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Social Media and Health Evidence Promotion


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Social Media and Health Evidence Promotion. …

Social Media and Health Evidence Promotion.

Presented by Sharon Manson Singer. Health Summit on Sustainable Health and Health Care. Sponsored by the Conference Board of Canada. October 31, 2012.

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  • 1. Sharon Manson Singer, PhD EvidenceNetwork.caProfessor, School of Public Policy Simon Fraser University October 31, 2012
  • 2. links journalists withhealth policy experts to provide access tocredible, evidence-based information.
  • 3. is a non-partisan, web-based project funded by the CanadianInstitutes of Health Research and the ManitobaHealth Research Council to make thelatest evidence on controversial health policyissues available to the media.
  • 4. The Canadian Health Accord is scheduled for renegotiation in2014. Canadians will have to make decisions about many complexhealth policy issues, including; Aging population impact Rising drug costs Health care accessibility Private sector financing/delivery User fees Sustainability of the healthcare system Mental health Diabetes Pharmaceutical Policy is committed to working with the media tobuild a healthy dialogue around Canadian healthcare.
  • 5.  Recruit experts in health policy focusing on the nine topics – approximately 70 Experts Currently setting up an International Panel to provide comparative analyses which will be approximately 30 – 40 Experts Get excellent advice from Independent Media Advisory Board Participate in Conferences, Webinars, Broadcast News to promote and discuss
  • 6.  Work directly with Journalists to talk about Evidence and how to be more discerning of what is being claimed Work directly and individually with Health Experts to help them write 750 word op-eds Use a communication professional to liaise with Press and review op-eds for readability
  • 7.  Over 80 op-eds published in 300 major dailies since April 2011 Over 700 reprints in smaller community dailies Built a Twitter following – most important venue of communication with over 2300 followers, mostly journalists and health policy experts Facebook - <135 followers mostly health care professionals Linked In which we use to promote our op-eds and start discussions Built partnerships with a variety of news media outlets and like-minded organizations Built a reputation for non-partisan, expert advice that is credible and evidence-based and peer reviewed
  • 8.  6000 page views in July 2012 4500 page views in August 2012, traditionally the lowest use month of the year 5500 page views in September 2012 For these months,Reddit is top, Globe and Mail, Wikipedia, University Affairs, Pinterest and Huffington Post are the biggest referral sites to
  • 9.  Primary users of Social Media are Journalists who use SM to promote their own work Younger demographic who were first adopters Now reaching across all demographics Increasing use of Social Media in Health and Health Care - new forms of patient care being developed. See “Hello Health” in NYC, a clinic that delivers video-based conferencing and Tweets.
  • 10.  ain/Articles/9735.aspx accessed October 24, 2012. “Infographic: 7 steps for health care social media success. Check out this cheat sheet when planning your strategy.” By Ann Tracy Mueller Posted: October 24, 2012
  • 11. • • Sharon Manson Singer, PhD • Noralou Roos, CM, PhD Follow us on Twitter Join our LinkedIn Group Like us on Facebook (Search for Follow us on Pinterest Subscribe to our YouTube Channel Engage with us on Reddit