Experts predict 2014 to be the year marketers move beyond basic personalization to real-time marketing. Evergage, in association with The Realtime Report, surveyed over a 100 marketers to provide a snapshot of real-time marketing in 2014. The results in those findings include a benchmark for marketers to reference when assessing their plans for this year and beyond.
We learned that 88% of digital marketers consider real-time marketing critical to their efforts, and plan to invest in real-time technology this year.
Join Arthur Sweetser, CMO of Evergage, and Tonia Ries, CEO/Editor, of The Realtime Report for a deep dive into the Perceptions of Real-Time Marketing Survey. Learn how other marketers are thinking about real-time marketing and how it's achieved. Hint: It's not just about social media anymore!
For the full report of the survey results, download it here: http://info.evergage.com/perceptions_of_realtime_marketing_survey_results