Information-Only and
Vote Yes Campaigns
Using tips from the best political
campaigns to activate citizen support
for libra...
About EveryLibrary
Founded on the fact that libraries, as public
entities, cannot expend their own funds to do
electioneer...
About EveryLibrary
Set up as a 501c4 Social Welfare Organization
chartered to support local library ballot
measures like b...
About EveryLibrary
Once a measure is before the voters we cannot
work with libraries themselves.
We work with local ballot...
About EveryLibrary
EveryLibrary works with with Libraries to plan
effective Info-Only campaigns:
● Pre-planning and pollin...
About EveryLibrary
EveryLibrary works with with local ballot
committees to plan GOTV campaigns:
● Pre-Planning
● Technical...
Voter Attitudes
Nationwide, of all voters:
37% will Definitely vote yes
37% will Probably vote yes
26% will Probably or De...
Voter Attitudes
What do we know about voter perception of
libraries?
● Users vs. Non-Users
● Progressives vs. Conservative...
Voter Attitudes
What do we know about voter perception of
libraries?
● Users vs. Non-Users
● Progressives vs. Conservative...
What Activates Voters?
Seven Factors:
1. A Reason to Vote
2. Mobilized
3. Personal Contact with Candidate or Issue*
4. Cul...
What Activates Voters
for The Library?
#1 - Nothing Impacts More than their Perception
of the Librarian and the Library as...
Informational and “Vote Yes” Campaigns:
● Walking*
● Phoning*
● Events
● Social and Web
● Signs
● Mailers
Techniques That ...
Running a Library Campaign
1.Types of Campaigns
2.Messaging That Works
3.Techniques That Work
4.Funding Partners
Building ...
Informational Campaign
● Planning
● Know Your Limits
● Marketing and Awareness
Vote Yes Campaign
● Planning
● Filing
● Awa...
Know Your Allies
Inventory Your:
1. Educational Partners
2. Social Welfare and Religious Partners
3. Governmental Partners...
The Library as:
● Educational Partner
● Economic Development Engine
● Social Leveler
○ Connect with Changing Technology
○ ...
Message that Work
The Library as Incubator
● Businesses
● The Arts
● Community Identity
The Library as Leverage
● Retail A...
Info-Campaign Team
Who can say what to whom matters:
Staff
Friends
Trustees
Super Friends
Building voter support for libra...
Vote Yes Committee
● Not the Library
● Not the Friends
● Not in Governance
Dedicated to helping Get out the Vote for the
l...
GOTV PrePlanning
● Voter Data - Enhanced Voter File to
ID frequent voters
● Volunteers for Committee
● Volunteers for GOTV...
Allies in “Vote Yes” Funding:
● EveryLibrary
● Labor and Unions
● Fire and other Public Sector Unions
● Construction and B...
In Every Case...
Building voter support for libraries
● Walk your Precinct
● Actively say “Vote Yes”
● Answer Challenges w...
Thank You
www.everylibrary.org
@everylibrary
facebook.com/everylibrary
everylibrary.tumblr.com
Building voter support for ...
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Library Campaigns and Ballot Measures

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Learn about ways to organize and plan successful library ballot campaigns - either information-only or Get Out the Vote.

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Library Campaigns and Ballot Measures

  1. 1. Information-Only and Vote Yes Campaigns Using tips from the best political campaigns to activate citizen support for library funding Building voter support for libraries John Chrastka Executive Director EveryLibrary john.chrastka@everylibrary.org
  2. 2. About EveryLibrary Founded on the fact that libraries, as public entities, cannot expend their own funds to do electioneering. Associations, as 501c3 organizations, cannot engage in GOTV speech. The IRS "caps" 501c3 spending for lobbying. Building voter support for libraries
  3. 3. About EveryLibrary Set up as a 501c4 Social Welfare Organization chartered to support local library ballot measures like bonds, referendum, levies and mills. Includes support for legislation that impacts the ability of libraries to function as districts. Building voter support for libraries
  4. 4. About EveryLibrary Once a measure is before the voters we cannot work with libraries themselves. We work with local ballot committees and PACs set up by citizens to support the measure. Building voter support for libraries
  5. 5. About EveryLibrary EveryLibrary works with with Libraries to plan effective Info-Only campaigns: ● Pre-planning and polling ● Technical assistance with campaigns ● Timing Issues in the Public Trust Building voter support for libraries
  6. 6. About EveryLibrary EveryLibrary works with with local ballot committees to plan GOTV campaigns: ● Pre-Planning ● Technical assistance ● Campaign consultancy ● Seed or sustaining funding for campaign work Building voter support for libraries
  7. 7. Voter Attitudes Nationwide, of all voters: 37% will Definitely vote yes 37% will Probably vote yes 26% will Probably or Definitely vote no or may vote either way. Building voter support for libraries
  8. 8. Voter Attitudes What do we know about voter perception of libraries? ● Users vs. Non-Users ● Progressives vs. Conservatives ● Any Tax is a Bad Tax Building voter support for libraries
  9. 9. Voter Attitudes What do we know about voter perception of libraries? ● Users vs. Non-Users ● Progressives vs. Conservatives ● Any Tax is a Bad Tax Nothing Impacts More than their Perception of the Librarian and the Library as Institution. Building voter support for libraries
  10. 10. What Activates Voters? Seven Factors: 1. A Reason to Vote 2. Mobilized 3. Personal Contact with Candidate or Issue* 4. Culture/Tradition/Habit of Voting* 5. Trust in Government (pro or con) 6. Decided to Vote 7. Weather/Access to Polls Building voter support for libraries
  11. 11. What Activates Voters for The Library? #1 - Nothing Impacts More than their Perception of the Librarian and the Library as Institution. #2 - Awareness that there is a Measure on the ballot. Building voter support for libraries
  12. 12. Informational and “Vote Yes” Campaigns: ● Walking* ● Phoning* ● Events ● Social and Web ● Signs ● Mailers Techniques That Work Building voter support for libraries
  13. 13. Running a Library Campaign 1.Types of Campaigns 2.Messaging That Works 3.Techniques That Work 4.Funding Partners Building voter support for libraries
  14. 14. Informational Campaign ● Planning ● Know Your Limits ● Marketing and Awareness Vote Yes Campaign ● Planning ● Filing ● Awareness and GOTV Types of Campaigns Building voter support for libraries
  15. 15. Know Your Allies Inventory Your: 1. Educational Partners 2. Social Welfare and Religious Partners 3. Governmental Partners 4. Civic Partners 5. Business Partners 6. Politicians Building voter support for libraries
  16. 16. The Library as: ● Educational Partner ● Economic Development Engine ● Social Leveler ○ Connect with Changing Technology ○ Legitimacy as Institution ○ Trust in the Librarian Messaging That Works Building voter support for libraries
  17. 17. Message that Work The Library as Incubator ● Businesses ● The Arts ● Community Identity The Library as Leverage ● Retail Anchor ● Grants and Capacity ● Access to Tech Building voter support for libraries
  18. 18. Info-Campaign Team Who can say what to whom matters: Staff Friends Trustees Super Friends Building voter support for libraries
  19. 19. Vote Yes Committee ● Not the Library ● Not the Friends ● Not in Governance Dedicated to helping Get out the Vote for the library Measure - as citizens, neighbors, and stakeholders Defined role for the campaign season. Building voter support for libraries
  20. 20. GOTV PrePlanning ● Voter Data - Enhanced Voter File to ID frequent voters ● Volunteers for Committee ● Volunteers for GOTV ● Budget ● Funders Building voter support for libraries
  21. 21. Allies in “Vote Yes” Funding: ● EveryLibrary ● Labor and Unions ● Fire and other Public Sector Unions ● Construction and Building Trades ● Business Community ● Individual Donors Funding Partners Building voter support for libraries
  22. 22. In Every Case... Building voter support for libraries ● Walk your Precinct ● Actively say “Vote Yes” ● Answer Challenges with Legitimacy
  23. 23. Thank You www.everylibrary.org @everylibrary facebook.com/everylibrary everylibrary.tumblr.com Building voter support for libraries John Chrastka Executive Director EveryLibrary john.chrastka@everylibrary.org
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