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Web2.0 Case Studies - application at work; filling in the jigsaw
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Web2.0 Case Studies - application at work; filling in the jigsaw

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A short presentation to ECU library staff, Monday 22 June 2009. Looking at a variety of case studies of the application of Web2.0 in a real life, work context.

A short presentation to ECU library staff, Monday 22 June 2009. Looking at a variety of case studies of the application of Web2.0 in a real life, work context.

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  • Activity – get participants to line up along front of room where they place them selves on spectrum
  • It’s well known that the Rudd campaign was the first federal election campaign to use social media effectively. The year was 2007 and the slogan Kevin 07 rang thick. Not just through old media but online as well. Obviously this wasn’t the first time the internet had been used to help reach potential voters. Websites, blogs and display advertising have all been used in the last few campaigns. I remember seeing banner ads for Howard’s campaign as far back as 1996 when he took on the then encumbent Labor party. The difference in 2007 was that the dialogue changed. It went from being one way communication to a conversation that listened to and engaged with the voting public. It also quite likely won them the election. There was a huge swing towards Labor much of it coming from young, first time voters. Who obviously felt engaged by a party and potential prime minister who was willing to listen.
  • Chris Huges, co-founder of Facebook, left the company to develop Obamas online and social media marketing architechtureSocial media had a significant impact e.g. YouTube Obama had >300 000 more hits/viewers than McCain didPost – election:Weekly addresses to the nation with YouTube / AOL / Yahoo / MSNWhitehouse BlogFlickrTwitter2 way dialogue – more voters than have ever voted, won Republican seat etc


  • 1. Web 2.0 (web two-point-oh)
    Case studies in the work place: putting the pieces into the jigsaw
    Sue Hickton
    Professional Development
  • 2. Novice Web 2.0-er
    Expert Web 2.0-er
  • 3. http://geekandpoke.typepad.com/geekandpoke
  • 4. http://www.studyguide.org/suitcase.jpg
  • 5. http://upload.wikimedia.org/wikipedia/commons/8/85/Australian-Election-2007.jpg
  • 6. Was it a successful strategy?
  • 7. http://www.classicluggage.com/SABCountrymanSoftSuitcaseClosedTrans.gif
  • 8. Enterprise 2.0
  • 9. http://geekandpoke.typepad.com/geekandpoke/enterprise_20/
  • 10. http://www.mixedplateblog.com/wp-content/uploads/2006/09/Orange%20Riveted%20Suitcase-Small-Paper-Source.jpg
  • 11. Intellipedia
    "the key is risk management, not risk avoidance."
    "Intellipedia. It's been written up. It's the Wikipedia on a classified network, with one very important difference: it's not anonymous.
    We want people to establish a reputation.
    If you're really good, we want people to know you're good.
    If you're making contributions, we want that known.
    If you're an idiot, we want that known too."
    Thomas Fingar, Deputy Director of National Intelligence for Analysis
  • 12. http://www.pursepage.com/wp-content/uploads/2008/01/dolce-and-gabbana-black-leopard-canvas-rolling-suitcase.jpg
  • 13.
  • 14. www.onshi.com/wp-content/uploads/2008/08/wordle11.png
    learning 2.0
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. http://geekandpoke.typepad.com/geekandpoke
  • 21. Sue Hickton
    Twitter http://twitter.com/EvilSue
    Flickr http://flickr.com/photos/fishgirl7
    del.icio.us http://delicious.com/fishgirl
    Blog http://profdevelopment.edublogs.org
    Slideshare : EvilSue or Sue Hickton
    YouTube: Sue Hickton
    LinkedIn: Sue Hickton
  • 22. Comics from [http://geekandpoke.typepad.com] CC License
    • Slide 3 http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef01156ffc8c27970c-pi
    • 23. Slide 9 http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef0111685bdbcb970c-pi
    • 24. Slide 20 http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef011570e61a5a970b-pi
    Pictures from flickr CC License
    • Slide 15 http://www.flickr.com/photos/lynetter/653541864/
    • 25. Slide 16 http://www.flickr.com/photos/lynetter/149268694/
    • 26. Slide 17 http://www.flickr.com/photos/lynetter/421323707/
    • 27. Slide 18 http://www.flickr.com/photos/lynetter/542472955/
    • 28. Slide 19 http://www.flickr.com/photos/pigatto/332193181/