My first impression:   HTC EVO 4G versus HTC EVO 3D        http://www.everybodyscritic.com                @EverybdysCritic
The Setup:  Engadget posted an article asking, “What would you  change about the HTC EVO 3D?” Not owning the  phone, I wan...
I started by doing some  digging on HTC’s site             http://www.everybodyscritic.com | @EverybdysCritic
HTC’s homepage is clean and readable If you are visiting HTC’s site, you probably know they make phones. The menu is clear...
HTC’s homepage is clean and readable     If you are visiting HTC’s site, you probably know they make phones. The menu is c...
HTC’s homepage is clean and readable     If you are visiting HTC’s site, you probably know they make phones. The menu is c...
HTC’s homepage is clean and readable     If you are visiting HTC’s site, you probably know they make phones. The menu is c...
The user clicks Phones…                          http://www.everybodyscritic.com | @EverybdysCritic
The user clicks Phones…          … and has   7 pages worth      to sift through                              http://www.ev...
The user clicks Phones…                            … and has   7 pages worth      to sift through  Filters are nice but I ...
The user clicks Phones…                            … and has   7 pages worth      to sift through  Filters are nice but I ...
The user clicks Phones…                            … and has   7 pages worth      to sift through  Filters are nice but I ...
The user clicks Phones…                            … and has   7 pages worth      to sift through  Filters are nice but I ...
What was I doing?          http://www.everybodyscritic.com | @EverybdysCritic
Oh yeah, EVO vs EVO 3D            http://www.everybodyscritic.com | @EverybdysCritic
HTC has a compare wizard… cool      Navigating the wizard is straightforward, albeit cumbersome feeling                   ...
More compare…                1                      2. Hit “Add to Compare”                      (Is compare being used   ...
And more compare…               1                                                     3                                   ...
Ready to move on?                1                                                     3                                  ...
The moment of truth                      http://www.everybodyscritic.com | @EverybdysCritic
The moment of truth       For the record, I did not cut this screenshot off early                                         ...
As a consumer, I wouldlook at this and think…             http://www.everybodyscritic.com | @EverybdysCritic
The moment of truth  Processor means speed,  and bigger GHz = more speed, so, EVO 3D has .2           more                ...
The moment of truth  Processor means speed,  and bigger GHz = more speed, so, EVO 3D has .2           more                ...
The moment of truth  Processor means speed,  and bigger GHz = more speed, so, EVO 3D has .2           more                ...
The moment of truth  Processor means speed,  and bigger GHz = more speed, so, EVO 3D has .2           more                ...
The moment of truth      Processor means speed,      and bigger GHz = more     speed, so, EVO 3D has .2               more...
What about…      http://www.everybodyscritic.com | @EverybdysCritic
What about…Speaker- phone           http://www.everybodyscritic.com | @EverybdysCritic
What about…Speaker-   Preloaded phone       Apps                       http://www.everybodyscritic.com | @EverybdysCritic
What about…Speaker-   Preloaded                                Pricing phone       Apps                       http://www.e...
What about…Speaker-   Preloaded                                Pricing phone       Apps                                Rel...
What about…Speaker-            Preloaded                                                Pricing phone                Apps ...
Just in case you run a   compare, leave thewindow open for a while, and hit BACK on your       browser…             http:/...
You find out that HTC’s website is… Alive!?The scary part about this is that after someone conceived of using this workflo...
What have we learned?            http://www.everybodyscritic.com | @EverybdysCritic
HTC’s strategy?  Build phones that are all pretty similar;  overwhelm consumers with choice; hope  they pick our phone at ...
What about the EVO vs    the EVO 3D?            http://www.everybodyscritic.com | @EverybdysCritic
The Conclusion:  If HTC can’t tell me the differences on their  own site in a clear manner, I don’t really care.          ...
Want more?  http://www.everybodyscritic.com          @EverybdysCritic
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HTC EVO vs HTC EVO 3D

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Engadget posted an article asking, “What would you change about the HTC EVO 3D?” Not owning the phone, I wanted to look it up and compare the “3D” to the first generation EVO to see what HTC had to say about it.

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Transcript of "HTC EVO vs HTC EVO 3D"

  1. 1. My first impression: HTC EVO 4G versus HTC EVO 3D http://www.everybodyscritic.com @EverybdysCritic
  2. 2. The Setup: Engadget posted an article asking, “What would you change about the HTC EVO 3D?” Not owning the phone, I wanted to look it up and compare the “3D” to the first generation EVO to see what HTC had to say about it. http://www.everybodyscritic.com | @EverybdysCritic
  3. 3. I started by doing some digging on HTC’s site http://www.everybodyscritic.com | @EverybdysCritic
  4. 4. HTC’s homepage is clean and readable If you are visiting HTC’s site, you probably know they make phones. The menu is clear and directs the user to click through rather than inundate him with sub-menus. http://www.everybodyscritic.com | @EverybdysCritic
  5. 5. HTC’s homepage is clean and readable If you are visiting HTC’s site, you probably know they make phones. The menu is clear and directs the user to click through rather than inundate him with sub-menus.The slogan is genius and stands out nicely http://www.everybodyscritic.com | @EverybdysCritic
  6. 6. HTC’s homepage is clean and readable If you are visiting HTC’s site, you probably know they make phones. The menu is clear and directs the user to click through rather than inundate him with sub-menus.The slogan is genius and stands out nicely Mousing over Phones leaves just one sub- option http://www.everybodyscritic.com | @EverybdysCritic
  7. 7. HTC’s homepage is clean and readable If you are visiting HTC’s site, you probably know they make phones. The menu is clear and directs the user to click through rather than inundate him with sub-menus.The slogan is genius and stands out nicely Mousing over Phones leaves just one sub- option The slideshow is direct – one button per slide http://www.everybodyscritic.com | @EverybdysCritic
  8. 8. The user clicks Phones… http://www.everybodyscritic.com | @EverybdysCritic
  9. 9. The user clicks Phones… … and has 7 pages worth to sift through http://www.everybodyscritic.com|| @EverybdysCritic http://www.everybodyscritic.com @EverybdysCritic
  10. 10. The user clicks Phones… … and has 7 pages worth to sift through Filters are nice but I haven’t committed the carrier-phone relationships to memory http://www.everybodyscritic.com|| @EverybdysCritic http://www.everybodyscritic.com @EverybdysCritic
  11. 11. The user clicks Phones… … and has 7 pages worth to sift through Filters are nice but I haven’t committed the carrier-phone Should I just browse relationships to memory Amazon.com because at least they have reviews? http://www.everybodyscritic.com|| @EverybdysCritic http://www.everybodyscritic.com @EverybdysCritic
  12. 12. The user clicks Phones… … and has 7 pages worth to sift through Filters are nice but I haven’t committed the carrier-phone Should I just browse relationships to memory Amazon.com because at least they have reviews? Why does HTC have a BlackBerry? http://www.everybodyscritic.com|| @EverybdysCritic http://www.everybodyscritic.com @EverybdysCritic
  13. 13. The user clicks Phones… … and has 7 pages worth to sift through Filters are nice but I haven’t committed the carrier-phone Should I just browse relationships to memory Amazon.com because at least they have reviews? I see 2 Wildfire phones… why Why does HTC does color make have a for a different BlackBerry? phone? http://www.everybodyscritic.com|| @EverybdysCritic http://www.everybodyscritic.com @EverybdysCritic
  14. 14. What was I doing? http://www.everybodyscritic.com | @EverybdysCritic
  15. 15. Oh yeah, EVO vs EVO 3D http://www.everybodyscritic.com | @EverybdysCritic
  16. 16. HTC has a compare wizard… cool Navigating the wizard is straightforward, albeit cumbersome feeling 1 1. Find the phone in the giant list http://www.everybodyscritic.com | @EverybdysCritic
  17. 17. More compare… 1 2. Hit “Add to Compare” (Is compare being used as a verb or noun here? Who cares!) 2 http://www.everybodyscritic.com | @EverybdysCritic
  18. 18. And more compare… 1 3 5 4 3. Find your next phone 4. Add to compare 5. Hit Compare (!) 2 http://www.everybodyscritic.com | @EverybdysCritic
  19. 19. Ready to move on? 1 3 5 4 Yeah! I’m ready! 2 http://www.everybodyscritic.com | @EverybdysCritic
  20. 20. The moment of truth http://www.everybodyscritic.com | @EverybdysCritic
  21. 21. The moment of truth For the record, I did not cut this screenshot off early http://www.everybodyscritic.com | @EverybdysCritic
  22. 22. As a consumer, I wouldlook at this and think… http://www.everybodyscritic.com | @EverybdysCritic
  23. 23. The moment of truth Processor means speed, and bigger GHz = more speed, so, EVO 3D has .2 more http://www.everybodyscritic.com | @EverybdysCritic
  24. 24. The moment of truth Processor means speed, and bigger GHz = more speed, so, EVO 3D has .2 more Why does .2 version difference matter? What is Sense? Why is Android trademarked inconsistently? http://www.everybodyscritic.com | @EverybdysCritic
  25. 25. The moment of truth Processor means speed, and bigger GHz = more speed, so, EVO 3D has .2 more Why does .2 version difference matter? What is Sense? Why is Android trademarked inconsistently? What is the difference between eMMC and ROM, and why are they being compared? The one on the left looks bigger. http://www.everybodyscritic.com | @EverybdysCritic
  26. 26. The moment of truth Processor means speed, and bigger GHz = more speed, so, EVO 3D has .2 more Why does .2 version difference matter? What is Sense? Why is Android trademarked inconsistently? What is the difference between eMMC and ROM, and why are they being compared? The one on the left looks bigger. Does 2000 mean I will get better reception in my home? http://www.everybodyscritic.com | @EverybdysCritic
  27. 27. The moment of truth Processor means speed, and bigger GHz = more speed, so, EVO 3D has .2 more Why does .2 version difference matter? What is Sense? Why is Android trademarked inconsistently? What is the difference between eMMC and ROM, and why are they being compared? The one on the left looks bigger.Does QHD mean 3D? If Does 2000 mean I will get the one on the left better reception in myDOESN’T say Touch, does home? it still support Touch? http://www.everybodyscritic.com | @EverybdysCritic
  28. 28. What about… http://www.everybodyscritic.com | @EverybdysCritic
  29. 29. What about…Speaker- phone http://www.everybodyscritic.com | @EverybdysCritic
  30. 30. What about…Speaker- Preloaded phone Apps http://www.everybodyscritic.com | @EverybdysCritic
  31. 31. What about…Speaker- Preloaded Pricing phone Apps http://www.everybodyscritic.com | @EverybdysCritic
  32. 32. What about…Speaker- Preloaded Pricing phone Apps Release date Dimensions Camera http://www.everybodyscritic.com | @EverybdysCritic
  33. 33. What about…Speaker- Preloaded Pricing phone Apps Release date Dimensions Video chat Camera Weight Battery life http://www.everybodyscritic.com | @EverybdysCritic
  34. 34. Just in case you run a compare, leave thewindow open for a while, and hit BACK on your browser… http://www.everybodyscritic.com | @EverybdysCritic
  35. 35. You find out that HTC’s website is… Alive!?The scary part about this is that after someone conceived of using this workflow, someone else likely approved it… If only my webpages were organic… Dear Site Map, You cannot help me solve my problem, because rather than present solutions, you just present line-items. Thanks, Everybody’s Critic http://www.everybodyscritic.com | @EverybdysCritic
  36. 36. What have we learned? http://www.everybodyscritic.com | @EverybdysCritic
  37. 37. HTC’s strategy? Build phones that are all pretty similar; overwhelm consumers with choice; hope they pick our phone at the end of the day http://www.everybodyscritic.com | @EverybdysCritic
  38. 38. What about the EVO vs the EVO 3D? http://www.everybodyscritic.com | @EverybdysCritic
  39. 39. The Conclusion: If HTC can’t tell me the differences on their own site in a clear manner, I don’t really care. http://www.everybodyscritic.com | @EverybdysCritic
  40. 40. Want more? http://www.everybodyscritic.com @EverybdysCritic
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