Social Media and Health Evidence Promotion

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Social Media and Health Evidence Promotion. …

Social Media and Health Evidence Promotion.

Presented by Sharon Manson Singer. Health Summit on Sustainable Health and Health Care. Sponsored by the Conference Board of Canada. October 31, 2012.

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  • 1. Sharon Manson Singer, PhD EvidenceNetwork.caProfessor, School of Public Policy Simon Fraser University October 31, 2012
  • 2. EvidenceNetwork.ca links journalists withhealth policy experts to provide access tocredible, evidence-based information.
  • 3. EvidenceNetwork.ca is a non-partisan, web-based project funded by the CanadianInstitutes of Health Research and the ManitobaHealth Research Council to make thelatest evidence on controversial health policyissues available to the media.
  • 4. The Canadian Health Accord is scheduled for renegotiation in2014. Canadians will have to make decisions about many complexhealth policy issues, including; Aging population impact Rising drug costs Health care accessibility Private sector financing/delivery User fees Sustainability of the healthcare system Mental health Diabetes Pharmaceutical Policy issuesEvidenceNetwork.ca is committed to working with the media tobuild a healthy dialogue around Canadian healthcare.
  • 5.  Recruit experts in health policy focusing on the nine topics – approximately 70 Experts Currently setting up an International Panel to provide comparative analyses which will be approximately 30 – 40 Experts Get excellent advice from Independent Media Advisory Board Participate in Conferences, Webinars, Broadcast News to promote and discuss EN.ca
  • 6.  Work directly with Journalists to talk about Evidence and how to be more discerning of what is being claimed Work directly and individually with Health Experts to help them write 750 word op-eds Use a communication professional to liaise with Press and review op-eds for readability
  • 7.  Over 80 op-eds published in 300 major dailies since April 2011 Over 700 reprints in smaller community dailies Built a Twitter following – most important venue of communication with over 2300 followers, mostly journalists and health policy experts Facebook - <135 followers mostly health care professionals Linked In which we use to promote our op-eds and start discussions Built partnerships with a variety of news media outlets and like-minded organizations Built a reputation for non-partisan, expert advice that is credible and evidence-based and peer reviewed
  • 8.  6000 page views in July 2012 4500 page views in August 2012, traditionally the lowest use month of the year 5500 page views in September 2012 For these months,Reddit is top, Globe and Mail, Wikipedia, University Affairs, Pinterest and Huffington Post are the biggest referral sites to EvidenceNetwork.ca.
  • 9.  Primary users of Social Media are Journalists who use SM to promote their own work Younger demographic who were first adopters Now reaching across all demographics Increasing use of Social Media in Health and Health Care - new forms of patient care being developed. See “Hello Health” in NYC, a clinic that delivers video-based conferencing and Tweets.
  • 10.  http://www.healthcarecommunication.com/M ain/Articles/9735.aspx accessed October 24, 2012. “Infographic: 7 steps for health care social media success. Check out this cheat sheet when planning your strategy.” By Ann Tracy Mueller Posted: October 24, 2012
  • 11. • www.EvidenceNetwork.ca • Sharon Manson Singer, PhD smansonsinger@gmail.com • Noralou Roos, CM, PhD noralou_Roos@cpe.umanitoba.ca Follow us on Twitter Join our LinkedIn Group Like us on Facebook http://twitter.com/EvidenceNetwork (Search for EvidenceNetwork.ca) http://www.facebook.com/EvidenceNetwork.ca Follow us on Pinterest Subscribe to our YouTube Channel Engage with us on Reddithttp://pinterest.com/evidencenetwork/ http://www.youtube.com/user/EvidenceNetwork/videos http://www.reddit.com/user/EvidenceNetwork1/