Welcome to the Evisors Webinar
Visit us online at www.evisors.com
Careers in Marketing & Brand Management
featuring
Aaron ...
Careers in Marketing & Brand Management
About Aaron
Overview of the Industry
How to Research the Industry
What are Firms L...
About Aaron
 Graduate of the Richard Ivey School of Business (MBA ‟08 &
HBA „05)
 Graduated with Distinction, Dean‟s Hon...
Careers in Marketing & Brand Management
About Aaron
Overview of the Industry
How to Research the Industry
What are Firms L...
Overview of the Marketing & Brand
Management Industry
Traditional
(Brand Management)
Consumer Packaged
Goods (CPG)
Food/Pe...
Overview of the Marketing & Brand
Management Industry
Tier 1 CPGs
• P&G
• Unilever
• L‟Oréal
• Kimberly-Clark
• J&J
• Kraf...
Careers in Marketing & Brand Management
About Aaron
Overview of the Industry
How to Research the Industry
What are Firms L...
How to Research the Industry
• Company websites
• Vault Guides
– Career Guide to Marketing & Brand Management
• Career Ser...
Careers in Marketing & Brand Management
About Aaron
Overview of the Industry
How to Research the Industry
What are Firms L...
What are Firms Looking For?
Running a Business Building a Brand
Leading a Team
• Innovation & Creativity
• Problem Solving...
Careers in Marketing & Brand Management
About Aaron
Overview of the Industry
How to Research the Industry
What are Firms L...
What to Expect During the Recruiting
Process
• Information sessions
– Differentiation is key! How will you stand out & be
...
Careers in Marketing & Brand Management
About Aaron
Overview of the Industry
How to Research the Industry
What are Firms L...
What to Expect in the Interview
In Marketing interviews, you should expect:
1. Behavioural Questions
– Tell me about a tim...
What to Expect in the Interview
• 1st Rounds on Campus
– Generally behavioural focused, some case-based
– 30-45 mins
• 2nd...
Careers in Marketing & Brand Management
About Aaron
Overview of the Industry
How to Research the Industry
What are Firms L...
Questions & Answers
Question 1:
Which specific internships/project work
would best strengthen an application into
marketin...
Questions & Answers
Question 2:
What is the difference between a brand
manager and an assistant brand manager?
Hosted by:S...
Questions & Answers
Question 3:
What is the difference between a brand
manager and a sales manager?
Hosted by:See the answ...
Questions & Answers
Question 4:
What is the future of brand management in
Asia?
Hosted by:See the answer at evisors.com/we...
Questions & Answers
Question 5:
What advice would you give to those
switching into brand management without a
marketing ba...
Questions & Answers
Question 6:
What are the differences and similarities
between telecommunications and retail
marketing?...
Thanks for Joining & Good Luck!
Book your session with Aaron at
www.evisors.com/expert/853
Hosted by:See the rest at eviso...
Upcoming SlideShare
Loading in …5
×

Branded for Life: Careers in Brand Management

337 views

Published on

Published in: Career, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
337
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Branded for Life: Careers in Brand Management

  1. 1. Welcome to the Evisors Webinar Visit us online at www.evisors.com Careers in Marketing & Brand Management featuring Aaron Minocha Hosted by: Career Advisors on Demand..com/webinars
  2. 2. Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by: Career Advisors on Demand..com/webinars
  3. 3. About Aaron  Graduate of the Richard Ivey School of Business (MBA ‟08 & HBA „05)  Graduated with Distinction, Dean‟s Honour List  2008-Present: Marketing Manager at General Mills, Inc.  2005-2007: Marketing Coordinator, Indigo Books & Music Inc.  2005 (Internship): Direct Marketing Coordinator, RIM  Consults on Evisors for careers in marketing, admissions and business plan development  Veritas Elite Test Preparation MBA Admissions Consultant  Avid tennis player, music buff, reality TV fan, Starbucks-goer Hosted by: Career Advisors on Demand..com/webinars
  4. 4. Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by: Career Advisors on Demand..com/webinars
  5. 5. Overview of the Marketing & Brand Management Industry Traditional (Brand Management) Consumer Packaged Goods (CPG) Food/Personal Care/ Home/Pharma Non-Traditional (Marketing) Retail, Tech, Advertis ing, Media, Digital Hosted by: Career Advisors on Demand..com/webinars
  6. 6. Overview of the Marketing & Brand Management Industry Tier 1 CPGs • P&G • Unilever • L‟Oréal • Kimberly-Clark • J&J • Kraft • Nestlé • General Mills • PepsiCo • Coca-Cola Tier 2 CPGs • Colgate-Palmolive • Reckitt Benckiser • SC Johnson • Hershey • Clorox • Kellogg‟s • Con Agra • Mars • Campbell‟s • Anheuser-Busch InBev Hosted by: Career Advisors on Demand..com/webinars
  7. 7. Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by: Career Advisors on Demand..com/webinars
  8. 8. How to Research the Industry • Company websites • Vault Guides – Career Guide to Marketing & Brand Management • Career Services and Clubs • Firm Meetings & Informational Interviews • Case Competitions & Simulations • Industry Conferences & Networking • Media Sources – Advertising Age – Local Marketing Publications Hosted by: Career Advisors on Demand..com/webinars
  9. 9. Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by:See the rest at evisors.com/webinars/webinar/40
  10. 10. What are Firms Looking For? Running a Business Building a Brand Leading a Team • Innovation & Creativity • Problem Solving & Analytics • Building Things from Scratch • Consumer & Marketing Savvy • Project Management • Initiative • Passion Hosted by:See the rest at evisors.com/webinars/webinar/40
  11. 11. Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by:See the rest at evisors.com/webinars/webinar/40
  12. 12. What to Expect During the Recruiting Process • Information sessions – Differentiation is key! How will you stand out & be remembered? • On campus workshops – Resume writing, interview prep, mock interviews • Networking – Business cards, thank-you notes, coffee chats Note: Really varies by campus. Some campuses feature well-established relationships and methodical recruiting processes. Others require a more bottom-up network-focused job search. Hosted by:See the rest at evisors.com/webinars/webinar/40
  13. 13. Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by:See the rest at evisors.com/webinars/webinar/40
  14. 14. What to Expect in the Interview In Marketing interviews, you should expect: 1. Behavioural Questions – Tell me about a time… – Describe a situation when… – Demonstrate that you have the key competencies required – Use the CAR method (Context, Action, Result) 2. Case-based Questions – Not the same as “case-based” questions in consulting – Common topics: brand positioning, market entry, line extensions, pricing, packaging Hosted by:See the rest at evisors.com/webinars/webinar/40
  15. 15. What to Expect in the Interview • 1st Rounds on Campus – Generally behavioural focused, some case-based – 30-45 mins • 2nd Rounds at Firm – Multiple interviews over course of a day, 30-45 mins – Each interview focuses on specific skills & competencies – Mix of behavioural & case-based questions • Some companies may have additional rounds of screening including aptitude style tests, varies by firm Hosted by:See the rest at evisors.com/webinars/webinar/40
  16. 16. Careers in Marketing & Brand Management About Aaron Overview of the Industry How to Research the Industry What are Firms Looking For? What to Expect in the Recruiting Process What to Expect in the Interview Q&A Hosted by:See the rest at evisors.com/webinars/webinar/40
  17. 17. Questions & Answers Question 1: Which specific internships/project work would best strengthen an application into marketing? Hosted by:See the answer at evisors.com/webinars/webinar/40
  18. 18. Questions & Answers Question 2: What is the difference between a brand manager and an assistant brand manager? Hosted by:See the answer at evisors.com/webinars/webinar/40
  19. 19. Questions & Answers Question 3: What is the difference between a brand manager and a sales manager? Hosted by:See the answer at evisors.com/webinars/webinar/40
  20. 20. Questions & Answers Question 4: What is the future of brand management in Asia? Hosted by:See the answer at evisors.com/webinars/webinar/40
  21. 21. Questions & Answers Question 5: What advice would you give to those switching into brand management without a marketing background? Hosted by:See the answer at evisors.com/webinars/webinar/40
  22. 22. Questions & Answers Question 6: What are the differences and similarities between telecommunications and retail marketing? Hosted by:See the answer at evisors.com/webinars/webinar/40
  23. 23. Thanks for Joining & Good Luck! Book your session with Aaron at www.evisors.com/expert/853 Hosted by:See the rest at evisors.com/webinars/webinar/40

×