroslawska
  • 10. #9 PLAN AFTER XMAS/NY PERIOD Make sure you are prepared for after Xmas period as it can be even more busy than before. Remember to be clear about:  Clearance offer (sales)  Returns policy  Gift cards redemption Created by @ejaroslawska
  • 11. #10 MEASURE - LEARN IMPROVE Don’t waste all the data you can gather before, during and after Xmas period. This is the only way you can make it better next year! Remember to track:  Best/Worst performing promotion  Best/Worst e-mail CTR  Most often asked questions Created by @ejaroslawska
  • 12. MERRY #XM@S Created by @ejaroslawska