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Top ten gift_picks_2012

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books are still the best gift (?)

books are still the best gift (?)

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  • 1. Gifting Study 2012© Unity Marketing, 2012 Page 188THE YEAR’S TOP GIFT PICKSBooks, chocolates and men’s and womens clothing were the top most gifted items in 2012Top Gift Selections 2012 Purchase Incidence #1 Books  51%#2 Chocolates, Gift Boxed or Pick‐Your Own  45%#3t Mens Clothing  36%#3t Womens Clothing  36%#4t Bath & Body Soaps and Lotions  34%#4t Gift Card: Discount department stores and discount mass merchants or discounters websites(such as Wal‐Mart, Kmart, Target, Sams Club, Kohls, and other discount department stores) 34%#5t Games/Puzzles  31%#5t Toys, including action figures, building sets, sports toys, vehicles  31%#6t Dining/Restaurant experience  29%#6t Candles and/or candle accessories  29%#7t Flowers, plants and/or garden accessories, including cut flowers and bouquets  28%#7t Childrens Clothing  28%#7t Gift Card: Department stores or department store websites (such as JC Penneys, Sears, Dillards, Macys, etc.) 28%#8t Fragrance/Perfume  24%#8t Wine and/or Wine Tasting Gifts  24%#9t Womens Fashion Accessories (such as handbags, belts, wallets, scarves, shawls, etc.)  23%#9t Video/DVDs  23%#10 Gift Cards:  Internet or Online websites (such as Amazon.com, eBay.com, etc,)  22%Figure 99: Top Most Gifted ItemsIn 2012 books, followed by chocolates and women’s and men’s clothing, are rated as the top gift picks. Among the top ten giftselections in 2012 three are gift cards including gift cards from discount department stores, department stores, and internet/online
  • 2. Gifting Study 2012© Unity Marketing, 2012 Page 189websites. Only one experiential gift ranks among the top ten gift picks: restaurant and dining experiences. The other most populargift selections are shown in Figure 99. Here follows more details about the specific gift selections within the nine major giftcategories included in the survey.To learn more about the gifting market, what people are choosing as gifts, where they are shopping, how much they arespending, and how to position your brands as gift choices, see Unity Marketing’s Gifting Study 2012: the Ultimate Guide to theConsumer Gift-Giving Market..