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The story of the programs implemented between 2010-2012 by the Evolutiv team at ArcelorMittal Galați started in 2009, a tough year for the company, and for the Romanian economy as a whole. A new reality unfolded at the largest Romanian steelmaker’s doorsteps. The price of raw materials had unexpectedly grown. The huge demand - which brought about, in 2006-2007, outstanding profits – collapsed. New competitors, employing better technology and delivering higher quality, emerged. The country’s best steelmaker had to relearn what winning was like in this new world. Here's the story of this endeavor.