Advocacy Activism
CALM Panel
#ala2013
Using tips from the best political
campaigns to activate citizen support
for library...
About EveryLibrary
Founded on the fact that libraries, as public
entities, cannot expend their own funds to do
electioneer...
About EveryLibrary
Set up as a 501c4 Social Welfare Organization
chartered to support local library ballot
measures like b...
Voter Attitudes About Libraries
● Users vs. Non-Users
● Progressives vs. Conservatives
● Any Tax is a Bad Tax
● Nothing Im...
Voter Attitudes
Of all voters:
37% will Definitely vote yes
37% will Probably vote yes
26% will Probably or Definitely vot...
1. A Reason to Vote
2. Mobilized
3. Personal Contact with Candidate or Issue
4. Culture/Tradition/Habit of Voting
5. Trust...
Voter Attitudes
Nothing Impacts Voter Attitude about Libraries More
than their Perception of the Librarian and the Library...
1. An Identified Need
2. Personal Motivation
3. Experience of the Issue
4. Prior Success as an Advocate
5. Institutional R...
ADVOCATES:
1. An Identified Need
2. Personal Motivation
3. Experience of the Issue
4. Prior Success as an Advocate
5. Inst...
The Institution as:
● Educational Partner
● Economic Development Engine
● Social Leveler
● Connect with Changing Technolog...
The Institution as Incubator
● Businesses
● The Arts
● Community Identity
● The Institution as Local Leverage
● Budget
● G...
● Demands for Services
● Entreaties from Patrons/Customers
● Appeals about Effectiveness
● Perceptions of Service Level
● ...
How Do We Activate Them for
Your Institution?
Run it like a Campaign
Ground Game
Endorsements
Coalition Building
Actively ...
Know Your Allies
Educational Partners
Social Welfare and Religious Partners
Governmental Partners
Civic Partners
Business ...
The closest person to the stakeholder
The professional
The representative of the institution
Who Delivers the Message?
Bui...
1. Walking*
Phoning*
2. Events
Social and Web
3. Signs
Mailers
Ways that Campaigns Reach Voters
Building voter support for...
Techniques that Work
Get Out and Walk
1.
Embedded LAM
Volunteer Brigade
Mini LAMs
Building voter support for libraries
@ev...
Nothing Impacts Voter Attitude about Libraries More
than their Perception of the Librarian and the Library
as an Instituti...
Walk Your Precinct
Community Assessment Survey
Strategic Planning
New Resident Visits
Library Card Sign Up
Str
Building vo...
In Every Case...
Building voter support for libraries
● Walk your Precinct
● Actively Engage
● Answer Challenges with Legi...
Thank You
www.everylibrary.org
@everylibrary
facebook.com/everylibrary
everylibrary.tumblr.com
Building voter support for ...
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Advocating for Libraries Using Campaign Techniques

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Use the best techniques from political campaigns to plan and run successful library advocacy initiatives.

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Advocating for Libraries Using Campaign Techniques

  1. 1. Advocacy Activism CALM Panel #ala2013 Using tips from the best political campaigns to activate citizen support for library funding @everylibrary Building voter support for libraries John Chrastka Executive Director EveryLibrary
  2. 2. About EveryLibrary Founded on the fact that libraries, as public entities, cannot expend their own funds to do electioneering. Associations, as 501c3 organizations, cannot engage in GOTV speech. Building voter support for libraries @everylibrary
  3. 3. About EveryLibrary Set up as a 501c4 Social Welfare Organization chartered to support local library ballot measures like bonds, referendum, levies, and mills. Includes support for legislation that impacts the ability of libraries to function as districts. Building voter support for libraries @everylibrary@everylibrary
  4. 4. Voter Attitudes About Libraries ● Users vs. Non-Users ● Progressives vs. Conservatives ● Any Tax is a Bad Tax ● Nothing Impacts More than their Perception of the Librarian or the Library as Institution Building voter support for libraries @everylibrary
  5. 5. Voter Attitudes Of all voters: 37% will Definitely vote yes 37% will Probably vote yes 26% will Probably or Definitely vote no or may vote either way. Building voter support for libraries @everylibrary
  6. 6. 1. A Reason to Vote 2. Mobilized 3. Personal Contact with Candidate or Issue 4. Culture/Tradition/Habit of Voting 5. Trust in Government (pro or con) 6. Decided to Vote 7. Weather/Access to Polls What Activates Voters? Building voter support for libraries @everylibrary
  7. 7. Voter Attitudes Nothing Impacts Voter Attitude about Libraries More than their Perception of the Librarian and the Library as an Institution Non-Users or Never-Users can be activated for your institution. Non Building voter support for libraries @everylibrary
  8. 8. 1. An Identified Need 2. Personal Motivation 3. Experience of the Issue 4. Prior Success as an Advocate 5. Institutional Reputation 6. Made a Pledge 7. Ease of Access to Advocacy Tools What Activates Advocates? Building voter support for libraries @everylibrary
  9. 9. ADVOCATES: 1. An Identified Need 2. Personal Motivation 3. Experience of the Issue 4. Prior Success as an Advocate 5. Institutional Reputation 6. Made a Pledge 7. Ease of Access to Advocacy Tools Activate Their Influences Building voter support for libraries VOTERS: 1. A Reason to Vote 2. Mobilization 3. Personal Contact with Candidate 4. Culture/Tradition/Habit of Voting 5. Trust in Government (pro or con) 6. Decided to Vote 7. Weather/Access to Polls @everylibrary
  10. 10. The Institution as: ● Educational Partner ● Economic Development Engine ● Social Leveler ● Connect with Changing Technology ● Legitimacy as Institution ● Trust in the Professional Messaging That Works Building voter support for libraries @everylibrary
  11. 11. The Institution as Incubator ● Businesses ● The Arts ● Community Identity ● The Institution as Local Leverage ● Budget ● Grants ● Tech Messaging That Works Building voter support for libraries @everylibrary
  12. 12. ● Demands for Services ● Entreaties from Patrons/Customers ● Appeals about Effectiveness ● Perceptions of Service Level ● Whining What Doesn't Work Building voter support for libraries @everylibrary
  13. 13. How Do We Activate Them for Your Institution? Run it like a Campaign Ground Game Endorsements Coalition Building Actively Ask Fin Building voter support for libraries @everylibrary
  14. 14. Know Your Allies Educational Partners Social Welfare and Religious Partners Governmental Partners Civic Partners Business Partners Politicians Building voter support for libraries @everylibrary
  15. 15. The closest person to the stakeholder The professional The representative of the institution Who Delivers the Message? Building voter support for libraries @everylibrary
  16. 16. 1. Walking* Phoning* 2. Events Social and Web 3. Signs Mailers Ways that Campaigns Reach Voters Building voter support for libraries @everylibrary
  17. 17. Techniques that Work Get Out and Walk 1. Embedded LAM Volunteer Brigade Mini LAMs Building voter support for libraries @everylibrary
  18. 18. Nothing Impacts Voter Attitude about Libraries More than their Perception of the Librarian and the Library as an Institution
  19. 19. Walk Your Precinct Community Assessment Survey Strategic Planning New Resident Visits Library Card Sign Up Str Building voter support for libraries @everylibrary
  20. 20. In Every Case... Building voter support for libraries ● Walk your Precinct ● Actively Engage ● Answer Challenges with Legitimacy @everylibrary
  21. 21. Thank You www.everylibrary.org @everylibrary facebook.com/everylibrary everylibrary.tumblr.com Building voter support for libraries John Chrastka Executive Director EveryLibrary john.chrastka@everylibrary.org
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