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Web2.0 Case Studies - application at work; filling in the jigsaw

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    Notes on slide 1

    Activity – get participants to line up along front of room where they place them selves on spectrum

    It’s well known that the Rudd campaign was the first federal election campaign to use social media effectively. The year was 2007 and the slogan Kevin 07 rang thick. Not just through old media but online as well. Obviously this wasn’t the first time the internet had been used to help reach potential voters. Websites, blogs and display advertising have all been used in the last few campaigns. I remember seeing banner ads for Howard’s campaign as far back as 1996 when he took on the then encumbent Labor party. The difference in 2007 was that the dialogue changed. It went from being one way communication to a conversation that listened to and engaged with the voting public. It also quite likely won them the election. There was a huge swing towards Labor much of it coming from young, first time voters. Who obviously felt engaged by a party and potential prime minister who was willing to listen.

    Chris Huges, co-founder of Facebook, left the company to develop Obamas online and social media marketing architechtureSocial media had a significant impact e.g. YouTube Obama had >300 000 more hits/viewers than McCain didPost – election:Weekly addresses to the nation with YouTube / AOL / Yahoo / MSNWhitehouse BlogFlickrTwitter2 way dialogue – more voters than have ever voted, won Republican seat etc

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    Web2.0 Case Studies - application at work; filling in the jigsaw - Presentation Transcript

    1. Web 2.0 (web two-point-oh)
      Case studies in the work place: putting the pieces into the jigsaw
      http://www.spokesmanreview.com/stories/2005/jun/2/suitcase.jpg
      Sue Hickton
      Professional Development
    2. Novice Web 2.0-er
      Expert Web 2.0-er
      http://newsday.image2.trb.com/nynews/media/photo/2008-04/37888347.jpg
      http://dascoop.files.wordpress.com/2008/04/tiger_woods1.jpg
    3. http://geekandpoke.typepad.com/geekandpoke
    4. http://www.studyguide.org/suitcase.jpg
    5. http://upload.wikimedia.org/wikipedia/commons/8/85/Australian-Election-2007.jpg
    6. Was it a successful strategy?
    7. http://www.classicluggage.com/SABCountrymanSoftSuitcaseClosedTrans.gif
    8. Enterprise 2.0
    9. http://geekandpoke.typepad.com/geekandpoke/enterprise_20/
    10. http://www.mixedplateblog.com/wp-content/uploads/2006/09/Orange%20Riveted%20Suitcase-Small-Paper-Source.jpg
    11. Intellipedia
      "the key is risk management, not risk avoidance."
      "Intellipedia. It's been written up. It's the Wikipedia on a classified network, with one very important difference: it's not anonymous.
      We want people to establish a reputation.
      If you're really good, we want people to know you're good.
      If you're making contributions, we want that known.
      If you're an idiot, we want that known too."
      Thomas Fingar, Deputy Director of National Intelligence for Analysis
      http://ginacobb.typepad.com/gina_cobb/images/2007/04/29/september_11_burning.jpg
    12. http://www.pursepage.com/wp-content/uploads/2008/01/dolce-and-gabbana-black-leopard-canvas-rolling-suitcase.jpg
    14. www.onshi.com/wp-content/uploads/2008/08/wordle11.png
      nexus
      learning 2.0
      http://media.appappeal.com/cloud/web-2.0-tag-cloud-4.png
    20. http://geekandpoke.typepad.com/geekandpoke
    21. Sue Hickton
      Twitter http://twitter.com/EvilSue
      Flickr http://flickr.com/photos/fishgirl7
      del.icio.us http://delicious.com/fishgirl
      Blog http://profdevelopment.edublogs.org
      Slideshare : EvilSue or Sue Hickton
      YouTube: Sue Hickton
      LinkedIn: Sue Hickton
    22. Comics from [http://geekandpoke.typepad.com] CC License
      • Slide 3 http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef01156ffc8c27970c-pi
      • Slide 9 http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef0111685bdbcb970c-pi
      • Slide 20 http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef011570e61a5a970b-pi
      Pictures from flickr CC License
      • Slide 15 http://www.flickr.com/photos/lynetter/653541864/
      • Slide 16 http://www.flickr.com/photos/lynetter/149268694/
      • Slide 17 http://www.flickr.com/photos/lynetter/421323707/
      • Slide 18 http://www.flickr.com/photos/lynetter/542472955/
      • Slide 19 http://www.flickr.com/photos/pigatto/332193181/

    + EvilSueEvilSue, 5 months ago

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