Sales & Digital Marketing Careers

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  • 1. Visit evisors.com to browse all digital marketing experts who can help you with: • Mock Interviews • Resumes & Cover Letters • Informational Interviews …and more! Hosted by: Career Advisors on Demand..com/webinars
  • 2. Sales & Marketing Careers in Digital Marketing (Google, Facebook, Twitter, LinkedIn etc.) featuring: Vijay Ayyar Industry Analyst, Google Hosted by: LeeAnn Mutchler Evisors Director of European Business Development Hosted by: Career Advisors on Demand..com/webinars
  • 3. Agenda 1. My Background & Experience 2. Types of roles in Sales & Marketing 3. How to prepare for a Sales/Marketing interview 4. Q&A Hosted by: Career Advisors on Demand..com/webinars
  • 4. My background & Experience Grew up in Dubai IIT Bombay, India Bachelors (Electrical Engg) Consultant , Technology Strategy Consultant , Market Strategy INSEAD, MBA Industry Analyst, Google Southeast Asia Hosted by: Career Advisors on Demand..com/webinars
  • 5. Types of Roles in Sales & Marketing Sales Large Customer Sales Small/Medium Customer Sales New Business Acquisition • Managing Large Fortune 500 Clients • Upselling on advertising • Managing Small & Medium clients • Upselling on advertising • Acquire new customers Hosted by: Career Advisors on Demand..com/webinars
  • 6. Types of Roles in Sales & Marketing Industry Head Industry Manager Account Manager Account Strategist Account Coordinator Industry Analyst Typical Org. structure for a vertical in Large Customer Sales Hosted by: Career Advisors on Demand..com/webinars
  • 7. Types of Roles in Sales & Marketing Marketing B2B Marketing Consumer Marketing • Communicating the benefits of digital advertising to clients • Evangelizing company’s products to consumers Hosted by: Career Advisors on Demand..com/webinars
  • 8. How to prepare for Sales/Marketing interviews What are companies looking for? - Passion – Technology/ Digital Marketing - Leadership - Team player - Client management (Sales) - Creativity/ Out of the Box/ Entrepreneurial - Good communicator Hosted by:See the rest at evisors.com/webinars/webinar/83
  • 9. How to prepare for Sales/Marketing interviews Role Related Fit Related Broadly 2 sets of questions for a Sales/Marketing role Hosted by:See the rest at evisors.com/webinars/webinar/83
  • 10. How to prepare for Sales/Marketing interviews • Company business model • Financial performance • Products/Services • Opportunities/Threats • Advertising market trends • Competition • Consumer behavior • Client/Account mgmt experience • Marketing experience • Are you good with numbers? • Are you an ideas person? Hosted by:See the rest at evisors.com/webinars/webinar/83
  • 11. How to prepare for Sales/Marketing interviews Fit Related Your career path How well do you work in teams? Are you a leader/ do you take the initiative? Other interests • Why did you make the career choices you made? • Strengths/Weaknesses • Success/ Failures • Why do you want this role? • Examples of teamwork • Situational: What you would do if in a team conflict situation? • Examples of leadership • What have you learnt being a leader? • What are your other interests? • Do you pursue them actively – any achievements? Hosted by:See the rest at evisors.com/webinars/webinar/83
  • 12. Focus on these key areas Focus Area How to prepare Self Be thorough with your resume. Know why you made the decisions you made. Have at hand examples of leadership, teamwork, your strengths/weaknesses, other interests and passions, etc. What is your motivation for this role? Company Know you target company well – business model, financial performance, products/services offered, target customers, etc Advertising Market Learn about the digital advertising market – trends, players, growth. Popular sources: eMarketer, Business Insider, Techcrunch, Mashable, The Next web, Read write web, GigaOm, All Things Digital Economy Have a basic understanding of the world economy and business. Popular sources: Economist, BusinessWeek, Wall Street Journal, Financial Times Hosted by:See the rest at evisors.com/webinars/webinar/83
  • 13. Hosted by: Expert Advice On Demand..com/webinars Are you fun & do you have an interesting personality? Hosted by:See the rest at evisors.com/webinars/webinar/83
  • 14. Connect Book a one-on-one session with Vijay at www.evisors.com/expert/522 Vijay Ayyar Industry Analyst, Google He can help you with: • Technology Resumes & Cover Letters • Technology Interview Practice …and more! Hosted by:See the rest at evisors.com/webinars/webinar/83
  • 15. Questions & Answers Hosted by:See the rest at evisors.com/webinars/webinar/83
  • 16. Questions & Answers Question 1: How important is previous experience for a job at Google? Hosted by:See the answer at evisors.com/webinars/webinar/83
  • 17. Questions & Answers Question 2: How do sales and digital marketing affect each other in terms of decision making? Hosted by:See the answer at evisors.com/webinars/webinar/83
  • 18. Questions & Answers Question 3: What strategy does Google have when there are thousands of search engines all over the internet? Hosted by:See the answer at evisors.com/webinars/webinar/83
  • 19. Questions & Answers Question 4: Does Google still want to primarily base its profit from its advertising business? Hosted by:See the answer at evisors.com/webinars/webinar/83
  • 20. Questions & Answers Question 5: What is the advantage of Google+ compared to Facebook? Hosted by:See the answer at evisors.com/webinars/webinar/83
  • 21. Questions & Answers Question 6: How does Google’s strategy differ from software to hardware? Hosted by:See the answer at evisors.com/webinars/webinar/83