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The Social Inbox
 

The Social Inbox

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The Social Inbox presentation covers social media and email marketing and how they can be used to complement each other, instead of compete.

The Social Inbox presentation covers social media and email marketing and how they can be used to complement each other, instead of compete.

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  • Explore how email is evolving in a social media environment
  • Everlytic is anintegrated email, mobile and social communications softwareStarted out in a garage 8 years ago, now over 60 staff membersCater for corporates and mom & pop shopsWe really love what we do
  • Focus on emerging markets
  • How has it changed the way your company communicates?10 years ago there was no Facebook, Twitter etc:News from the social mediaOpinions for purchase decisions
  • 405 Thousand people sharing brand stories and purchase decisionsThat’s 3.5 Million tweets per month
  • 405 Thousand people sharing brand stories and purchase decisionsThat’s 3.5 Million tweets per month
  • Each year people predict the death of email, research proves otherwiseEmail second only to organic SEO for ROI [eConsultancy survey 2013]The average return on each pound spent on email was £21.48Salesforce Acquires ExactTarget for $2.5B
  • Funnel
  • Fabric of online interactionYou cannot have social without an email address that is active.
  • Social sharing can increase click-through rates as much as 30% [Email Marketing and Social Sharing Media Integration Report“]85% of the retailers surveyed included a Facebook link in their email campaigns
  • Not just about adding icons to a mailerUsing social media as research for topical contentSharing online versions of mailer on social mediaTesting subject lines by posting on twitter
  • Let people know what you want the to do
  • Funnel
  • Funnel
  • Funnel
  • http://www.youtube.com/watch?v=0bXjgx4J0C4
  • Mobile is a transformative force in AfricaBiggest challenge in mobile is usabilitySecond challenge is feature phones. SMS addresses this challenge
  • More mobile users that PC users in SA.Mobile opens up a whole new market, especially for lower LSMs80% of phones are feature phones. Use SMS!
  • More than half of S. Africans prefer to read emails on the go
  • More than half of S. Africans prefer to read emails on the go
  • More than half of S. Africans prefer to read emails on the go
  • More than half of S. Africans prefer to read emails on the go
  • More than half of S. Africans prefer to read emails on the go
  • More than half of S. Africans prefer to read emails on the go
  • Funnel

The Social Inbox The Social Inbox Presentation Transcript

  • The social inbox: Commercial email in a multi-channel environment @Everlytic @WarrenJHB #SocialInboxJHB
  • www.everlytic.co.za | @everlytic |#SocialInboxJHB
  • www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • Has social media fundamentally changed the way we communicate? www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • What’s the first thing you do when going online? 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Email Facebook News www.everlytic.co.za | @everlytic | #SocialInboxJHB Other Social Network Search Engine Twitter
  • 93% Use email to share information online 56% Share information via Facebook 40% Share information via SMS www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • Social needs Email www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • Email + Social = Digital Kung Fu www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • Implement a social strategy in your email campaigns www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • Fan to Customer model www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • Now let’s see in it action! www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • Email and Mobile: Match made for ROI www.everlytic.co.za | @everlytic | #SocialInboxJHB www.everlytic.co.za
  • Mobile stats in Africa. www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • “Mobile users will do everything desktop users will do, provided it’s presented in a usable way” www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • http://devicelab.co.za/mobile-statistics.php www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • 90% of SMS Text Messages Are Read Within Minutes of Delivery. www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • Short, time sensitive communications www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • The One-two punch effect www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • http://www.cellit.com/wp-content/themes/hyperion_bg/style/pdf/kfc_case_study.pd www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • • Social Media is an excellent magnet and amplifier for email. • Let them compliment rather than compete. • Leverage social channels to enhance list building efforts • SMS has excellent open rate. Use it! • Mobile is time sensitive, but effective www.everlytic.co.za | @everlytic | #SocialInboxJHB
  • Questions www.everlytic.co.za | @everlytic | #SocialInboxJHB