0
Getting the RightPeople to Talk about  Your Company     @MarketingCampSV   Facilitated by Evy Wilkins   @mainwilk from @Tr...
Who am I?• By day:VP Marketing @Traackr• On the weekends: Amateur surfer• All the time: Interested in how people  amplify ...
What can we do in 45     minutes?• 0 - 5: Intro + agenda• 5 - 15: What are a few ways influencers can  impact our brands an...
First, what the heck is     an influencer?      It’s someone with:           Passion              +          Expertise     ...
Is influence bad?      Nope.                   because...
Influence isAUTHENTIC and CONTEXTUAL
Influence is authentic and contextual        Authentic:You have to        really care about the         people you want to ...
Influence is authentic and contextual          Contextual: Take a        moment to define the        conversation you want  ...
Why focus on           influencers?A) You’ll get your messages out more effectivelyB) You’ll go from one to many effectivel...
... so influencer             marketing is...identifying, engaging, supporting and learning from thepeople who create the c...
How can influencers help spread your      gospel?
How can influencers help spread your gospel?           Increase Awareness               27 blog posts = ~1,000,000 visits  ...
How can influencers help spread your gospel?            Create Credibility     Transition to publisher and deliver compelli...
How can influencers help spread your gospel?            Help Anticipate or              Learn Faster        Spot prime mome...
How do you set          it in motion?Start small: Something in your controlPick a goal: Increase traffic to our blogDefine y...
Now time to startgetting the right people  to talk about your        company.   Questions? Want to chat more?     @mainwil...
Upcoming SlideShare
Loading in...5
×

Getting the right people to talk about your company

589

Published on

We all want earned media. Influencer marketing is the process of identifying, engaging, supporting and learning from the people who create the conversations that impact your brand, products or services. Focusing on influencers is the most effective path to getting the right people to talk about your company.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
589
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Getting the right people to talk about your company"

  1. 1. Getting the RightPeople to Talk about Your Company @MarketingCampSV Facilitated by Evy Wilkins @mainwilk from @Traackr
  2. 2. Who am I?• By day:VP Marketing @Traackr• On the weekends: Amateur surfer• All the time: Interested in how people amplify what they are saying, doing, being, creating.
  3. 3. What can we do in 45 minutes?• 0 - 5: Intro + agenda• 5 - 15: What are a few ways influencers can impact our brands and products?• 15 - 25: What is the hardest part about getting people to talk about your company?• 25 - 35: What have you tried that worked?• 35 - 45: Share ideas with the group
  4. 4. First, what the heck is an influencer? It’s someone with: Passion + Expertise + Audience
  5. 5. Is influence bad? Nope. because...
  6. 6. Influence isAUTHENTIC and CONTEXTUAL
  7. 7. Influence is authentic and contextual Authentic:You have to really care about the people you want to engage with you.
  8. 8. Influence is authentic and contextual Contextual: Take a moment to define the conversation you want to be a part of. Hint. Technology bloggers is too broad. Same goes for mommy bloggers, foodies, CTOs...
  9. 9. Why focus on influencers?A) You’ll get your messages out more effectivelyB) You’ll go from one to many effectivelyC) You’ll save time because by concentrating onthe right channels and peopleD) You’ll make better decisions because you havea pulse on the trends
  10. 10. ... so influencer marketing is...identifying, engaging, supporting and learning from thepeople who create the conversations that impact your brand, products or services.
  11. 11. How can influencers help spread your gospel?
  12. 12. How can influencers help spread your gospel? Increase Awareness 27 blog posts = ~1,000,000 visits Define a specific audience Find influencers that fit the bill Reach out to them with a compelling offer Measure what they do with it
  13. 13. How can influencers help spread your gospel? Create Credibility Transition to publisher and deliver compelling content Define who your influencers are Study their content What types of questions do they ask? What themes do they focus on? Develop content that supports that community and engages them.
  14. 14. How can influencers help spread your gospel? Help Anticipate or Learn Faster Spot prime moments to reach out to prospects Who are your ideal customers?Find them online by figuring out what they converse about Listen to them and engage Opportune moments to tell them about you WILL arise
  15. 15. How do you set it in motion?Start small: Something in your controlPick a goal: Increase traffic to our blogDefine your influencers: Keywords --> PeopleGet creative: Interview series, influencer program?Decide what success means: Traffic, new conversations
  16. 16. Now time to startgetting the right people to talk about your company. Questions? Want to chat more? @mainwilk or @Traackr http://traackr.com/blog/
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×