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Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes
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Gilbane Conference: From Static to Real-Time Web Marketing in 45 Minutes

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Our CEO and Co-Founder, Karl Wirth presented, “From Static to Real-Time Web Marketing in 45 Minutes,” in the Product Lab on Wednesday. Karl showed the audience a live demo that transforms a static …

Our CEO and Co-Founder, Karl Wirth presented, “From Static to Real-Time Web Marketing in 45 Minutes,” in the Product Lab on Wednesday. Karl showed the audience a live demo that transforms a static website into a personalized, behavior-based user experience. Shared were five real-time contextually relevant messages and content elements aimed at increasing conversions across the customer lifecycle.

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  • I am excited to introduce you to Evergage. Evergage is revolutionizing the way marketers convert online. We make possible a native website and app model of interaction that turns your digital channel into your best salesperson. This is the future of customer engagement.
  • With that introduction, I’d like to explain massive market we are going after and the problem we are trying to solve for them.Customer relationships are being moved to digital channels. For many verticals, the digital channel is the main place of customer interaction: ecommerce, finance, travel, b2b saas, webapps, content, hostingFor other verticals, large parts of the customer relationship has been moved online: B2B Marketing websites, Support and customer relationship for any kind of product or brandThe preference of every company is to relate online to reduce cost and increase efficiency. Buyer wants to relate online: Staying anonymous, Doesn’t want to talk to Sales, Even in B2B marketing, 80% of the buying process is done anonymous..prior to creating a lead, raising a hand.=>Place to engage the user is in-context, online.
  • In spite of all this effort, conversion rates online are painfully low.We show this slide to our customers and many say they would love to have 2%Why is this?
  • The same web experience is served regardless of who you are and what you have done. We would never tolerate a sales person who behaved in this way and yet it is our normal experience on the web.Evergage is changing this.
  • I am excited to introduce you to Evergage. Evergage is revolutionizing the way marketers convert online. We make possible a native website and app model of interaction that turns your digital channel into your best salesperson. This is the future of customer engagement.
  • Transcript

    • 1. WE REVOLUTIONIZE THE WAY MARKETERS CONVERT ONLINE. MARKETING. CONTENT. E-COMMERCE. IN-APP
    • 2. DURING THIS 45 MINUTE TALK, THE AUDIENCE AND I USED EVERGAGE TO PERSONALIZE A FAKE VERSION OF THE CONFERENCE WEBSITE EVERGAGE IS NOT BEING USED ON GILBANE.COM. THIS WAS AN EXERCISE WE DID TO SHOW EVERGAGE’S EASE AND POWER ON A SITE WE ALL JUST USED. @evergage
    • 3. A Company’s DIGITAL CHANNELS are its most important salespeople.
    • 4. $30B Advertising Marketers spend $45 BILLION/YEAR trying to get to “YES” online. $5B Web Experience $5B Email marketing $5B Analytics
    • 5. 2% Yet conversion rates are PAINFULLY LOW. $10B
    • 6. Bought or Not Near Local Store or Not First Visit or Fifth Looked at Women’s or Men’s Because the web experience is STATIC & IRRELEVANT.
    • 7. Evergage increases conversion throughout the customer lifecycle by helping your website / mobile app respond in real-time to people based on what they do and say. All without IT.
    • 8. YOUR WEBSITE CAN (AND MUST) BE YOUR BEST SALESPERSON @evergage
    • 9. GIVE A WARM AND RELEVANT WELCOME @evergage
    • 10. B RELEVANT WELCOME 3x increase in revenue from the Pinterest channel.
    • 11. RELEVANT WELCOME Carting rate has increased 162% since launching this modal.
    • 12. RELEVANT WELCOME THIS IS A DEMO @evergage
    • 13. HELP PEOPLE TAKE ANOTHER LOOK @evergage
    • 14. B BOUNCE PREVENTION 10x increase in time on the site over the control group
    • 15. BOUNCE PREVENTION People leave without anyone talking to them
    • 16. BOUNCE PREVENTION 2x increase over the control group ultimate capture of email
    • 17. BOUNCE PREVENTION THIS IS A DEMO @evergage
    • 18. BUILD TRUST OVER TIME @evergage
    • 19. GENERATE INTEREST … increased leads generated by 7%.
    • 20. THIS IS A DEMO @evergage
    • 21. ADD VALUE THIS IS A DEMO @evergage
    • 22. MOVE THE CONVERSATION FORWARD THIS IS A DEMO @evergage
    • 23. CLOSE THE DEAL @evergage
    • 24. Static CTA Wasted Real-Estate
    • 25. PROGRESSIVE CALL TO ACTIONS 333% increase in conversions to demo request compared to not switching out the CTA
    • 26. CLOSE THE DEAL THIS IS A DEMO @evergage
    • 27. CLOSE THE DEAL THIS IS A DEMO @evergage
    • 28. ASK TO PROMOTE @evergage
    • 29. ASK TO PROMOTE THIS IS A DEMO
    • 30. NEXT STEPS VISIT EVERGAGE BOOTH VISIT EVERGAGE.COM @evergage
    • 31. WE REVOLUTIONIZE THE WAY MARKETERS CONVERT ONLINE. MARKETING. CONTENT. E-COMMERCE. IN-APP

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