Дмитрий Малеев-Мобильная Геймификация или как вырабатывать-привычки
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Дмитрий Малеев-Мобильная Геймификация или как вырабатывать-привычки

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Дмитрий Малеев-Мобильная Геймификация или как вырабатывать-привычки Дмитрий Малеев-Мобильная Геймификация или как вырабатывать-привычки Presentation Transcript

  • My Gamer CVPosi%on:  Hardcore  gamerExperience:  almost  20  years.Pla/orms:  PC,  Consoles,  MobileMain  pla/orm:  Xbox,  PCDisappointment:No  salary  for  gaming
  • Before  of  all  for  game  devs…
  • What  MoCvates   People?
  • What about games?
  • Games better than sex!P.S: Я не задрот:)
  • What is Gamification?“Gamifica(on  is  the  use  of  game  design  techniques,  game  thinking  and  game  mechanics  to  enhance  non-­‐game  contexts.”   ©Wiki
  • Example?
  • Example.
  • Gamification is:• Listening to what games can teach us• Learning from game design• Appreciating FUN!
  • It  works  because…• Our Brain likes rewards!• Our Brain likes to solve issues!• Our Brain likes to get surprises!• Generation Y-Z-AO...
  • It’s all about Engagement
  • Mobile Gamification
  • Average human attention span in gameplay 12 minute
  • Implication for mobile apps? 12 minute 5 seconds
  • Features curve
  • Game Mechanics• Leader boards• Badges• Contests• Challenges• Achievements• Social Graph• Location based
  • Tell the Story!
  • And one more...
  • Where to start?