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Careers in Marketing

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  • 1. Welcome to the Evisors Webinar Visit us online at www.evisors.com Careers in Marketing featuring Nicholas de Wolff Hosted by: Career Advisors on Demand..com/webinars
  • 2. Careers in Marketing I. About Nicholas II. Overview of the Industry III. How to Research the Industry IV. Attributes of a Good Marketer V. What are Firms Looking For? VI. What to Expect in the Interview VII.Q&A Hosted by: Career Advisors on Demand..com/webinars
  • 3. About Nicholas • Founder of Nicholas de Wolff & Associates, a strategic consultancy • Previous roles include: – Chief Marketing Officer at Thomson/Technicolor – Vice President and Chief Strategist at Dream Theater Inc. • 20+ years of experience across the marketing industry Hosted by: Career Advisors on Demand..com/webinars
  • 4. Careers in Marketing I. About Nicholas II. Overview of the Industry III. How to Research the Industry IV. Attributes of a Good Marketer V. What are Firms Looking For? VI. What to Expect in the Interview VII.Q&A Hosted by: Career Advisors on Demand..com/webinars
  • 5. Overview of the Industry • Is Marketing an industry? • Perception, reality, and potential • The current paradigm shift Hosted by: Career Advisors on Demand..com/webinars
  • 6. Careers in Marketing I. About Nicholas II. Overview of the Industry III.How to Research the Industry IV. Attributes of a Good Marketer V. What are Firms Looking For? VI. What to Expect in the Interview VII.Q&A Hosted by: Career Advisors on Demand..com/webinars
  • 7. How to Research the Industry • Events • LinkedIn • Google Alerts • Quora • Facebook • Crunch Base • Sector publications • Non-sector success stories Hosted by: Career Advisors on Demand..com/webinars
  • 8. Careers in Marketing I. About Nicholas II. Overview of the Industry III. How to Research the Industry IV.Attributes of a Good Marketer V. What are Firms Looking For? VI. What to Expect in the Interview VII.Q&A Hosted by:See the rest at evisors.com/webinars/webinar/7
  • 9. Attributes of a Good Marketer • Foresight • Independence • Self-everything • Hindsight • Awareness • Narrative • Discernment • Confidence • Humility • Intelligence • Passion • Sense of Humor Hosted by:See the rest at evisors.com/webinars/webinar/7
  • 10. Careers in Marketing I. About Nicholas II. Overview of the Industry III. How to Research the Industry IV. Attributes of a Good Marketer V. What are Firms Looking For? VI. What to Expect in the Interview VII.Q&A Hosted by:See the rest at evisors.com/webinars/webinar/7
  • 11. What are Firms Looking For? • Answers to questions they have not yet formulated • Increased revenues • More clients/customers • Stronger visibility • Increased market share • Security • Comfort • Growth potential Hosted by:See the rest at evisors.com/webinars/webinar/7
  • 12. Careers in Marketing I. About Nicholas II. Overview of the Industry III. How to Research the Industry IV. Attributes of a Good Marketer V. What are Firms Looking For? VI.What to Expect in the Interview VII.Q&A Hosted by:See the rest at evisors.com/webinars/webinar/7
  • 13. What to Expect in the Interview • Identity Challenge • Judgment • Questions • Opportunities • Frustration • Disconnection Hosted by:See the rest at evisors.com/webinars/webinar/7
  • 14. Careers in Marketing I. About Nicholas II. Overview of the Industry III. How to Research the Industry IV. Attributes of a Good Marketer V. What are Firms Looking For? VI. What to Expect in the Interview VII.Q&A Hosted by:See the rest at evisors.com/webinars/webinar/7
  • 15. Q&A Hosted by:See the rest at evisors.com/webinars/webinar/7
  • 16. Questions & Answers Question 1: What are the tips/tricks in positioning yourself to companies as an international student? Hosted by:See the answer at evisors.com/webinars/webinar/7
  • 17. Questions & Answers Question 2: Have the qualities of a marketer changed or are they the same compared to 10 years ago? Hosted by:See the answer at evisors.com/webinars/webinar/7
  • 18. Questions & Answers Question 3: What should I focus on within college if I want to make myself more attractive for a marketing role? Hosted by:See the answer at evisors.com/webinars/webinar/7
  • 19. Questions & Answers Question 4: Looking at your career over the past 20 years, what has interested you the most in pursuing a career in marketing? Hosted by:See the answer at evisors.com/webinars/webinar/7
  • 20. Thanks for Joining! Book your session with Nicholas at www.evisors.com/expert/788 Hosted by:See the rest at evisors.com/webinars/webinar/7

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