TribeHR
http://tribehr.com/

CASE STUDY: TRIBE HR
SAAS

■ 30% INCREASE IN ACTIVE USERS
■ 6X THE NUMBER OF ENGAGED USERS
■ WHO? TRIBEHR
TribeHR is a social human resources
software company. Its easy-to-use tools
are used by businesses worldwid...
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TribeHR Case Study

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What's the impact of behavior-based personalization? TribeHR, part of NetSuite, saw a 30% increase in active users & 6X as many engaged users

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TribeHR Case Study

  1. 1. TribeHR http://tribehr.com/ CASE STUDY: TRIBE HR SAAS ■ 30% INCREASE IN ACTIVE USERS ■ 6X THE NUMBER OF ENGAGED USERS
  2. 2. ■ WHO? TRIBEHR TribeHR is a social human resources software company. Its easy-to-use tools are used by businesses worldwide, helping them simplify the HR process. ■ THE CHALLENGE TribeHR wanted to ensure that new users were experiencing a positive in-app user experience and were receiving the materials to guide them through onboarding and free trial period. Emails targeted at new users that included training materials were getting lost in the inbox, and TribeHR was getting that feedback from their customers. The company wanted to find a better way to communicate and educate their users - while they were engaged in their online application. ■ We needed a way to educate customers without sending more email. Messaging them in-app with Evergage has been the perfect solution! ■ THE SOLUTION With Evergage’s behavior-based messaging feature, TribeHR was able to embed training videos and messages in their website and product, relevant to what the customer is working on. This provided education and guidance during the onboarding process. The company was given the ability to interact in-app with customers who signed up for a free trial, sending them tailored and targeted messages at the right time – helping to convert free trial users into paying customers. ■ THE RESULTS TribeHR greatly improved user experience by interacting in real time with new users and free trial customers. After launching Evergage on their website and product, TribeHR saw a 30% increase in active users, 3x the number of highly engaged users, and 6x the number of engaged users. - Donna Fung, Customer Expert, TribeHR TALK TO US WEB EVERGAGE.COM EMAIL SALES@EVERGAGE.COM PHONE 1-888-310-0589 Real-Time Web Personalization ABOUT EVERGAGE The Evergage platform delivers real-time web personalization to more than 50 million web visitors, optimizing site conversions and customer success for over 60 organizations, including EIG, Gardener’s Supply Company, Acquia, DYN, Sittercity, and Millward Brown Digital. Evergage’s tools empower marketers and customer success teams with realtime dynamic content and inline messaging features, such as information bars, call outs and smart task lists, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has offices in Boston and San Francisco.

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