THE PERCEPTIONS OF
REAL-TIME MARKETING
ANDHOWIT’SACHIEVED.
#RTMWEBINAR
HOW DO MARKETERS THINK ABOUT
REAL-TIME MARKETING?
Evergage,inassociationwithTheRealtimeReport,
surveyedover100marketerstop...
WHAT MARKETERS THINK.
WHATISREAL-TIMEMARKETING?
BENEFITSOFREAL-TIMEMARKETING
BARRIERSTOSUCCESS
HOWTOACHIEVEIT
#RTMWEBINAR
WHAT IS RTM?
WHICH OF THE FOLLOWING QUALIFY AS REAL-TIME
MARKETING?
Source: Evergage, n = 114
Personalizing
content or creative
in resp...
WHAT CHANNELS, IFANY, DO YOU USE REAL-TIME
MARKETING TODAY?
Source: Evergage, n = 97
Social
48%
Website
45%
Email
39%
Call...
REAL-TIME MARKETING IS KEY.
HOW IMPORTANT IS REAL-TIME MARKETING TO
YOUR ORGANIZATION IN 2014?
Source: Evergage, n = 97
RTM HAS GROWN
BEYOND SOCIAL.
81%Increase
Customer
Engagement
73%Improve
Customer
Experience
TOP TWO BENEFITS OF RTM
#1
#2
Source: Evergage, n = 103
81%Increase
Customer
Engagement
59%Increase
Conversion
Rates
73%Improve
Customer
Experience
52%Improve
Brand
Perception
46...
1. FOCUS ON
YOUR
CUSTOMERS.
2. ADD VALUE.
3. DON’T SUCK.
20% OF MARKETERS WHO
TRACK THE ROI OF RTM REPORT
RESULTS ABOVE 75%.
WHAT ROI ARE YOU SEEING FROM REAL-TIME
MARKETING?
Source: Evergage, n = 25
IF YOU ARE USING RTM, WHY AREN’T YOU
MEASURING ROI?
WHY DON'T YOU MEASURE THE ROI OF YOUR REAL-
TIME MARKETING?
Source: Evergage, n = 45
20% We cannot measure
9% It cannot be...
EVERYONE SHOULD BE PLANNING TO
USE RTM IN 2014, RIGHT?
BUT LESS THAN 50% OF MARKETERS
HAVE INCLUDED RTM IN THEIR 2014 BUDGET.
BUT THEY SHOULD.
IS REAL-TIME MARKETING INCLUDED IN YOUR 2014
BUDGET?
Source: Evergage, n = 97
41%
YES
59%
NO
WHAT ROAD BLOCKS ARE
HOLDING COMPANIES BACK
FROM USING RTM TODAY?
WHATARE THE GREATEST OBSTACLES TO
IMPLEMENTING REAL-TIME MARKETING?
Source: Evergage, n = 97
15% Lack of Business Case
15%...
IS THERE AN EASIER WAY?
#RTMWEBINAR
YES!
JUST ASK COMPANIES WHO
ARE USING RTM NOW.
REAL-TIME RESULTS
Gardener’s Supply Company saw a 6x increase in
conversion from Pinterest derived visitors. In addition,
...
REAL-TIME RESULTS
Sittercity was able to add 250 new users, and save
70 customers from cancelling their memberships.
LIVE ...
GETYOURCOPYOF
THE COMPLETE REPORT.
#RTMWEBINAR
DOWNLOAD NOW
Q&A
therealtimereport.com
Learn more about The Realtime Report at
therealtimereport.com
twitter.com/RealtimeReport
#RLTM
w...
Upcoming SlideShare
Loading in …5
×

The Perceptions of Real-Time Marketing and How It's Achieved

700 views
522 views

Published on

Experts predict 2014 to be the year marketers move beyond basic personalization to real-time marketing. Evergage, in association with The Realtime Report, surveyed over a 100 marketers to provide a snapshot of real-time marketing in 2014. The results in those findings include a benchmark for marketers to reference when assessing their plans for this year and beyond.

We learned that 88% of digital marketers consider real-time marketing critical to their efforts, and plan to invest in real-time technology this year.

Join Arthur Sweetser, CMO of Evergage, and Tonia Ries, CEO/Editor, of The Realtime Report for a deep dive into the Perceptions of Real-Time Marketing Survey. Learn how other marketers are thinking about real-time marketing and how it's achieved. Hint: It's not just about social media anymore!
For the full report of the survey results, download it here: http://info.evergage.com/perceptions_of_realtime_marketing_survey_results

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
700
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Perceptions of Real-Time Marketing and How It's Achieved

  1. 1. THE PERCEPTIONS OF REAL-TIME MARKETING ANDHOWIT’SACHIEVED. #RTMWEBINAR
  2. 2. HOW DO MARKETERS THINK ABOUT REAL-TIME MARKETING? Evergage,inassociationwithTheRealtimeReport, surveyedover100marketerstoprovideasnapshot oftheperceptionofReal-TimeMarketingin2014.
  3. 3. WHAT MARKETERS THINK. WHATISREAL-TIMEMARKETING? BENEFITSOFREAL-TIMEMARKETING BARRIERSTOSUCCESS HOWTOACHIEVEIT #RTMWEBINAR
  4. 4. WHAT IS RTM?
  5. 5. WHICH OF THE FOLLOWING QUALIFY AS REAL-TIME MARKETING? Source: Evergage, n = 114 Personalizing content or creative in response to customer interactions 76% Responding to customers in the context of their web interaction 74% Responding to trends and specific current events in social media 68% Triggered emails 54%Engaging with prospects + customers on social media with content and offers 49% Mobile apps with geofencing 42% Live website chat 66%
  6. 6. WHAT CHANNELS, IFANY, DO YOU USE REAL-TIME MARKETING TODAY? Source: Evergage, n = 97 Social 48% Website 45% Email 39% Call Center 23% Online Display 19% Search 18% SMS 14% Point of Sale 12% None of the Above 24%
  7. 7. REAL-TIME MARKETING IS KEY.
  8. 8. HOW IMPORTANT IS REAL-TIME MARKETING TO YOUR ORGANIZATION IN 2014? Source: Evergage, n = 97
  9. 9. RTM HAS GROWN BEYOND SOCIAL.
  10. 10. 81%Increase Customer Engagement 73%Improve Customer Experience TOP TWO BENEFITS OF RTM #1 #2 Source: Evergage, n = 103
  11. 11. 81%Increase Customer Engagement 59%Increase Conversion Rates 73%Improve Customer Experience 52%Improve Brand Perception 46% Increase Loyalty 52%Increase R etention/ Reduce Churn26%Increase V alueof EarnedMedia 35%Increase Brand A wareness WHAT DO YOU PERCEIVEAS THE MAIN BENEFITS OF REAL-TIME MARKETING? Source: Evergage, n = 103
  12. 12. 1. FOCUS ON YOUR CUSTOMERS.
  13. 13. 2. ADD VALUE.
  14. 14. 3. DON’T SUCK.
  15. 15. 20% OF MARKETERS WHO TRACK THE ROI OF RTM REPORT RESULTS ABOVE 75%.
  16. 16. WHAT ROI ARE YOU SEEING FROM REAL-TIME MARKETING? Source: Evergage, n = 25
  17. 17. IF YOU ARE USING RTM, WHY AREN’T YOU MEASURING ROI?
  18. 18. WHY DON'T YOU MEASURE THE ROI OF YOUR REAL- TIME MARKETING? Source: Evergage, n = 45 20% We cannot measure 9% It cannot be measured anyway We Do Not Know How to Measure 40% We Do Not Have the Tools To Measure 40% W e Do Not Have the Time To Measure 36%
  19. 19. EVERYONE SHOULD BE PLANNING TO USE RTM IN 2014, RIGHT?
  20. 20. BUT LESS THAN 50% OF MARKETERS HAVE INCLUDED RTM IN THEIR 2014 BUDGET. BUT THEY SHOULD.
  21. 21. IS REAL-TIME MARKETING INCLUDED IN YOUR 2014 BUDGET? Source: Evergage, n = 97 41% YES 59% NO
  22. 22. WHAT ROAD BLOCKS ARE HOLDING COMPANIES BACK FROM USING RTM TODAY?
  23. 23. WHATARE THE GREATEST OBSTACLES TO IMPLEMENTING REAL-TIME MARKETING? Source: Evergage, n = 97 15% Lack of Business Case 15% In-Company Politics 4% Too Many Vendors to Choose From 4% Industry Regulation Lack of Resources 43% Time to Implement 39% Lack of Knowledge / Skills 30% IT Department Constraints 28% Access to Data 27% Cost 27% Relating Data to Customers 27% Poor Technology Solutions 24% Company Culture 20%
  24. 24. IS THERE AN EASIER WAY? #RTMWEBINAR
  25. 25. YES! JUST ASK COMPANIES WHO ARE USING RTM NOW.
  26. 26. REAL-TIME RESULTS Gardener’s Supply Company saw a 6x increase in conversion from Pinterest derived visitors. In addition, they also captured permissible email address for future marketing purposes! REAL-TIME SPECIALIZED OFFERS BASED ON THE VISITOR’S WEB SOURCE. If you have a source that sends you a lot of traffic, but rarely converts you can make them a special offer.
  27. 27. REAL-TIME RESULTS Sittercity was able to add 250 new users, and save 70 customers from cancelling their memberships. LIVE MESSAGES TO ASSIST PROBLEM USERS. Engage inactive users or visitors by creating personalized messages to allow your site to act as a customer service representative.
  28. 28. GETYOURCOPYOF THE COMPLETE REPORT. #RTMWEBINAR DOWNLOAD NOW
  29. 29. Q&A therealtimereport.com Learn more about The Realtime Report at therealtimereport.com twitter.com/RealtimeReport #RLTM www.Evergage.com Free Real-Time Personalization Resources: www.evergage.com/resources See a Demo of Evergage www.Evergage.com/Request-a-demo twitter.com/evergage linkedin.com/company/evergage

×