Advocating for Libraries Using Campaign Techniques

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Use the best techniques from political campaigns to plan and run successful library advocacy initiatives.

Use the best techniques from political campaigns to plan and run successful library advocacy initiatives.

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  • 1. Advocacy Activism CALM Panel #ala2013 Using tips from the best political campaigns to activate citizen support for library funding @everylibrary Building voter support for libraries John Chrastka Executive Director EveryLibrary
  • 2. About EveryLibrary Founded on the fact that libraries, as public entities, cannot expend their own funds to do electioneering. Associations, as 501c3 organizations, cannot engage in GOTV speech. Building voter support for libraries @everylibrary
  • 3. About EveryLibrary Set up as a 501c4 Social Welfare Organization chartered to support local library ballot measures like bonds, referendum, levies, and mills. Includes support for legislation that impacts the ability of libraries to function as districts. Building voter support for libraries @everylibrary@everylibrary
  • 4. Voter Attitudes About Libraries ● Users vs. Non-Users ● Progressives vs. Conservatives ● Any Tax is a Bad Tax ● Nothing Impacts More than their Perception of the Librarian or the Library as Institution Building voter support for libraries @everylibrary
  • 5. Voter Attitudes Of all voters: 37% will Definitely vote yes 37% will Probably vote yes 26% will Probably or Definitely vote no or may vote either way. Building voter support for libraries @everylibrary
  • 6. 1. A Reason to Vote 2. Mobilized 3. Personal Contact with Candidate or Issue 4. Culture/Tradition/Habit of Voting 5. Trust in Government (pro or con) 6. Decided to Vote 7. Weather/Access to Polls What Activates Voters? Building voter support for libraries @everylibrary
  • 7. Voter Attitudes Nothing Impacts Voter Attitude about Libraries More than their Perception of the Librarian and the Library as an Institution Non-Users or Never-Users can be activated for your institution. Non Building voter support for libraries @everylibrary
  • 8. 1. An Identified Need 2. Personal Motivation 3. Experience of the Issue 4. Prior Success as an Advocate 5. Institutional Reputation 6. Made a Pledge 7. Ease of Access to Advocacy Tools What Activates Advocates? Building voter support for libraries @everylibrary
  • 9. ADVOCATES: 1. An Identified Need 2. Personal Motivation 3. Experience of the Issue 4. Prior Success as an Advocate 5. Institutional Reputation 6. Made a Pledge 7. Ease of Access to Advocacy Tools Activate Their Influences Building voter support for libraries VOTERS: 1. A Reason to Vote 2. Mobilization 3. Personal Contact with Candidate 4. Culture/Tradition/Habit of Voting 5. Trust in Government (pro or con) 6. Decided to Vote 7. Weather/Access to Polls @everylibrary
  • 10. The Institution as: ● Educational Partner ● Economic Development Engine ● Social Leveler ● Connect with Changing Technology ● Legitimacy as Institution ● Trust in the Professional Messaging That Works Building voter support for libraries @everylibrary
  • 11. The Institution as Incubator ● Businesses ● The Arts ● Community Identity ● The Institution as Local Leverage ● Budget ● Grants ● Tech Messaging That Works Building voter support for libraries @everylibrary
  • 12. ● Demands for Services ● Entreaties from Patrons/Customers ● Appeals about Effectiveness ● Perceptions of Service Level ● Whining What Doesn't Work Building voter support for libraries @everylibrary
  • 13. How Do We Activate Them for Your Institution? Run it like a Campaign Ground Game Endorsements Coalition Building Actively Ask Fin Building voter support for libraries @everylibrary
  • 14. Know Your Allies Educational Partners Social Welfare and Religious Partners Governmental Partners Civic Partners Business Partners Politicians Building voter support for libraries @everylibrary
  • 15. The closest person to the stakeholder The professional The representative of the institution Who Delivers the Message? Building voter support for libraries @everylibrary
  • 16. 1. Walking* Phoning* 2. Events Social and Web 3. Signs Mailers Ways that Campaigns Reach Voters Building voter support for libraries @everylibrary
  • 17. Techniques that Work Get Out and Walk 1. Embedded LAM Volunteer Brigade Mini LAMs Building voter support for libraries @everylibrary
  • 18. Nothing Impacts Voter Attitude about Libraries More than their Perception of the Librarian and the Library as an Institution
  • 19. Walk Your Precinct Community Assessment Survey Strategic Planning New Resident Visits Library Card Sign Up Str Building voter support for libraries @everylibrary
  • 20. In Every Case... Building voter support for libraries ● Walk your Precinct ● Actively Engage ● Answer Challenges with Legitimacy @everylibrary
  • 21. Thank You www.everylibrary.org @everylibrary facebook.com/everylibrary everylibrary.tumblr.com Building voter support for libraries John Chrastka Executive Director EveryLibrary john.chrastka@everylibrary.org