Library Campaigns and Ballot Measures

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Learn about ways to organize and plan successful library ballot campaigns - either information-only or Get Out the Vote.

Learn about ways to organize and plan successful library ballot campaigns - either information-only or Get Out the Vote.

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  • 1. Information-Only and Vote Yes Campaigns Using tips from the best political campaigns to activate citizen support for library funding Building voter support for libraries John Chrastka Executive Director EveryLibrary john.chrastka@everylibrary.org
  • 2. About EveryLibrary Founded on the fact that libraries, as public entities, cannot expend their own funds to do electioneering. Associations, as 501c3 organizations, cannot engage in GOTV speech. The IRS "caps" 501c3 spending for lobbying. Building voter support for libraries
  • 3. About EveryLibrary Set up as a 501c4 Social Welfare Organization chartered to support local library ballot measures like bonds, referendum, levies and mills. Includes support for legislation that impacts the ability of libraries to function as districts. Building voter support for libraries
  • 4. About EveryLibrary Once a measure is before the voters we cannot work with libraries themselves. We work with local ballot committees and PACs set up by citizens to support the measure. Building voter support for libraries
  • 5. About EveryLibrary EveryLibrary works with with Libraries to plan effective Info-Only campaigns: ● Pre-planning and polling ● Technical assistance with campaigns ● Timing Issues in the Public Trust Building voter support for libraries
  • 6. About EveryLibrary EveryLibrary works with with local ballot committees to plan GOTV campaigns: ● Pre-Planning ● Technical assistance ● Campaign consultancy ● Seed or sustaining funding for campaign work Building voter support for libraries
  • 7. Voter Attitudes Nationwide, of all voters: 37% will Definitely vote yes 37% will Probably vote yes 26% will Probably or Definitely vote no or may vote either way. Building voter support for libraries
  • 8. Voter Attitudes What do we know about voter perception of libraries? ● Users vs. Non-Users ● Progressives vs. Conservatives ● Any Tax is a Bad Tax Building voter support for libraries
  • 9. Voter Attitudes What do we know about voter perception of libraries? ● Users vs. Non-Users ● Progressives vs. Conservatives ● Any Tax is a Bad Tax Nothing Impacts More than their Perception of the Librarian and the Library as Institution. Building voter support for libraries
  • 10. What Activates Voters? Seven Factors: 1. A Reason to Vote 2. Mobilized 3. Personal Contact with Candidate or Issue* 4. Culture/Tradition/Habit of Voting* 5. Trust in Government (pro or con) 6. Decided to Vote 7. Weather/Access to Polls Building voter support for libraries
  • 11. What Activates Voters for The Library? #1 - Nothing Impacts More than their Perception of the Librarian and the Library as Institution. #2 - Awareness that there is a Measure on the ballot. Building voter support for libraries
  • 12. Informational and “Vote Yes” Campaigns: ● Walking* ● Phoning* ● Events ● Social and Web ● Signs ● Mailers Techniques That Work Building voter support for libraries
  • 13. Running a Library Campaign 1.Types of Campaigns 2.Messaging That Works 3.Techniques That Work 4.Funding Partners Building voter support for libraries
  • 14. Informational Campaign ● Planning ● Know Your Limits ● Marketing and Awareness Vote Yes Campaign ● Planning ● Filing ● Awareness and GOTV Types of Campaigns Building voter support for libraries
  • 15. Know Your Allies Inventory Your: 1. Educational Partners 2. Social Welfare and Religious Partners 3. Governmental Partners 4. Civic Partners 5. Business Partners 6. Politicians Building voter support for libraries
  • 16. The Library as: ● Educational Partner ● Economic Development Engine ● Social Leveler ○ Connect with Changing Technology ○ Legitimacy as Institution ○ Trust in the Librarian Messaging That Works Building voter support for libraries
  • 17. Message that Work The Library as Incubator ● Businesses ● The Arts ● Community Identity The Library as Leverage ● Retail Anchor ● Grants and Capacity ● Access to Tech Building voter support for libraries
  • 18. Info-Campaign Team Who can say what to whom matters: Staff Friends Trustees Super Friends Building voter support for libraries
  • 19. Vote Yes Committee ● Not the Library ● Not the Friends ● Not in Governance Dedicated to helping Get out the Vote for the library Measure - as citizens, neighbors, and stakeholders Defined role for the campaign season. Building voter support for libraries
  • 20. GOTV PrePlanning ● Voter Data - Enhanced Voter File to ID frequent voters ● Volunteers for Committee ● Volunteers for GOTV ● Budget ● Funders Building voter support for libraries
  • 21. Allies in “Vote Yes” Funding: ● EveryLibrary ● Labor and Unions ● Fire and other Public Sector Unions ● Construction and Building Trades ● Business Community ● Individual Donors Funding Partners Building voter support for libraries
  • 22. In Every Case... Building voter support for libraries ● Walk your Precinct ● Actively say “Vote Yes” ● Answer Challenges with Legitimacy
  • 23. Thank You www.everylibrary.org @everylibrary facebook.com/everylibrary everylibrary.tumblr.com Building voter support for libraries John Chrastka Executive Director EveryLibrary john.chrastka@everylibrary.org