0
Visit
evisors.com
to browse all
entrepreneurship experts
who can help you with:
• Informational Interviews
• Resumes & Cov...
Starting an E-Commerce Business
featuring:
Peyton Jenkins
Co-Founder of
Hosted by:
Caitlin Quan
Evisors Marketing & Operat...
Agenda
1. About Alton Lane
• Mission Statement
• Better Clothes. Better Value. Better Experience.
2. Finding the Gap
3. Hi...
About Alton Lane
“Our mission is to create a new standard in men‟s
clothing based on exceptional quality, superior
fit, ex...
About Alton Lane
“Our mission is to create a new standard in men‟s
clothing based on exceptional quality, superior
fit, ex...
Agenda
1. About Alton Lane
2. Finding the Gap
• Organic vs. Manufactured
3. High Touch vs. High Tech
4. The Battleground -...
Finding the Gap
Price
QualityLow-endPremium
$200 $3000+
Brioni
Canali
Hickey Freeman
Ralph Lauren
Jos. A
Bank
Men’s Wearho...
Agenda
1. About Alton Lane
2. Finding the Gap
3. High Touch vs. High Tech
• Building Customers…Cultural Waterfall
• High T...
High Touch vs. High Tech
We have been able to attract clients from some of the best
organizations in New York
As we expand...
High Touch vs. High Tech
Showroom Experience
• Comfortable and unique – Each space is
designed to feel more residential th...
High Touch vs. High Tech
Industry Leading Web Experience
• Virtual Design Lab– Proprietary technology
platform that allows...
High Touch vs. High Tech
Hosted by:See the rest at evisors.com/webinars/webinar/65
The Results….
Agenda
1. About Alton Lane
2. Finding the Gap
3. High Touch vs. High Tech
4. The Battleground - Lessons Learned
5. Q&A
Hos...
The Battleground – Lessons Learned
• Thoroughly review your vertical
• Is there a real need for your product?
• If yes, do...
Connect
Book your one-on-one session with Peyton at
www.evisors.com/expert/2134
Peyton Jenkins
Co-Founder of
Hosted by:See...
Agenda
1. About Alton Lane
2. Finding the Gap
3. High Touch vs. High Tech
4. The Battleground - Lessons Learned
5. Q&A
Hos...
Questions & Answers
Hosted by:See the rest at evisors.com/webinars/webinar/65
Questions & Answers
Question 1:
What is the single most important question
when starting a business?
Hosted by:See the ans...
Questions & Answers
Question 2:
How can you determine what the best
marketing strategy is?
Hosted by:See the answer at evi...
Questions & Answers
Question 3:
What percentage of your time goes into web
development as opposed to product
development?
...
Questions & Answers
Question 4:
What should you consider when expanding
into global markets?
Hosted by:See the answer at e...
Questions & Answers
Question 5:
What are the main factors when moving from
an idea to a plan?
Hosted by:See the answer at ...
Questions & Answers
Question 6:
What are the best payment methods?
Hosted by:See the answer at evisors.com/webinars/webina...
Questions & Answers
Question 7:
Is there a target amount set for investing in a
website?
Hosted by:See the answer at eviso...
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Starting an E-Commerce Business

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Transcript of "Starting an E-Commerce Business"

  1. 1. Visit evisors.com to browse all entrepreneurship experts who can help you with: • Informational Interviews • Resumes & Cover Letters • Mock Interviews …and more! Hosted by: Career Advisors on Demand..com/webinars
  2. 2. Starting an E-Commerce Business featuring: Peyton Jenkins Co-Founder of Hosted by: Caitlin Quan Evisors Marketing & Operations Associate Hosted by: Career Advisors on Demand..com/webinars
  3. 3. Agenda 1. About Alton Lane • Mission Statement • Better Clothes. Better Value. Better Experience. 2. Finding the Gap 3. High Touch vs. High Tech 4. The Battleground - Lessons Learned 5. Q&A Hosted by: Career Advisors on Demand..com/webinars
  4. 4. About Alton Lane “Our mission is to create a new standard in men‟s clothing based on exceptional quality, superior fit, excellent value and a better customer experience.” Hosted by: Career Advisors on Demand..com/webinars
  5. 5. About Alton Lane “Our mission is to create a new standard in men‟s clothing based on exceptional quality, superior fit, excellent value and a better customer experience.” Better clothes Better value Better experience • Premium fabrics sourced from among the top mills in the world • Custom made by highly-skilled tailors • Full range of customization options for each garment • Industry transforming „Modern Bespoke‟ approach to measurements • Hand detailed stitching on every garment • Expanding product mix allowing us to develop into a full lifestyle brand • Unprecedented value in the menswear market • Best quality garment in your closet at every price point • Streamlined business model reduces costs • Just-in-time fabric inventory by leveraging fabric mills‟ existing inventory • 100% satisfaction guarantee • Showroom atmosphere revolutionizes „in-store‟ experience for men • State-of-the-art website makes shopping easy and enjoyable • Excellent, thoughtful and personal customer service throughout customer lifecycle • Social events in the showroom drive customer community and brand loyalty • Trend-conscious and socially savvy Alton Lane style experts = @ ½ the PRICE Hosted by: Career Advisors on Demand..com/webinars
  6. 6. Agenda 1. About Alton Lane 2. Finding the Gap • Organic vs. Manufactured 3. High Touch vs. High Tech 4. The Battleground - Lessons Learned 5. Q&A Hosted by: Career Advisors on Demand..com/webinars
  7. 7. Finding the Gap Price QualityLow-endPremium $200 $3000+ Brioni Canali Hickey Freeman Ralph Lauren Jos. A Bank Men’s Wearhouse Michael Andrew’s Bespoke Indochino Hugo BossBrooks Brothers Tom James Kiton Zegna Armani $800 My.Suit J. Crew Banana Republic Miller’s Oath Astor & Black Suit Supply Hosted by: Career Advisors on Demand..com/webinars
  8. 8. Agenda 1. About Alton Lane 2. Finding the Gap 3. High Touch vs. High Tech • Building Customers…Cultural Waterfall • High Touch • High Tech • Bridging the Gap • The Results 4. The Battleground - Lessons Learned 5. Q&A Hosted by: Career Advisors on Demand..com/webinars
  9. 9. High Touch vs. High Tech We have been able to attract clients from some of the best organizations in New York As we expand, we will be able to leverage the “cultural waterfall” to reach clients in other cities around the world Tertiary cities, universities, rest of world Secondary cities, second tier firms, business schools Top firms in top cities Hosted by: Career Advisors on Demand..com/webinars
  10. 10. High Touch vs. High Tech Showroom Experience • Comfortable and unique – Each space is designed to feel more residential than retail with carefully selected local design touches, multiple seating options and a sense of the familiar • Authentic masculinity – Custom leather couches, flat screen TVs showing games, antique maps, a stocked bar and animal rugs create an atmosphere that is undeniably masculine while still feeling authentic • Personal focus – Private appointments allow for greater personal touch, as we build relationships with our customers, discover what they need and guide them through the process • Mix of high tech with old world – 3-D body scanner and custom iPad app for orders combines with leather swatch books, reclaimed wooden shelves and well dressed mannequins for a unique blend of the modern with the classic • Conveniently located – Each location is carefully chosen to be easily accessible to men in all parts of the city. This allows for greater convenience and fewer missed appointments “It feels like a poker room at a hunting lodge, complete with antler chandeliers, leather couches and trophies…” Urban Daddy DC Hosted by:See the rest at evisors.com/webinars/webinar/65
  11. 11. High Touch vs. High Tech Industry Leading Web Experience • Virtual Design Lab– Proprietary technology platform that allows customers to design products in virtual 3-D and visualize customization options on their garments before purchase • Easy repeat purchasing – Customer recognition recalls measurements automatically during the order process, allowing for fast purchases and extremely convenient reordering • High user interaction– Multiple areas of design and customization, combined with style advice and imagery leads to long avg. site visits (4:16) – website is a destination and an experience • Global appeal– Unique web interface creates a fun experience that generates buzz and leads to sharing across the globe. Recent traffic comes from 944 cities in 63 countries Hosted by:See the rest at evisors.com/webinars/webinar/65
  12. 12. High Touch vs. High Tech Hosted by:See the rest at evisors.com/webinars/webinar/65
  13. 13. The Results….
  14. 14. Agenda 1. About Alton Lane 2. Finding the Gap 3. High Touch vs. High Tech 4. The Battleground - Lessons Learned 5. Q&A Hosted by:See the rest at evisors.com/webinars/webinar/65
  15. 15. The Battleground – Lessons Learned • Thoroughly review your vertical • Is there a real need for your product? • If yes, do you answer the need AND can you get in front of your customer (e.g. Alton Lane, Dollar Shave Club)? • If no, are you capable of convincing your customer otherwise (Fab, Instagram, Evernote)? • BUILD that bridge. KNOW your gap • Developers and programmers….where do I start?? Hosted by:See the rest at evisors.com/webinars/webinar/65
  16. 16. Connect Book your one-on-one session with Peyton at www.evisors.com/expert/2134 Peyton Jenkins Co-Founder of Hosted by:See the rest at evisors.com/webinars/webinar/65
  17. 17. Agenda 1. About Alton Lane 2. Finding the Gap 3. High Touch vs. High Tech 4. The Battleground - Lessons Learned 5. Q&A Hosted by:See the rest at evisors.com/webinars/webinar/65
  18. 18. Questions & Answers Hosted by:See the rest at evisors.com/webinars/webinar/65
  19. 19. Questions & Answers Question 1: What is the single most important question when starting a business? Hosted by:See the answer at evisors.com/webinars/webinar/65
  20. 20. Questions & Answers Question 2: How can you determine what the best marketing strategy is? Hosted by:See the answer at evisors.com/webinars/webinar/65
  21. 21. Questions & Answers Question 3: What percentage of your time goes into web development as opposed to product development? Hosted by:See the answer at evisors.com/webinars/webinar/65
  22. 22. Questions & Answers Question 4: What should you consider when expanding into global markets? Hosted by:See the answer at evisors.com/webinars/webinar/65
  23. 23. Questions & Answers Question 5: What are the main factors when moving from an idea to a plan? Hosted by:See the answer at evisors.com/webinars/webinar/65
  24. 24. Questions & Answers Question 6: What are the best payment methods? Hosted by:See the answer at evisors.com/webinars/webinar/65
  25. 25. Questions & Answers Question 7: Is there a target amount set for investing in a website? Hosted by:See the answer at evisors.com/webinars/webinar/65
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