0
Visit
evisors.com
to browse all media and
marketing experts who
can help you with:
• Mock Interviews
• Resumes &Cover
Lett...
Visit us online at www.evisors.com
Careers in New Media & Social
Media Marketing
featuring
Expert: Jelle Drijver, owner of...
Careers in New Media & Social Media Marketing
• About Jelle Drijver
• Why b®other?
• How to benefit from LinkedIn
(both en...
About Jelle Drijver
• EMBA Grad of Nyenrode Business School
– In Breukelen (Between Amsterdam & Utrecht)
Netherlands
– A p...
Visit us online at www.evisors.com
Career Advisors on Demand..com/webinars
Visit us online at www.evisors.com
If a computer is not
connected to the
internet...
i consider it broken.
Career Advisors...
Visit us online at www.evisors.com
• And still lots of entrepreneurs
• Head in the sand PESSIMISTS
Career Advisors on Dema...
Visit us online at www.evisors.com
“A PESSIMIST IS
JUST AN OPTIMIST
THAT IS NOT YET
WELL INFORMED”
Career Advisors on Dema...
Visit us online at www.evisors.com
1996 year summary on Dutch television
Career Advisors on Demand..com/webinars
Visit us online at www.evisors.com
TIME? OR
PRIORITIZING
“If you do what you’ve always did,
You’ll get what you always got...
Visit us online at www.evisors.com
If business comes your way without any effort, don’t bother.
http://youtu.be/x-Pw6j80o3...
Visit us online at www.evisors.com
“If you do what you’ve always did,
You’ll get what you always got”
“when a company does...
Visit us online at www.evisors.com
If you wait to long, competition might catch up with you and win.
http://youtu.be/m3O1e...
Visit us online at www.evisors.com
No matter what age
My Grandma
Career Advisors on Demand..com/webinars
Visit us online at www.evisors.com
Boost your online presense
Career Advisors on Demand..com/webinars
Visit us online at www.evisors.com
Source: MindFlash.com
See the rest at evisors.com/webinars/webinar/63
Visit us online at www.evisors.com
LinkedIn is:
• A business network
•An online map business
cards
•Always up to date
•Ful...
Visit us online at www.evisors.com
Just creating a profile doesn’t do the
trick
See the rest at evisors.com/webinars/webin...
Visit us online at www.evisors.com
•Stay in contact
•Get in contact
•Find peers (groups)
•Stay up 2 date (updates)
•Bring ...
Visit us online at www.evisors.com
LINKEDIN = BUSINESS
See the rest at evisors.com/webinars/webinar/63
Visit us online at www.evisors.com
Don’t annoy people
See the rest at evisors.com/webinars/webinar/63
Visit us online at www.evisors.com
Source: Mashable.com
See the rest at evisors.com/webinars/webinar/63
Visit us online at www.evisors.com
Source: Mashable.com
See the rest at evisors.com/webinars/webinar/63
Source: MindFlash.com
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Source: MindFlash.com
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
•Who know’s who... You can see each others network
•Easy way to send messages to your contacts
•Participate in discussions...
Imagine:
Chef or Owner of a restaurant?
Your brother/friend/colleague?
Visit us online at www.evisors.com
See the rest at ...
1. Make sure your profile is complete (100%)
2. Expand your network
3. Make sure people can find you (and don’t be shy)
Le...
Step 1: Make complete profile (100%)
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Step 1: Make complete profile (100%)
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Choose a
professional photo
Step 1: Make complete profile (100%)
Visit us online at www.evisors.com
See the rest at evisor...
Step 1: Make complete profile (100%)
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Step 1: Make complete profile (100%)
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Step 1: Make complete profile (100%)
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Step 1: Make complete profile (100%)
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Who can see what?
- Relations
- Relations of relations
- People outside your network
What do you have to hide?
Visit us on...
Step 1: Make complete profile (100%)
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Pick a user friendly url to put in your email footer of on your business card
Visit us online at www.evisors.com
See the r...
Skills en Expertise has a less value then recommendations but is still interesting.
Visit us online at www.evisors.com
See...
Who has viewed my profile?
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Step 2: expand your network
example:
Marloes Menger
Visit us online at www.evisors.com
See the rest at evisors.com/webinar...
Expand your network
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Expand your network:
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Expand your network
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Please take the effort to make it personal
Dear Marloes,
I would like to add you to my contacts on Linkedin. If I can help...
Step 3:
Make sure you are visible!
e.g.:
1/100 people in your network has an answer to your problem
30 connections is 0.3 ...
• Be conscious of time
• Don’t become overwhelming
• Use your common sense
• Think before your post
• Everything is “P&P” ...
• What tool there there to minimize the investment of time?
Visit us online at www.evisors.com
See the rest at evisors.com...
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Post to Linked/facebook in stream including preview
Visit us online at www.evisors.com
See the rest at evisors.com/webinar...
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Twitter is just a network event or a crowded bar
80/20
Time
Fast
Monitoring
Visit us online at www.evisors.com
See the res...
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
BOX CAR
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Clicks on your links are tracked
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Clicks on your links are tracked
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Clicks on your links are tracked
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Meassure the reach of your tweet with Tweetreach
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/w...
Meassure the reach of your tweet with Tweetreach
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/w...
PESSIMIST?
Visit us online at www.evisors.com
See the rest at evisors.com/webinars/webinar/63
Visit us online at www.evisors.com
OPTIMISTS
See the rest at evisors.com/webinars/webinar/63
Thanks for Joining & Good Luck!
http://www.evisors.com/expert/2041
Book a One-on-One
Session with Jelle:
Get career coachi...
Questions & Answers
See the rest at evisors.com/webinars/webinar/63
Questions & Answers
Question 1:
What should listeners focus on if they want
to pursue a career in new media?
See the answe...
Questions & Answers
Question 2:
How important is previous experience when
looking for a career in this sector?
See the ans...
Questions & Answers
Question 3:
What is the salary range for a new media
marketing expert?
See the answer at evisors.com/w...
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Careers in New Media and Social Media Marketing

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Transcript of "Careers in New Media and Social Media Marketing"

  1. 1. Visit evisors.com to browse all media and marketing experts who can help you with: • Mock Interviews • Resumes &Cover Letters • Informational Interviews …and more! Career Advisors on Demand..com/webinars
  2. 2. Visit us online at www.evisors.com Careers in New Media & Social Media Marketing featuring Expert: Jelle Drijver, owner of MegaExposure Hosted by: LeeAnn Mutchler Evisors Director of European Business Development Career Advisors on Demand..com/webinars
  3. 3. Careers in New Media & Social Media Marketing • About Jelle Drijver • Why b®other? • How to benefit from LinkedIn (both entrepreneurial and career wise) • Simplify the use and minimize the time. • Tools (monitoring and measuring) Twitter & Hoot Suite • Q&A Career Advisors on Demand..com/webinars
  4. 4. About Jelle Drijver • EMBA Grad of Nyenrode Business School – In Breukelen (Between Amsterdam & Utrecht) Netherlands – A private business school established in 1946 – Ranked the 35th best business school in Europe by the Financial Times. • Owns own company called MegaExposure – Works on freelance consulting projects to help companies improve their online presence – Advises Dutch companies on how to get the most out of Social Media Marketing presence by: • Online branding • Lead generation through inbound marketing • Intro to new online tracking mechanisms Career Advisors on Demand..com/webinars
  5. 5. Visit us online at www.evisors.com Career Advisors on Demand..com/webinars
  6. 6. Visit us online at www.evisors.com If a computer is not connected to the internet... i consider it broken. Career Advisors on Demand..com/webinars
  7. 7. Visit us online at www.evisors.com • And still lots of entrepreneurs • Head in the sand PESSIMISTS Career Advisors on Demand..com/webinars
  8. 8. Visit us online at www.evisors.com “A PESSIMIST IS JUST AN OPTIMIST THAT IS NOT YET WELL INFORMED” Career Advisors on Demand..com/webinars
  9. 9. Visit us online at www.evisors.com 1996 year summary on Dutch television Career Advisors on Demand..com/webinars
  10. 10. Visit us online at www.evisors.com TIME? OR PRIORITIZING “If you do what you’ve always did, You’ll get what you always got” Career Advisors on Demand..com/webinars
  11. 11. Visit us online at www.evisors.com If business comes your way without any effort, don’t bother. http://youtu.be/x-Pw6j80o3A Antelope Hits Tree You Tube Career Advisors on Demand..com/webinars
  12. 12. Visit us online at www.evisors.com “If you do what you’ve always did, You’ll get what you always got” “when a company does what it always did, it will steadily get less then what they’ve always got” TIME? OR PRIORITIZING Career Advisors on Demand..com/webinars
  13. 13. Visit us online at www.evisors.com If you wait to long, competition might catch up with you and win. http://youtu.be/m3O1e2l6yDg Man helps a deer from a Cheetah You Tube Career Advisors on Demand..com/webinars
  14. 14. Visit us online at www.evisors.com No matter what age My Grandma Career Advisors on Demand..com/webinars
  15. 15. Visit us online at www.evisors.com Boost your online presense Career Advisors on Demand..com/webinars
  16. 16. Visit us online at www.evisors.com Source: MindFlash.com See the rest at evisors.com/webinars/webinar/63
  17. 17. Visit us online at www.evisors.com LinkedIn is: • A business network •An online map business cards •Always up to date •Full of advanced search options See the rest at evisors.com/webinars/webinar/63
  18. 18. Visit us online at www.evisors.com Just creating a profile doesn’t do the trick See the rest at evisors.com/webinars/webinar/63
  19. 19. Visit us online at www.evisors.com •Stay in contact •Get in contact •Find peers (groups) •Stay up 2 date (updates) •Bring up 2 date (updates) •Word of Mouse (Recommendations) •Share Presentations •Traffic to website See the rest at evisors.com/webinars/webinar/63
  20. 20. Visit us online at www.evisors.com LINKEDIN = BUSINESS See the rest at evisors.com/webinars/webinar/63
  21. 21. Visit us online at www.evisors.com Don’t annoy people See the rest at evisors.com/webinars/webinar/63
  22. 22. Visit us online at www.evisors.com Source: Mashable.com See the rest at evisors.com/webinars/webinar/63
  23. 23. Visit us online at www.evisors.com Source: Mashable.com See the rest at evisors.com/webinars/webinar/63
  24. 24. Source: MindFlash.com Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  25. 25. Source: MindFlash.com Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  26. 26. •Who know’s who... You can see each others network •Easy way to send messages to your contacts •Participate in discussions, be active in groups •Ask questions •Gain information from your network and group members •Answer questions (credibility). •See who viewed your profile (Settings). •Recommendations (Trust). •If someone is looking for you, you can be found! On LinkedIn: Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  27. 27. Imagine: Chef or Owner of a restaurant? Your brother/friend/colleague? Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  28. 28. 1. Make sure your profile is complete (100%) 2. Expand your network 3. Make sure people can find you (and don’t be shy) Let’s Go!: >!< Don’t add contacts before your profile is complete! Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  29. 29. Step 1: Make complete profile (100%) Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  30. 30. Step 1: Make complete profile (100%) Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  31. 31. Choose a professional photo Step 1: Make complete profile (100%) Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  32. 32. Step 1: Make complete profile (100%) Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  33. 33. Step 1: Make complete profile (100%) Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  34. 34. Step 1: Make complete profile (100%) Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  35. 35. Step 1: Make complete profile (100%) Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  36. 36. Who can see what? - Relations - Relations of relations - People outside your network What do you have to hide? Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  37. 37. Step 1: Make complete profile (100%) Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  38. 38. Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  39. 39. Pick a user friendly url to put in your email footer of on your business card Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  40. 40. Skills en Expertise has a less value then recommendations but is still interesting. Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  41. 41. Who has viewed my profile? Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  42. 42. Step 2: expand your network example: Marloes Menger Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  43. 43. Expand your network Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  44. 44. Expand your network: Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  45. 45. Expand your network Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  46. 46. Please take the effort to make it personal Dear Marloes, I would like to add you to my contacts on Linkedin. If I can help you with anything now or in the future (e.g. by introducing you to someone in my network) let me know, I am most willing to help. Best regards, Jelle Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  47. 47. Step 3: Make sure you are visible! e.g.: 1/100 people in your network has an answer to your problem 30 connections is 0.3 persons (that’s nobody!) 300 connections is 3 pers. - introducing - recommending - answering - buying your services - etc., etc. Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  48. 48. • Be conscious of time • Don’t become overwhelming • Use your common sense • Think before your post • Everything is “P&P” - Public & Permanent Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  49. 49. • What tool there there to minimize the investment of time? Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  50. 50. Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  51. 51. Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  52. 52. Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  53. 53. Post to Linked/facebook in stream including preview Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  54. 54. Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  55. 55. Twitter is just a network event or a crowded bar 80/20 Time Fast Monitoring Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  56. 56. Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  57. 57. BOX CAR Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  58. 58. Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  59. 59. Clicks on your links are tracked Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  60. 60. Clicks on your links are tracked Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  61. 61. Clicks on your links are tracked Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  62. 62. Meassure the reach of your tweet with Tweetreach Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  63. 63. Meassure the reach of your tweet with Tweetreach Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  64. 64. PESSIMIST? Visit us online at www.evisors.com See the rest at evisors.com/webinars/webinar/63
  65. 65. Visit us online at www.evisors.com OPTIMISTS See the rest at evisors.com/webinars/webinar/63
  66. 66. Thanks for Joining & Good Luck! http://www.evisors.com/expert/2041 Book a One-on-One Session with Jelle: Get career coaching focused on: • Sales & Marketing • Social Media Marketing • Startup Marketing …and more! See the rest at evisors.com/webinars/webinar/63
  67. 67. Questions & Answers See the rest at evisors.com/webinars/webinar/63
  68. 68. Questions & Answers Question 1: What should listeners focus on if they want to pursue a career in new media? See the answer at evisors.com/webinars/webinar/63
  69. 69. Questions & Answers Question 2: How important is previous experience when looking for a career in this sector? See the answer at evisors.com/webinars/webinar/63
  70. 70. Questions & Answers Question 3: What is the salary range for a new media marketing expert? See the answer at evisors.com/webinars/webinar/63
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