Work for EVB


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Here’s the deal: we’re on the prowl for talented people to join us. We need you to move fast and break things to make sure they work. We need more lines than we asked for and nary a pixel out of place. We need flexibility and drive with a sick sense of humor. And we need your work to back it all up. Come check us out.

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Work for EVB

  2. 2. THANK YOUTHANK YOU NICE TO MEET YOU You are receiving this because there is an assumption that you’re interested in EVB. If this assumption has been made in error, please consider this a chain letter that clearly states some really horrible event taking place unless you send this to ten of your closest friends. And we’re definitely talking horrible. You know, like kitten sacrifices or something. Oh wait, what’s that? You’re suddenly really interested in EVB. Great! Read on. At EVB, we’re huge advocates for the power of digital means to connect with new consumers, impact a brand, and change culture. We’re 98.9% sure that tomorrow’s brands will be built and reinforced in the world of digital, mobile, and social networks. Our approach is less about making advertising and more about creating engaging ideas that pull people in and encourage participation. Studies have shown that people trust complete strangers more than they do corporations. So the more ambassadors we create on behalf of our clients, the more trustworthy complete strangers we have out there spreading the news. We aim to give fans and influencers the message, content, and desire to share it to their social circles and beyond. HELL ! Okay, so that’s basically what we do. But who are we? The real answer is, that’s a tough question. We’re a diverse group. We’re ad geeks, former lawyers, bankers, architects, and ski instructors. We are avalanche certified and barely street legal. We're Ivy League rock stars and Junior College dropouts. We’re yins and yangs and zigs and zags. But one thing’s for certain: we all live in the trenches. We don’t create unnecessary layers. Our process isn’t based around managing; it’s based around making. Good ideas come from anywhere. And nobody is above anything. We’re pretty low on office politics and very high on collaboration. We don’t do corner offices. Executives sit next to interns. Everyone has a voice. And hey, dogs are even allowed on the couch (although we do recommend a little lint roller action as a courtesy to others). We’re scrappy. We’re small. But we’re powerful. Our goal is to be the most valuable agency on any client’s roster. And we’re looking for like-minded folks to join the cause. On the following pages, we’ve put together some tidbits about the agency, a sampling of our philosophy and approach, and a few case studies to give you a taste of who we are and what we do. Please enjoy, and let’s definitely talk sooner rather than later.
  3. 3. THANK YOU BORN DIGITAL. RAISED SOCIAL. AN UNTRADITIONAL AGENCY. ! In October 1999, EVB Founder Daniel Stein left his position as Francis Ford Coppola’s digital producer to start Evolution Bureau. The agency’s vision was to blend advertising with entertainment and technology to create a new approach to marketing — one that not only reached consumers through mass marketing, but also generated results by engaging consumers in social spaces with branded content and immersive experiences. We were built from the ground up to be disruptive, agile, outsized, and intimate. ! For over fourteen years, we’ve remained at the forefront of innovative marketing, creating some of the industry’s most memorable campaigns, and reaching billions of consumers with breakthrough ideas and forward-thinking uses of media and technology. We had millions of people “Elf Themselves”, “won the Superbowl” for JCP by #tweetingwithmittens, and helped Facebook monetize their business. ! Today, under the creative vision of Steve Babcock, EVB sees beyond a world of “digital vs. traditional” marketing and chooses to focus on ideas that use all media and find momentum in culture to solve our clients’ most challenging marketing problems, making their brand matter to the right audience.
  5. 5. THANK YOUTHANK YOU WHAT WE DO Whatever it is, we can get it done. And if we can't get it done, we can work with the right people to get it done. So, in other words, we're still getting it done. Done and done. Email Digital Outdoor Messaging Qualitative Research Social Strategy Quantitative Research Content Seeding Traditional Advertising Online Advertising Word of Mouth Identity/Brand Dev Influencer Outreach Activation Paid Social Social Engagement Community Mobile Dev Social Dev Media Planning Media Buying Point of Sale Shopper MarketingMobile Strategy Branded Content Interactive Television Music Licensing Talent Negotiation Music Composition Live Marketing Physical Installations Print Production Broadcast Production Physical Production Game Development Street Teams E-Commerce Dev Database Management Corporate Site Dev eCRM IT/Hosting Services Customer Service CORE SERVICES OFFERED WITH IN-HOUSE EXPERTISE SERVICES DELIVERED THROUGH PARTNERSHIPS AND FREELANCE TALENT NON-CORE SERVICES WHICH WE CAN FACILITATE
  6. 6. THANK YOU EXTRAORDINARY PEOPLE DOING UNBELIEVABLE THINGS. ! ! Here’s the deal: we’re on the prowl for talented people to join us. We need you to move fast and break things to make sure they work. We need more lines than we asked for and nary a pixel out of place. We need flexibility and drive with a sick sense of humor. And we need your work to back it all up. If you’re content to coast through the status quo, thanks for stopping by. But if you’re down to get down, this is the place. (EVB. EVB is the place, in case that wasn’t clear.) ! People who do well at EVB have three qualities: ! AN ACTIVE CURIOSITY A PASSION FOR THE WORK THE SKILL AND ENERGY TO MAKE IT BETTER EVERY TIME
  7. 7. THANK YOU
  8. 8. THANK YOU OUR SWEET SPOT WE DON’T STRIVE TO CREATE ADVERTISING. Our approach focuses less on the traditional push tactics and more on the pull (or participatory) nature of today’s digital world and, specifically, today’s digital native. There are many factors involved, but we’ve identified three main components that help us achieve real success for our brand partners in this crazy, newfangled world.
  9. 9. THANK YOU THE DIGITAL NATIVE SOME CALL THEM MILLENNIALS. Some call them digital natives. Whatever you call them, they represent our sweet spot. (About 80% of our staff fit this demographic. And the rest certainly fit the mentality.) Outside of the fact that this 18 to 34-year- old is critical to almost every brand’s future, we find this segment to be the most exciting. They embrace digital culture more than any other generation. They are more prone to experiment and try new things. They aren’t “happy go lucky.” They are “happy go doers.” And it’s that mix of optimism and determination that makes our approach of participatory engagement and digital culture so effective.
  10. 10. THANK YOU TIMING IS EVERYTHING. The time for a long, drawn-out process that results in long, drawn-out advertising campaigns is gone. Today’s approach requires the ability to move fast and make things. Culture changes daily. It’s not possible to appropriately affect or even create culture if you can’t keep up with it. For this reason, we’ve built our entire organization on the idea of dexterity. Armed with the immediacy of production technology and the publishing platforms of social media, we embrace this current world of yesterday-is-too-late. While it’s difficult to truly articulate agility as a line item, our experience has shown it to be one of the greatest factors in any client relationship. In short, we believe that in the time it would take to complain about a timeline, the solution can be found. THE SPEED OF CULTURE
  11. 11. THANK YOU EMERGING DIGITAL ISN’T A MEDIUM. IT’S A MINDSET. In other words, digital is modern life, used for everything from finding a burger joint to performing open heart surgery on people who’ve found too many burger joints. We are one of a handful of full-service agencies out there born under this digital banner. This means we know the difference between “shiny objects” and valuable innovation. Our passion for - and focus on - digital culture gives us and our client partners the ability to not only effectively participate in the trends of today but accurately predict what’ll come tomorrow. And with how fast platforms change these days, it’ll probably be tomorrow. TECHNOLOGY
  13. 13. THANK YOU WHAT WE OFFER FRIENDS WITH BENEFITS. Comprehensive medical insurance via a choice from different coverage plans offered through BlueCross BlueShield and Cigna; coverage becomes effective on the first of the month following 30 days of employment. Comprehensive dental insurance administered by MetLife; coverage becomes effective on the first of the month following 30 days of employment. Comprehensive vision insurance administered by EyeMed; coverage becomes effective on the first of the month following 30 days of employment. Company-paid short and long-term disability coverage, Employee Basic Life Insurance, and AD&D benefits. You may contribute to the company’s 401K plan after 6 months of employment and participate in any profit-sharing EVB establishes moving forward. ! Ability to accrue up to 15 business days of paid time off (PTO) each year. Commuter benefit program: you can save money by using pretax salary for your commute expenses; effective after 30 days of employment. ! Bagels, lox, and cream cheese every Monday am, Donuts every Friday am. Plus additional treats offered on other days of the week. ! The freedom to work on your ping pong skills or pool game and bragging rights to being unbeatable. ! The ability to hone your DJ skills on the office Sonos system.
  14. 14. THANK YOU THEY SAY CLIENTS GET THE WORK THAT THEY DESERVE. WE’VE BEEN BLESSED WITH SOME AMAZING CLIENTS. ! There are a few threads that unite everything we do: all our work is designed to provoke. A smile, a like, a click, a purchase. It’s also handmade to reflect each client’s distinct brand sensibility and their consumers’ personal experiences and expectations. ! We don’t work for our peers, we don’t work for awards. We work to solve the hardest problems for the most interesting clients. OUR WORK 39VIDEO STORIES JCPENNEY: #TWEETING WITH MITTENS winning the Superbowl hands-down SKITTLES: MOB THE RAINBOW turning likes into love OFFICEMAX: ELF YOURSELF big result from a small package RED THUMB REMINDER saving lives...with nailpolish CHIVAS global experience of personal passion FACEBOOK: STUDIO connecting creators to a new platform MEOWMIX: CATSTARTER when memes collide EACH OF THESE ARE LINKS. TRY ONE.
  15. 15. THANK YOUTHANK YOU CATSTARTER CHALLENGE We were tasked with building engagement, affinity, and advocacy by creating real emotional connections between our brand, cat owners, and their cats. SOLUTION Rather than create more cat content for people to share, we wanted to get Meow Mix back into the conversation in a big way. So we created a whole new way to bring cat lovers closer to their cats by creating a Kickstarter-style platform specifically for cat ideas. We called it Catstarter: Things that cats love made by people who love cats. RESULT Catstarter just launched a few weeks ago and is already making waves in and out of the cat community. With nearly 20 thousand votes cast and video views, the site itself has clearly struck a cord. We've seen positive implications for the brand extend far being just the website. Meow Mix conversation buzz has increased by 24% since the campaign launched and posts on Facebook seeing engagement rates nearly double the norm. With coverage from sources like AdWeek and Digiday, Catstarter is shifting the perception of the brand from an old school to a far more relevant space. SITUATION Meow Mix has been a household name to almost every cat owner for years. But the cat food shelves of today have become saturated with competition. This has driven brand equity and loyalty down.
  16. 16. THANK YOUTHANK YOU CHALLENGE JCPenney wanted to promote their GO USA Mittens during the most crowded media day of the year - the Super Bowl. SOLUTION Instead of a costly Super Bowl commercial, we devised a fun plan on Twitter. During the game, we sent out tweets with horrible typos. Just as we expected, culture reacted like crazy. After we got everyone talking about us, we revealed that we were, in fact, tweeting with mittens. RESULT With no paid support, JCP saw staggering increases in awareness and engagement metrics. ‣ Social impressions increased by 231% week-over-week. JCP brand garnered more than 1 BILLION social impressions the week of 2/2 (source: NETBASE) ‣ Increased sales of Go USA mittens by 105% via (source: JCP Internal Sales Data) ‣ Grew conversation volume for the brand by 848% on Twitter (source: SYSOMOS) and JCP was the second-most mentioned brand during the game despite not airing a commercial (SYSOMOS) ‣ JCP was @mentioned more than any brand airing a commercial (source: Salesforce) and the Twitter community increased by 8.5K new followers, increasing reach for future efforts SITUATION JCPenney is in a turnaround. We’ve been working with them on all their social and untraditional marketing to find their voice and connect with their customers in a more relatable and responsive way. #TWEETINGWITHMITTENS
  17. 17. THANK YOUTHANK YOU MOB THE RAINBOW CHALLENGE Skittles was the third-largest brand on Facebook behind only Coke and Starbucks. Much of this growth had come organically and the brand needed a way to keep this massive fan base engaged, while giving new fans a reason to connect with the brand. SOLUTION We developed a campaign called "Mob the Rainbow," which allowed fans to engage with the brand on Facebook and see their action have real-world, physical effect. For example, we called on the Skittle mob to send a Valentine's Day card to an unsuspecting meter maid. In the end, there were four Skittles Mobs. Each event was filmed and redistributed as online content. RESULT Not only was the Mob the Rainbow campaign success at engaging the current Skittles fan base, it also was an effective means at attracting new fans. During the year that Mob the Rainbow ran, the Skittles fan base increased by ten million fans, making it the fastest- growing brand on Facebook. The brand continues to be a big driver of growth in the Wrigley/Mars portfolio. video case study Recreated PMS san francisco / boulder page 21 EVOLUTION BUREAU Skittles has always been a social media leader. The brand has never had a problem collecting fans. By January 2010, Skittles had organically grown to be Facebook’s 3rd largest brand with a fan base of 3.5 million people. Only a couple of brands had been there before. This was unchartered territory. What comes next? What do you do when it’s time to stop “fan collecting” and start “activating” the fan base that you’ve created? Wrigley presented Evolution Bureau with an amazing challenge, namely “what do we do with a Skittles army that is 3.5 million fans strong?” We knew that we needed to think beyond the typical Facebook stuff, like status updates and offers. The Skittles fans deserved more. They had stepped forward and asked to be closer to this brand. We owed them something for their loyalty. We wondered if it would be possible to mobilize the Skittles Facebook army to take real action in the physical world. We decided to give it a try. We called the campaign “Mob the Rainbow.” PROJECT MOB THE RAINBOW CLIENT QUESTION CASE STUDIES The first Skittles “mob” was a Rainbow.” In the days leading Skittle mob a simple task: send meter maid who doesn’t get m was done through a single sta by a fictional Facebook charac Fans were driven to a Mob the they could chose to participat digital Valentine. We had 45,000 fans participa the cards were in, the agency it with Skittles stickers, grabbe out to ambush our beloved me had no idea we were coming; an odd character, dressed as c serenade her and drop off 45,0 The entire mob was captured through the Skittles Facebook participants to view their work currency. It was also used to fu more fans to the Skittles Face QUESTION san francisco / boulder page 22 EVOLUTION BUREAU The first Skittles “mob” was a pilot program called “Valentine the Rainbow.” In the days leading up to Valentine’s Day, we gave the Skittle mob a simple task: send a physical Valentine to a deserving meter maid who doesn’t get much love the rest of the year. This was done through a single status update to the Skittles profile page by a fictional Facebook character we created called the “Mob Boss.” Fans were driven to a Mob the Rainbow tab Facebook tab, where they could chose to participate by sending a paper or digital Valentine. We had 45,000 fans participate in Valentine the Rainbow. Once all the cards were in, the agency rented a white utility van, emblazoned it with Skittles stickers, grabbed a few video cameras and headed out to ambush our beloved meter maid with a message of love. She had no idea we were coming; you can imagine her surprise when an odd character, dressed as cupid, leapt out of a Skittles van to serenade her and drop off 45,000 Valentine’s Day cards. The entire mob was captured on video and distributed back through the Skittles Facebook page and on YouTube. This allowed participants to view their work and spread it around the Web as currency. It was also used to further drive interest, engagement and more fans to the Skittles Facebook page. QUESTION CASE STUDIES san francisco / EVOLUTION BURE To quickly capitalize on the success o into the second mob. We called it “Po the Skittles Mob, now 5 million strong to see. We gave them 3 choices: 1) A Elevator Mariachi Band or 3) A Tube a fierce 72-hour battle, consisting of was a clear winner. The agency had 2 Gifting Tree. The EVB production tea weekend shoot. They found the perfe of Skittles and waited. The people ca rainbow fruit. Again, the entire produ redistributed through the Skittles com For the third mob we wanted to go b mob the power to send a kid to colle We told the Skittles mob that if we re would give away a $10,000 scholarsh named James Fulp, at a “Bowling Ind Indiana. Before we knew it, we receiv little Jimmie to college. The results of the first three mobs we exceeded everyone’s expectations. T page (LIKEs, views, comments, partic 1MM fans. More importantly, the con first six months of the 2010, the Skitt 3.5 million to 15 million fans—an incre over $11 million. QUESTION
  18. 18. THANK YOUTHANK YOU CHALLENGE Office Max was never considered much of a Christmas shopping destination. The office supply store wanted to increase its holiday traffic to sell gadgets and stocking stuffers and needed a way to attach its brand to the holidays. SOLUTION We knew we did not have the budgets to make a lot of noise in the Q4 TV advertising frenzy, so we had to take a different approach. We landed on a viral microsite called Elf Yourself, which allowed users to upload their face on to a dancing elf. RESULT To date, Elf Yourself is the most successful viral marketing campaign in history. In the two years that EVB worked on the campaign, over 250 million people uploaded photos and took part in the experience. Today, the elfing franchise that we helped to create includes mobile apps, Macy's Thanksgiving Day Parade float, and a revenue-generated site through Jib-Jab. It continues to be Office Max's sole holiday campaign. ELF YOURSELFvideo case study
  19. 19. CHALLENGE Despite numerous high-budget advertising campaigns, distracted driving continues to be a real problem. So how can people curb this nasty habit? SOLUTION RED THUMB REMINDER Instead of an ad campaign, our solution was to give people a simple reminder. By painting the culprit thumb nail red, users were reminded at the most important moment to put the phone down and drive. It's an old school solution to a new world problem. RESULT ‣ The introductory video has been viewed 325K times ‣ The site itself has had 40K visits since a soft launch on 12/17 ‣ Beyond owned channels, RTR has spread through the social fabric after being picked up by media outlets like UpWorthy. We've even heard from students that has teachers talk about it in class. ‣ 25K shares of RTR content on channels we can report on ‣ Extending beyond the US, the effort has been covered in Australia, Japan, Poland, Canada, and Mexico and the site has been visited by users from over 100 countries ‣ At 90 seconds long, the intro video for the effort requires far more of a user's time than a 15 or 30 second spot. Despite length, video engagement is high with the average view duration clocking in at 60 seconds. EVERYONE WHO DRIVES AND HAS A PHONE
  20. 20. THANK YOUTHANK YOU CHALLENGE The Chivas scotch whiskey brand is one of the world's premium luxury spirits brands. Although it is known around the globe, the perception of Chivas is very different in each country. In China and Latin America, for instance, the brand is considered top-shelf premium, while in the United States, it is thought of as dusty and old. SOLUTION The Chivas brand hired EVB to handle its global digital marketing duties, which included developing digital and social strategy and content to give the brand consistency across global marketing on every social, digital, and mobile platforms. RESULT EVB worked with Chivas for just over a year. During that time, we developed a consistent brand voice and toolkit across 23 markets and multiple multi-channel campaigns, which lead to a million new Facebook fans and increased engagement across all markets. GLOBAL SOCIAL EXPERIENCE video case study
  21. 21. THANK YOUTHANK YOU CHALLENGE Facebook has always had a rocky relationship with the marketing community. To succeed and to continue to grow, the colossal social network knew that it needed to win over advertisers and convince them to move their campaigns to Facebook. SOLUTION Our research showed that there was a massive gap in trust between Facebook and marketers. We needed to speak their language and feel their pain. To win their hearts and minds, we couldn't just do it through an ad campaign, we needed to create something valuable that would use high-profile industry examples to show marketers how they could built better social media marketing campaigns. This was the birth of Facebook Studio. RESULT Facebook Studio had over a million page views the day it launched. It has grown over the past few years to contain thousands of case studies and other valuable information. The site currently has over a million active users and the FB Studio franchise has been extended to live events, award shows, and sales tools. STUDIOvideo case study likes, comments and shares. The idea for the site was to provide the perfect social engine that would reward agencies for helping to educate and inspire other agencies. This was the birth of Facebook Studio. The Facebook & EVB teams worked tirelessly alongside each other for about eight months of development, culminating in the launch of facebook-studio. com in April 2011. At launch, the site contained a Showcase of selected work, a Gallery of all work submitted, a Learning Lab with educational videos, and an Agency Directory. Over the next 6 months, we added a blog and improved the UX and search QUESTION CASE STUDIES likes, comments and shares. The idea for the site was the perfect social engine that would reward agencies educate and inspire other agencies. This was the birth of Facebook Studio. The Facebook worked tirelessly alongside each other for about eigh of development, culminating in the launch of faceboo com in April 2011. At launch, the site contained a Show selected work, a Gallery of all work submitted, a Learn with educational videos, and an Agency Directory. Ov 6 months, we added a blog and improved the UX and capability of the site. Everything that went into the de and production of the site was managed by EVB. The launch was supported with a Facebook and EVB- relations campaign and the site was met with extraord positive feedback from the advertising community. Th what the community was missing and the constant st positive Tweets, blog posts and status updates were p QUESTION CASE STUDIES likes, comments an the perfect social e educate and inspir This was the birth worked tirelessly a of development, cu com in April 2011. A selected work, a G with educational v 6 months, we adde capability of the si and production of The launch was su relations campaign positive feedback what the commun positive Tweets, bl a month, the site h 500,000 fans and To build on the suc chose to take their popular Hackathon Live events. Before franchise that was