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How To Implement Personalization While Planning a Website Redesign
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How To Implement Personalization While Planning a Website Redesign

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So you’re planning a website redesign? Now is the perfect time to think about real-time website personalization. You might wonder what does it have to do with design? Well, as Steve Jobs once said, …

So you’re planning a website redesign? Now is the perfect time to think about real-time website personalization. You might wonder what does it have to do with design? Well, as Steve Jobs once said, design is not just about what something looks and feels like. It’s about how it works.

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  • 1. GET STARTED ☐☐ Partner with a Real-Time Personalization firm and discuss the goals for your new redesigned website. ☐☐ Launch Real-Time Personalization tracking to your current website. ☐☐ Identify the common individual visitor paths, bottlenecks, and abandonment points. Think Google Analytics, but better. ☐☐ Leverage your new data. Incorporate those findings into your redesign to help meet your discussed goals. Your website is the face of your company, the first place potential customers visit to learn about you and your offerings. Real-time website personalization helps people navigate your site by showing relevant messages based on who that person is and where they have clicked. Here are top benefits to why real-time personalization should be incorporated into your new website redesign: ■ IMPROVE CONVERSION RATES Drive more leads, conversions and revenue with relevant real-time messages that guide visitors through the customer lifecycle. ■ INCREASE VISITOR ENGAGEMENT Use real-time personalization to capture and engage visitors to keep them on your website longer, lengthening their visit duration. ■ PROVIDE PROACTIVE CUSTOMER SERVICE Assist visitors by providing them useful information based on where they came from or what they’ve clicked on. PLANNING A REDESIGN So you’re planning a website redesign? Now is the perfect time to think about real-time website personalization. You might wonder what does it have to do with design? Well, as Steve Jobs once said, design is not just about what something looks and feels like. It’s about how it works. GET STARTED TODAY WEB EVERGAGE.COM EMAIL SALES@EVERGAGE.COM PHONE 1-888-310-0589 REAL-TIME WEB PERSONALIZATION For Marketers & Customer Success Professionals

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