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Personal Branding
 

Personal Branding

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    Personal Branding Personal Branding Presentation Transcript

    • Visit evisors.com to browse all mentors who can help you with: • Informational Interviews • Resumes & Cover Letters • Mock Interviews …and more! Hosted by: Career Advisors on Demand..com/webinars
    • Personal Branding featuring: Hosted by: Caitlin Quan Evisors Marketing & Operations Associate Bobby Umar President of Hosted by: Career Advisors on Demand..com/webinars
    • Engage with your Personal Brand --Bobby Umar Twitter: @raehanbobby Hosted by: Career Advisors on Demand..com/webinars
    • 1 Intro to Leadership 2 Corporate Brand 3 Personal Brand 4 How to Develop it 5 How to Leverage it Twitter: “raehanbobby” Hosted by: Career Advisors on Demand..com/webinars
    • Bombardier: Aerospace Design Engineer Musical Theatre Company: Artistic Director Kraft Canada: Cheese Unilever: Dove Masterbrand and the Campaign for Real Beauty Raeallan: Entrepreneur Shad Valley McMaster: Assistant Director / Faculty Fade to Brown: Sketch Comedy Performer Hosted by: Career Advisors on Demand..com/webinars
    • Bombardier: Aerospace Design Engineer Musical Theatre Company: Artistic Director Kraft Canada: Cheese Unilever: Dove Masterbrand and the Campaign for Real Beauty Raeallan: Entrepreneur Fade to Brown: Sketch Comedy Performer A Diverse Career, A Lifetime of Branded Engagement Shad Valley McMaster: Assistant Director / FacultyKey Take-away: Hosted by: Career Advisors on Demand..com/webinars
    • Hosted by: Career Advisors on Demand..com/webinars
    • Hosted by: Career Advisors on Demand..com/webinars
    • “Leadership is about making a difference and creating positive change. Its about getting things done, and getting rid of everything else that doesn’t contribute. Its about encouraging, enabling, and empowering every volunteer. Its about reinforcing core values, articulating a vision, and then setting people free.” --Carly Fiorina, Former CEO of Hewlett-Packard Hosted by: Career Advisors on Demand..com/webinars
    • 1 Are leaders born or made? Hosted by: Career Advisors on Demand..com/webinars
    • 1 Hosted by: Career Advisors on Demand..com/webinars
    • 1 You all were born to be made into Leaders! Hosted by: Career Advisors on Demand..com/webinars
    • Leaders Connect Leaders know who they are Leaders ask the right Questions Hosted by: Career Advisors on Demand..com/webinars
    • Hosted by:See the rest at evisors.com/webinars/webinar/79
    • Hosted by:See the rest at evisors.com/webinars/webinar/79
    • Hosted by:See the rest at evisors.com/webinars/webinar/79
    • You gotta want it! Hosted by:See the rest at evisors.com/webinars/webinar/79
    • What is my Personal Brand? Hosted by:See the rest at evisors.com/webinars/webinar/79
    • "A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.“ --Michael Eisner, Former CEO of Disney Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 3 A promise to deliver an unmet need A collection of your experience with a name, logo or symbol What you remember -- e.g. Key Take-away: A brand is a promise Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 4 7 2 5 8 3 6 9 Source: Millward Brown Optimor BrandZ Report 2012 Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 3 4 5 In today’s economy, you need an emotional connection You and your colleagues or contacts are defining it Early adopter vs. Late adapter? If you don’t create a consistent brand, the competition will Creates a focused link for the organization, the team & YOU Key Take-away: Know your brand, then engage! Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 3 4 5 Recognition Trust Loyalty Market Share Relationship Increase $$ Increase happiness Key Take-away: Relationship with a brand can be profitable Hosted by:See the rest at evisors.com/webinars/webinar/79
    • Key Take-away: Dove insight led to incredible brand growth! Hosted by:See the rest at evisors.com/webinars/webinar/79
    • Hosted by:See the rest at evisors.com/webinars/webinar/79
    • Key Take-away: What does {Insert your company here} promise to bring? Hosted by:See the rest at evisors.com/webinars/webinar/79
    • Corporate Brand: Promise delivered to stakeholders PERSONAL BRAND: Promise delivered to everyone you come in contact with Hosted by:See the rest at evisors.com/webinars/webinar/79
    • Key Take-away: What do you promise to bring? Hosted by:See the rest at evisors.com/webinars/webinar/79
    • Key Take-away: Personal brand is both personal & professional 1 Some of the best brands have a personality a Richard Branson (Virgin) Obama (U.S. Gov’t)b 2 We have multiple brands for multiple contacts a Customers, Employees, Suppliers, Family, Friends, etc. Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 Personal brand to my wife a Listens to my stories Supporter and best friend Connection b c Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 2 Personal brand to my son Nyal a Picks me up Reads stories Connection b c Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 2 Personal brand to my new daughter Ryah a Picks me up Makes googly faces Connection b c Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 3 Personal brand to my Mom a Rebellious Loves my food (curry!) Connection b c Key Take-away: Personal brand is unique to each & similar to all Hosted by:See the rest at evisors.com/webinars/webinar/79
    • What is your Personal Brand as [insert name]? Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 3 4 5 How do you figure out your Personal Brand? I’ll go through the steps Key: take time to reflect and be completely honest Feel free to ask anyone for feedback Have fun with the process! Invest in yourself. The BEST investment ever!Key Take-away: Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 Best. Investment. Ever. Your investment → Your worth No deposit. No return. Hosted by:See the rest at evisors.com/webinars/webinar/79
    • Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 Whatever you think it is… Let’s wipe the slate clean! Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 3 4 Know Thyself: 4 Key areas to target Your Assessment Assessment of others Online/Computer assessment Review of all your Experiences PERSONAL BRAND Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 3 4 5 Personality Values Interests Skills Experiences PERSONAL BRAND “Know thyself.” -- Aristotle Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 3 4 5 Myers-Briggs True Colors™ Strengths Finder Birkman’s First Look Leadership Circle 360° Profile Assessment™ Holland Interest Codes Each has its own benefits, but all of them offer useful insights and guidance Key Take-away: 6 Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 What are your key Personality traits? Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 3 A set of beliefs or criteria that are important to us Unique to each individual • Background • Upbringing • Life experiences • Personal philosophy 3 main types related to your professional and personal growth • Intrinsic • Extrinsic • Lifestyle Your Values are a Point of Difference (POD) and are constantly evolving. Key Take-away: Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 What values are most important to you? Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 3 Things that you enjoy doing or are curious about learning Proper alignment = proper motivation Interests change as you do Gain insight into your strengths and your needs Look at what you do and what you yearn to doKey Take-away: 4 Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 Aptitudes developed from patterns of interests, activities, and successes Natural tendencies / skills • Learned skills • Special skills • Always developing What are your aptitudes, which ones do you like?Key Take-away: Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 What are your top skills and interests? Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 Experience, Knowledge, and Achievement Successes from application of skills Acknowledgements, awards, key results The “Story” and Feelings behind the experience Focus on any achievements you are most proud ofKey Take-away: 3 4 Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 What are your top 3-5 experience stories? Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 Now it’s time to extract your brand Common themes? Threads within the stories? Words, ideas, and images that stand out? • Brainstorm all relatable and exciting words from these Your Personal Brand is that what everyone gets or expects from you. It is your promise to them. Key Take-away: 3 4 Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 Top 3-5 Personal Brand elements Personal Brand statement • What you are the best at (value) • Who you serve (audience) • How you do it uniquely (USP) Bobby Umar is a dynamic connector who nurtures people to discover their purpose and authentic journey to achieve personal and professional leadership Keep your statement punchy, memorable, and realKey Take-away: Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 Top 3-5 Personal Brand elements Personal Brand statement • What you are the best at (value) • Who you serve (audience) • How you do it uniquely (USP) Bobby Umar is the Beacon of Light who finds “Lost” Leader-Ships and brings them ashore to start an authentic Leadership Path of Passion and Purpose Keep your statement punchy, memorable, and realKey Take-away: Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 Know yourself Show yourself Grow yourself Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 Start walking the walk Start talking the talk Build your online brand presence Make it a daily part of your everyday life Demonstrate Passion, Meaning and DifferenceKey Take-away: 3 4 Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 Networking Events • Elevator pitch • The Art of Questioning • Talk about passions • Determine their brands • Storytelling Infuse Personal Branding in what you talk aboutKey Take-away: Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 2 • Build your profile • Solidify the headline • Connect • Engage Update both your online and offline resumeKey Take-away: Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 4 Career Leadership • Think of fit between Corporate and Personal brand • Network aggressively within the office • Leverage feedback • Storytelling Do they know what YOU promise the company?Key Take-away: Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 2 Get feedback to finalize your Personal Brand Tell everyone by engaging both online and offline Monitor your progress Keep it real, authentic, clear, and be yourself Don’t Wait! The Personal Brand journey starts now!Key Take-away: 3 4 Hosted by:See the rest at evisors.com/webinars/webinar/79
    • 1 Personal Brand: What you promise to bring2 Corporate Brand: What organizations promise to deliver 4 How to leverage with your Leadership Infuse it in everything you say and do online and IRLa Know yourself to show yourselfb Make a difference for the people you servec How to develop: Self-Assessment, Feedback, Online, Experiences, Personality, Values, Skill, Interests Themes, Threads, Words, Images, Ideas 3 Hosted by:See the rest at evisors.com/webinars/webinar/79
    • The best investment is in you! Hosted by:See the rest at evisors.com/webinars/webinar/79
    • You gotta want it! Hosted by:See the rest at evisors.com/webinars/webinar/79
    • Bobby Umar President, Raeallan raehanbobby@gmail.com 416-838-2526 www.raeallan.com Twitter: “@raehanbobby” “Caring + Communication = Connection” Connect with me on Linkedin, Twitter and my FB page! Hosted by:See the rest at evisors.com/webinars/webinar/79
    • Questions & Answers Hosted by:See the rest at evisors.com/webinars/webinar/79
    • Questions & Answers Question 1: What are some of the common mistakes or misconceptions about personal branding? Hosted by:See the answer at evisors.com/webinars/webinar/79
    • Questions & Answers Question 2: What are your top 3 tips for personal branding when making your LinkedIn profile? Hosted by:See the answer at evisors.com/webinars/webinar/79
    • Questions & Answers Question 3: How do you facilitate others in discovering their personal brand? Hosted by:See the answer at evisors.com/webinars/webinar/79
    • Questions & Answers Question 4: Should I change my branding depending on the company I am interested in? Hosted by:See the answer at evisors.com/webinars/webinar/79
    • Questions & Answers Question 5: Are your personal branding suggestions applicable from a cross-cultural perspective? Hosted by:See the answer at evisors.com/webinars/webinar/79
    • Get the latest updates on upcoming webinars by following us: Register for live webinars and view all our recordings at: www.evisors.com/webinars facebook.com/Evisors twitter.com/Evisors pinterest.com/Evisors linkedin.com/company/Evisors Hosted by:See the rest at evisors.com/webinars/webinar/79