0
How to Write
Emails People
Want to Respond to.
SALES TEMPLATE
Want people to respond to your
email? Here’s our 5-part formula:
1  Prep Your Email
2  Subject Lines
3  Opening Line
4  Bo...
1 Prep Your Email.
Before you start writing ...
Before you start writing ...
Take 5 – 10 minutes to prep ...
Before you start writing ...
Take 5 – 10 minutes to prep ...
... so you can weave
recipient context into
your email conten...
Here’s How:
Try a simple Google search.
See if they blog –
If so, what do they care enough
about to write about it?
Find their social presence –
Do they have an interesting new
post? Have any recent updates?
Find their social presence –
Do they have an interesting new
post? Have any recent updates?

Pro Tip:
Sign up for Newsle
t...
Check company website –
Review the about us page or
management page.
But don’t let your newly
acquired bank of information
end your prep.
You actually need a reason to
reach out to someone.
You actually need a reason to
reach out to someone.
This is where outbound sales
meets inbound sales.
Here’s How:
Think: How are you connected?
Do you have mutual connections? Use them
PERSPECTIVE:
WHAT IS A
in your introduction to esta...
Use a Trigger Event:
Did an internal or external event happen that
influences your email introduction?
“A trigger event is something
that happens either internally or
externally to an organization that has
the potential to cr...
WHAT IS A
KEYWORD?

PERSPECTIVE:
Consumer/
Prospect

Leverage Lead Intelligence:
What pages did they most recently view on...
Once you have established
context, you can leverage
that information to start a
personalized email conversation.
2 Subject Lines.
Now let’s use that context
to script our email.
First set a goal – that’s not closing the deal.
First set a goal – that’s not closing the deal.

Instead, focus on getting a response.
Here are some
subject line
variations to try.
Mike, quick question for you.
Mike, quick question for you.

Pro Tip:
This is my highest
performing subject
line.
[Mutual connection] recommended I get in touch.
Ideas for [thing that is important to them].
Question about [recent trigger event or goal they have].
Thoughts about [title of their blog post].
Have you considered [your thought or recommendation]?
And here are words to avoid
in your subject lines.
And here are words to avoid
in your subject lines.
• 
• 
• 
• 
• 
• 
• 
• 

Final
Reminder
Sale
Tempting
Specials
Complime...
3 Opening Line.
Now let’s begin writing the
content inside your email.
How many emails do you
reply to that begin with,
“My name is ...”
How many emails do you
reply to that begin with,
“My name is ...”

That’s what we thought.
Start off by saying something
about them, not you.
Start off by saying something
about them, not you.
Here are some examples:
Mike,
I noticed you ...
Mike,
[Mutual connection] mentioned ...
Mike,
Saw that we both ...
Mike,
I loved your post on ...
Mike,
Congratulations on ...
4 Body Copy.
Your body copy should then
relay your value by connecting you
to your message recipient.
Avoid generic value propositions like:
“We help web marketing firms increase their lead
generation by 400% and effortlessly ...
Avoid generic value propositions like:
“We help web marketing firms increase their lead
generation by 400% and effortlessly ...
Try asking a
great question.
How, if at all, would you like to
improve your strategy?
Is [benefit to them] a priority for
you right now?
Do you have any unanswered
questions about [topic of learning]?
Are you after a lifestyle business,
or world domination?
Are you alone on this?
Has it always been this way?
Would it be nice, or does it have
to happen?
What would you do if you were
me?
Was this all your idea?
“Here’s the secret. I ask
lots of questions. I ask
good questions. I ask until I
can’t think of any more to
ask. ”
Rick Ro...
5 Signature.
Your email signature
shouldn’t be a distraction.
Instead, you should:	
  
Keep it short – aka no need to scroll.
Use plain, black and white, text.
Leave contact informatio...
Want deeper insight into
which emails are working?
Try Signals – a free
chrome extension
that shows who has
opened and clicked
your emails.
Try Signals – a free
chrome extension
that shows who has
opened and clicked
your emails.
GET SIGNALS TODAY
By Michael Pici
THANK YOU.
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  1. 1. How to Write Emails People Want to Respond to. SALES TEMPLATE
  2. 2. Want people to respond to your email? Here’s our 5-part formula: 1  Prep Your Email 2  Subject Lines 3  Opening Line 4  Body Copy 5  Signature
  3. 3. 1 Prep Your Email.
  4. 4. Before you start writing ...
  5. 5. Before you start writing ... Take 5 – 10 minutes to prep ...
  6. 6. Before you start writing ... Take 5 – 10 minutes to prep ... ... so you can weave recipient context into your email content.
  7. 7. Here’s How:
  8. 8. Try a simple Google search.
  9. 9. See if they blog – If so, what do they care enough about to write about it?
  10. 10. Find their social presence – Do they have an interesting new post? Have any recent updates?
  11. 11. Find their social presence – Do they have an interesting new post? Have any recent updates? Pro Tip: Sign up for Newsle to be alerted when your contacts make the news.
  12. 12. Check company website – Review the about us page or management page.
  13. 13. But don’t let your newly acquired bank of information end your prep.
  14. 14. You actually need a reason to reach out to someone.
  15. 15. You actually need a reason to reach out to someone. This is where outbound sales meets inbound sales.
  16. 16. Here’s How:
  17. 17. Think: How are you connected? Do you have mutual connections? Use them PERSPECTIVE: WHAT IS A in your introduction to establish credibility. Consumer/ KEYWORD? Prospect
  18. 18. Use a Trigger Event: Did an internal or external event happen that influences your email introduction?
  19. 19. “A trigger event is something that happens either internally or externally to an organization that has the potential to create an urgent and compelling need for your product, service or solution. Suddenly new priorities emerge from this occurrence – ones that are a catalyst for change.” Jill Konrath Author of SNAP Selling
  20. 20. WHAT IS A KEYWORD? PERSPECTIVE: Consumer/ Prospect Leverage Lead Intelligence: What pages did they most recently view on your site? Which search terms drove them to your business?
  21. 21. Once you have established context, you can leverage that information to start a personalized email conversation.
  22. 22. 2 Subject Lines.
  23. 23. Now let’s use that context to script our email.
  24. 24. First set a goal – that’s not closing the deal.
  25. 25. First set a goal – that’s not closing the deal. Instead, focus on getting a response.
  26. 26. Here are some subject line variations to try.
  27. 27. Mike, quick question for you.
  28. 28. Mike, quick question for you. Pro Tip: This is my highest performing subject line.
  29. 29. [Mutual connection] recommended I get in touch.
  30. 30. Ideas for [thing that is important to them].
  31. 31. Question about [recent trigger event or goal they have].
  32. 32. Thoughts about [title of their blog post].
  33. 33. Have you considered [your thought or recommendation]?
  34. 34. And here are words to avoid in your subject lines.
  35. 35. And here are words to avoid in your subject lines. •  •  •  •  •  •  •  •  Final Reminder Sale Tempting Specials Complimentary Help Donation •  •  •  •  •  •  •  Don’t Exciting Unique Discount Solution Partner State of the Art Credit: Jill Konrath
  36. 36. 3 Opening Line.
  37. 37. Now let’s begin writing the content inside your email.
  38. 38. How many emails do you reply to that begin with, “My name is ...”
  39. 39. How many emails do you reply to that begin with, “My name is ...” That’s what we thought.
  40. 40. Start off by saying something about them, not you.
  41. 41. Start off by saying something about them, not you. Here are some examples:
  42. 42. Mike, I noticed you ...
  43. 43. Mike, [Mutual connection] mentioned ...
  44. 44. Mike, Saw that we both ...
  45. 45. Mike, I loved your post on ...
  46. 46. Mike, Congratulations on ...
  47. 47. 4 Body Copy.
  48. 48. Your body copy should then relay your value by connecting you to your message recipient.
  49. 49. Avoid generic value propositions like: “We help web marketing firms increase their lead generation by 400% and effortlessly prove ROI to their clients.”
  50. 50. Avoid generic value propositions like: “We help web marketing firms increase their lead generation by 400% and effortlessly prove ROI to their clients.” Instead, use your research to align with your prospect by focusing on ideas and insights that will help your prospect achieve their goals.
  51. 51. Try asking a great question.
  52. 52. How, if at all, would you like to improve your strategy?
  53. 53. Is [benefit to them] a priority for you right now?
  54. 54. Do you have any unanswered questions about [topic of learning]?
  55. 55. Are you after a lifestyle business, or world domination?
  56. 56. Are you alone on this?
  57. 57. Has it always been this way?
  58. 58. Would it be nice, or does it have to happen?
  59. 59. What would you do if you were me?
  60. 60. Was this all your idea?
  61. 61. “Here’s the secret. I ask lots of questions. I ask good questions. I ask until I can’t think of any more to ask. ” Rick Roberge Sales Coach For more questions: http://rickroberge.com/questions/
  62. 62. 5 Signature.
  63. 63. Your email signature shouldn’t be a distraction.
  64. 64. Instead, you should:   Keep it short – aka no need to scroll. Use plain, black and white, text. Leave contact information and a link to view your online profile of choice.
  65. 65. Want deeper insight into which emails are working?
  66. 66. Try Signals – a free chrome extension that shows who has opened and clicked your emails.
  67. 67. Try Signals – a free chrome extension that shows who has opened and clicked your emails. GET SIGNALS TODAY
  68. 68. By Michael Pici
  69. 69. THANK YOU.
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