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10 Digital Marketing Trends for 2014:
Content is a king – regular, interesting and personalized.
Search marketing is still #1 tool to invest in. Google+ will help to get better ranking.
“Mobile optimized” is a must. “Designed for mobile” is recommended!
E-mail is not dead! E-mail with social sharing will rock!
Pictures, pictures, pictures – use everywhere but choose different types depending on the platform.
Video consumption will still grow thus create many for your brands. Remember - the crisper the better.
Real-time Marketing in action – Social Marketers must act and react according to current needs and situations.
Hashtags will become a leading search tool.
Increase in geo-targeting and location-based services. Micro data will matter!
User Experience under investigation – websites, e-mail, blogs, etc. need to go through optimization!