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Modern Day Mad Men: Careers in Brand Management
 

Modern Day Mad Men: Careers in Brand Management

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    Modern Day Mad Men: Careers in Brand Management Modern Day Mad Men: Careers in Brand Management Presentation Transcript

    • Welcome to the Evisors Webinar Visit us online at www.evisors.com Careers in Marketing & Brand Management featuring Aaron Minocha Hosted by: Career Advisors on Demand..com/webinars
    • Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by: Career Advisors on Demand..com/webinars
    • About Aaron  Graduate of the Richard Ivey School of Business (MBA ‟08 & HBA „05)  Graduated with Distinction, Dean‟s Honour List  2008-Present: Marketing Manager at General Mills, Inc.  2005-2007: Marketing Coordinator, Indigo Books & Music Inc.  2005 (Internship): Direct Marketing Coordinator, RIM  Consults on Evisors for careers in marketing, admissions and business plan development  Veritas Elite Test Preparation MBA Admissions Consultant  Avid tennis player, music buff, reality TV fan, Starbucks-goer Hosted by: Career Advisors on Demand..com/webinars
    • Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by: Career Advisors on Demand..com/webinars
    • Overview of the Marketing & Brand Management Industry Traditional (Brand Management) Consumer Packaged Goods (CPG) Food/Personal Care/ Home/Pharma Non-Traditional (Marketing) Retail, Tech, Advertis ing, Media, Digital Hosted by: Career Advisors on Demand..com/webinars
    • Overview of the Marketing & Brand Management Industry Tier 1 CPGs • P&G • Unilever • L‟Oréal • Kimberly-Clark • J&J • Kraft • Nestlé • General Mills • PepsiCo • Coca-Cola Tier 2 CPGs • Colgate-Palmolive • Reckitt Benckiser • SC Johnson • Hershey • Clorox • Kellogg‟s • Con Agra • Mars • Campbell‟s • Anheuser-Busch InBev Hosted by: Career Advisors on Demand..com/webinars
    • Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by: Career Advisors on Demand..com/webinars
    • How to Research the Industry • Company websites • Vault Guides – Career Guide to Marketing & Brand Management • Career Services and Clubs • Firm Meetings & Informational Interviews • Case Competitions & Simulations • Industry Conferences & Networking • Media Sources – Advertising Age – Local Marketing Publications Hosted by: Career Advisors on Demand..com/webinars
    • Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by:See the rest at evisors.com/webinars/webinar/21
    • What are Firms Looking For? Running a Business Building a Brand Leading a Team • Innovation & Creativity • Problem Solving & Analytics • Building Things from Scratch • Consumer & Marketing Savvy • Project Management • Initiative • Passion Hosted by:See the rest at evisors.com/webinars/webinar/21
    • Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by:See the rest at evisors.com/webinars/webinar/21
    • What to Expect During the Recruiting Process • Information sessions – Differentiation is key! How will you stand out & be remembered? • On campus workshops – Resume writing, interview prep, mock interviews • Networking – Business cards, thank-you notes, coffee chats Note: Really varies by campus. Some campuses feature well-established relationships and methodical recruiting processes. Others require a more bottom-up network-focused job search. Hosted by:See the rest at evisors.com/webinars/webinar/21
    • Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by:See the rest at evisors.com/webinars/webinar/21
    • What to Expect in the Interview In Marketing interviews, you should expect: 1. Behavioural Questions – Tell me about a time… – Describe a situation when… – Demonstrate that you have the key competencies required – Use the CAR method (Context, Action, Result) 2. Case-based Questions – Not the same as “case-based” questions in consulting – Common topics: brand positioning, market entry, line extensions, pricing, packaging Hosted by:See the rest at evisors.com/webinars/webinar/21
    • What to Expect in the Interview • 1st Rounds on Campus – Generally behavioural focused, some case-based – 30-45 mins • 2nd Rounds at Firm – Multiple interviews over course of a day, 30-45 mins – Each interview focuses on specific skills & competencies – Mix of behavioural & case-based questions • Some companies may have additional rounds of screening including aptitude style tests, varies by firm Hosted by:See the rest at evisors.com/webinars/webinar/21
    • Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by:See the rest at evisors.com/webinars/webinar/21
    • Questions & Answers Question 1: How do you translate international experience from an emerging market to a developed market such as North America? Hosted by:See the answer at evisors.com/webinars/webinar/21
    • Questions & Answers Question 2: How does a brand manager role differ from a large consumer packaged goods company vs. a startup company? Hosted by:See the answer at evisors.com/webinars/webinar/21
    • Questions & Answers Question 3: Do you believe the role of brand manager differs within the context of luxury brands? Hosted by:See the answer at evisors.com/webinars/webinar/21
    • Questions & Answers Question 4: Can you provide additional insight towards recruitment within the marketing industry in 2012? Hosted by:See the answer at evisors.com/webinars/webinar/21
    • Questions & Answers Question 5: What types of people are happy or unhappy within a consumer packaged goods environment? Hosted by:See the answer at evisors.com/webinars/webinar/21
    • Thanks for Joining & Good Luck! Book your session with Aaron at www.evisors.com/expert/853 Hosted by:See the rest at evisors.com/webinars/webinar/21